Digital Marketing Campaign Planning:Become a Pro Strategist
3.3 (9 ratings)
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Digital Marketing Campaign Planning:Become a Pro Strategist

Want to become a Professional DM Strategist? Learn to Plan, Create and Manage a Winning Digital Marketing Campaign
3.3 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
91 students enrolled
Last updated 2/2015
English
Current price: $10 Original price: $95 Discount: 89% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn how to Generate Tangible Results from your Campaign
  • Fine Tune Your Marketing Campaign
  • Learn how Compare the Results with your Analytics
View Curriculum
Requirements
  • Basic Digital Marketing Knowledge
Description

-----------------------------NEW 2015 COURSE with DOWNLOADABLE SLIDES----------------

Campaign planning is the act of putting togheter a strategy for your marketing activity.

IF YOU FAIL THAT YOU FAIL YOUR BUSINESS.

Planning Correctly a Strategic Marketing Campaign is essential to

  1. Build Consistent Results Overtime
  2. Build Your Brand
  3. Get Instant Feedback and Prevent further Mistakes

But To create a winning campaign you need to

  • Understand what you are trying to achieve - leads, sales, branding ?
  • Is there a business case? Use the BOSCARDET method to understand so
  • Follow the Six Steps to deploy your campaign correctly
  • Define Key Performance Indicators
  • Define if you might have some blockages (web site, product etc etc)
Who is the target audience?
  • Web Managers
  • Web Owners
  • Web StartUps
  • Campaign Managers
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Curriculum For This Course
10 Lectures
02:42:20
+
Digital Marketing Campaign Planning
10 Lectures 01:26:20

Why Build a Marketing Campaign
09:20

Structure an Integrated Campaign
05:31

Campaign Planning - Understand The Campaign Goals
12:09

Campaign Planning - Understand Your Customers
14:37

Campaign Planning - Budgeting
11:09

Campaign Planning - Planning Helps
08:38

Campaign Planning - Examples
10:51

Summary and Resources
04:02

Slides
76 pages
About the Instructor
Oxford Learning Lab
4.3 Average rating
604 Reviews
16,812 Students
19 Courses
Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.