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-----------------------------NEW 2015 COURSE with DOWNLOADABLE SLIDES----------------
Campaign planning is the act of putting togheter a strategy for your marketing activity.
IF YOU FAIL THAT YOU FAIL YOUR BUSINESS.
Planning Correctly a Strategic Marketing Campaign is essential to
But To create a winning campaign you need to
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|Section 1: Digital Marketing Campaign Planning|
Intro & HistoryPreview
Why Build a Marketing Campaign
Structure an Integrated Campaign
Campaign Planning - Understand The Campaign Goals
Campaign Planning - Understand Your Customers
Campaign Planning - Budgeting
Campaign Planning - Planning Helps
Campaign Planning - Examples
Summary and Resources
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.
All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.