Digital Communications For Nonprofits

This course will help YOU harness digital communications for your nonprofit! We have hand-picked experts from various fi
Instructed by William Griggs
  • Lectures 6
  • Video 2 Hours
  • Skill level all level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android

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Course Description

This course will help YOU harness digital communications for your nonprofit! We have hand-picked experts from various fields to share how you can increase your impact and improve your sustainability using your website, social media, email marketing, content marketing and website analytics.

What am I going to get from this course?

  • Over 6 lectures and 1.5 hours of content!

What you get with this course?

Not for you? No problem.
30 day money back guarantee

Forever yours.
Lifetime access

Learn on the go.
Desktop, iOS and Android

Get rewarded.
Certificate of completion

Curriculum

Section 1: My First Section
14:59

Watch as William Griggs interviews Soles4Souls' Jeremy Chandler on social media tactics and you too will learn how to double your Facebook fans and increase your blog traffic 1,000 percent in just 6 months.

About Jeremy Chandler
After graduating from Austin Peay State University in 2010, Jeremy  joined the Soles4Souls team as their Social Media Manager. Since that  time, he's been able to focus all of his energy in learning and  implementing social media practices that help raise awareness for  Soles4Souls, and ultimately increase the bottom line. Combining my  passion for “connecting” and interest in the latest  marketing trends, he's found a real interest in helping individuals and  organizations establish and manage a social media presence that is  crucial for any entity looking to thrive in today’s world. Jeremy spends  most of his time with his wife, Mary, frequents the  Nashville coffee shop scene, and jumps at any opportunity to connect  with others.

Connect With Jeremy Chandler
http://twitter.com/#!/Jeremy_Chandler
http://facebook.com/jeremychandler

http://linkedin.com/in/jeremyschandler

14:44

Is YOUR website doing what you want it to?  Laura Click gives her advice on where to start.


In  this episode of “Nonprofit Notables,” William Griggs interviews Laura  Click, Founder and Chief Innovator at Blue Kite Marketing. Laura shares  her insight about working with nonprofits and small businesses to change  and update their marketing and social media strategies. Ms. Click also  discusses the importance of people being able to find the nonprofit they  are looking for online, and the huge opportunity it is, as a nonprofit,  to be able to tell your story.


About Laura Click
Laura is founder and chief innovator of Blue Kite Marketing, a marketing and social media consulting group that’s passionate about helping small businesses and non-profits reach new heights. Throughout her 10-year career as a marketing and public relations professional, Laura has worked with Fortune 500 companies, small businesses, non-profits and government agencies. She has also developed award-winning campaigns and has spoken to groups about how to leverage social media.

A writer at heart, Laura received a Bachelor of Journalism from the University of Missouri. In her spare time, Laura loves giving back to the community and volunteers with her church and other local non-profits. She also trains for half marathons – she ran her first one in April 2010 and has run two more since then. Laura, and her husband, Garth, live in Nashville with their chocolate lab, Bailey.

Connect with Laura Click
http://www.twitter.com/#!/lauraclick
http://www.facebook.com/flybluekite
http://linkedin.com/in/lauraclick

13:09

Tired of "email blasting?" Matt McCutchan of Emma discusses how to start seeing REAL results.

In  this episode of "Nonprofit Notables," William Griggs interviews Matt  McCutchan, a concierge specialist at Emma.  Emma is a Nashville-based  email marketing company helping companies to create stylish, branded  emails targeted at their key client base.  Matt discusses where to start  an email marketing campaign, the importance of keeping data fresh and  relevant, increasing metrics such as click-through rate and social  sharing, and the tools Emma offers to aid in this process.  Matt also  shares his experiences moving from "batch and blast" techniques to  digging in on a more personal level, and the appropriate methods to use  in order to get great results.  For more information, Matt says to check  out Emailmarketingreports.com, Emailium.com, and myemma.com/blog.

About Matt McCutchan
Matt McCutchan works at Emma, Inc in Nashville, TN, offering strategy advice and training to Emma's nonprofit clients. Matt also serves on the board of the Lost Boys Foundation of Nashville, coaches sports through Harvest Hands' Empower Sports and YMCA of Middle Tennessee and is a member of the South Nashville Action People and United Methodist Volunteers in Mission. He and his wife, Rebecca, love to travel. When home in Nashville, they get their fix by frequenting La Hacienda Taqueria and other Latin favorites.

Connect With Matt McCutchan
http://linkedin.com/in/mattmccutchan

14:31

How do you get 2,000 Facebook likes in one week! Joey Strawn tells all!


In the fourth episode of "Nonprofit Notables," GiveYear founder and CEO William Griggs interviews Joey Strawn of Paramore, a Nashville-based digital marketing company.  William and Joey discuss content marketing - a different way to look at how a company handles marketing. Joey stresses the importance of distributing relevant and valuable content to draw customers/donations/volunteers, without sounding too "sales-y.". He also touches on setting goals for a marketing campaign, and how to tailor your methods to fit those goals.  Among the methods discussed are blogs, content creation, YouTube videos, newsletters, and more.  Joey speaks of the importance of creating not only an online image, but also creating consistent content for customers.  Joey can be found at Joeystrawn.com, as well as on Facebook, Twitter, and For Bloggers, By Bloggers.

About Joey Strawn
"I am a digital marketer, blogger, PR practitioner, and all around swell guy.  Currently, I run and work as the President and Chief Awesome Officer of Empty Jar Marketing.  My primary focus is to help companies and people find and integrate their personalities and brands into their Digital Mediums.

I am a seven-year student/practitioner of marketing and public relations and was introduced to social media marketing while attending graduate school at Boston University.  I have been writing, learning, and socializing ever since.

Through a New Lens, my first blog, was a combination of two main passions: social media marketing and movies.  I attempt to bring out helpful themes and ideas from movies that we all watch in hopes to foster not only a desire to improve social media strategies, but also to encourage everyone to see the world around us in a new way." -- Joey


Connect With Joey Strawn
http://joeystrawn.com/
http://twitter.com/#!/joey_strawn

15:01

Even if you're not Steven Spielberg, your nonprofit still needs a video director.


The use of videos is increasingly popular and important to the growth and PR of any nonprofit, and Sam Davidson of CoolPeopleCare is no stranger to the power of videos. On this week's episode of Nonprofit Notables, Sam fills us in on the why, how, and what of putting together a short segment for your nonprofit. Even with very little skills in videography, you too can push your nonprofit out into the lime light, while developing a recognizable face for your organization.  Tune in to this week's episode to learn some quick and easy tips to producing your very own video.

About Sam Davidson
Sam Davidson is a speaker, author, and entrepreneur who tells stories that need telling in order to motivate others to change the things that need changing. Since its founding in 2006, Cool People Care has connected thousands of individuals to causes in their local communities while its merchandise line has raised over $125,000 for nonprofit organizations around the US. He the co-founder of Proof Branding and is the author of three books: New Day Revolution, 50 Things Your Life Doesn't Need, and Simplify Your Life. He lives in Nashville with his wife and daughter.

Connect With Sam
http://CoolPeopleCare.org/
http://SamDavidson.net/
http://ProofBranding.com/
http://twitter.com/#!/SamDavidson
http://Facebook.com/SamSDavidson

14:19

No one goes to a party they have not been invited to!


Much of the success of an event has to do with the quality of marketing that goes in before the big day. Event marketing is a huge and necessary tool for any nonprofit expecting to draw in guests to their well-planned events. Erin Hornsby, the promotions and web content coordinator for Now Play Nashville, is an expert in the event marketing field and joins this week's episode of Nonprofit Notables with some tips on how to improve your nonprofit's online event marketing. With great advice on building an event specific website, how to attract and encourage guests to buy tickets online, and how to build hype around your event, you won't want to miss this episode!

About Erin Hornsby
A 2004 graduate of the University of Mississippi, Erin studied journalism and Public Relations. Upon graduation, she moved to Memphis where she worked as a sales rep and later fell back into her PR roots at an ad agency. This is where she learned all of her web knowledge doing corporate web communications for FedEx. She created energy conservation communication plans, edited video copy, wrote press releases, and strategized about what was next on the horizon. Nashville became Erin’s next stop on the career path. She’s always had a passion for volunteering her time with nonprofits, so wanted to incorporate her already web experience with giving back to the community. Four years ago, she landed with The Community Foundation and its initiative NowPlayingNashville.com, an online events calendar. She wears many hats at her job from working with nonprofits on how to submit events, promotional marketing in the community at various events (Street Team), coordinating volunteers, event logistics for the Street Team, promoting the county page initiative, online banner ad placements, and much more.  In her spare time, she enjoys the occasional freelance jobs, helping her best friends plan their weddings, spending family time, and traveling. .

Connect With Erin
http://nowPlayingNashville.com/
http://twitter.com/#!/ehornsby3/
http://linkedin.com/in/enhornsby

Instructor Biography

William Griggs , Starutp Strategist @ The Startup Slingshot

ABOUT WILLIAM

William Griggs is a product and customer acquisition strategist who has helped numerous startups including companies backed by Andreessen Horowitz, FLOODGATE, & 500 Startups. In addition to his consulting work, he has written for Mashable, VentureBeat, & ReadWrite. You can connect with him or check out his podcast at TheStartupSlingshot.com. You can follow himon Twitter @william_griggs for Tweets chock-full of delicious knowledge nuggets. In addition to everything tech startups, William loves breakfast tacos, dogs, short emails, and Amazon Prime.

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    • Bob Wilson

    Great Info

    This has been great info for people starting out. I look forward to presenting to the team and implementing some strategies. Thanks.

    • Will

    Great Intro to Marketing!

    This is a great introduction to marketing even for those not working for non-profits. As an intern for a non-profit, this short course provided me with many launch pads from which I could introduce new ideas to my boss. In short, this added more value to my skills and expanded my responsibility in the non-profit!

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