Digital Marketing Campaign Planning:Become a Pro Strategist

Want to become a Professional DM Strategist? Learn to Plan, Create and Manage a Winning Digital Marketing Campaign
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  • Lectures 10
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2015 English

Course Description

-----------------------------NEW 2015 COURSE with DOWNLOADABLE SLIDES----------------

Campaign planning is the act of putting togheter a strategy for your marketing activity.


Planning Correctly a Strategic Marketing Campaign is essential to

  1. Build Consistent Results Overtime
  2. Build Your Brand
  3. Get Instant Feedback and Prevent further Mistakes

But To create a winning campaign you need to

  • Understand what you are trying to achieve - leads, sales, branding ?
  • Is there a business case? Use the BOSCARDET method to understand so
  • Follow the Six Steps to deploy your campaign correctly
  • Define Key Performance Indicators
  • Define if you might have some blockages (web site, product etc etc)

What are the requirements?

  • Basic Digital Marketing Knowledge

What am I going to get from this course?

  • Learn how to Generate Tangible Results from your Campaign
  • Fine Tune Your Marketing Campaign
  • Learn how Compare the Results with your Analytics

Who is the target audience?

  • Web Managers
  • Web Owners
  • Web StartUps
  • Campaign Managers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Digital Marketing Campaign Planning
Intro & History
Why Build a Marketing Campaign
Structure an Integrated Campaign
Campaign Planning - Understand The Campaign Goals
Campaign Planning - Understand Your Customers
Campaign Planning - Budgeting
Campaign Planning - Planning Helps
Campaign Planning - Examples
Summary and Resources
76 pages

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Instructor Biography

Oxford Learning Lab, Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

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