Buying for a Team? Gift This Course
Wishlisted Wishlist

Please confirm that you want to add Digital Marketing Campaign Planning:Become a Pro Strategist to your Wishlist.

Add to Wishlist

Digital Marketing Campaign Planning:Become a Pro Strategist

Want to become a Professional DM Strategist? Learn to Plan, Create and Manage a Winning Digital Marketing Campaign
3.6 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
74 students enrolled
Published 2/2015
$10 $95 89% off
2 days left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Have a coupon?
What Will I Learn?
Learn how to Generate Tangible Results from your Campaign
Fine Tune Your Marketing Campaign
Learn how Compare the Results with your Analytics
View Curriculum
  • Basic Digital Marketing Knowledge

-----------------------------NEW 2015 COURSE with DOWNLOADABLE SLIDES----------------

Campaign planning is the act of putting togheter a strategy for your marketing activity.


Planning Correctly a Strategic Marketing Campaign is essential to

  1. Build Consistent Results Overtime
  2. Build Your Brand
  3. Get Instant Feedback and Prevent further Mistakes

But To create a winning campaign you need to

  • Understand what you are trying to achieve - leads, sales, branding ?
  • Is there a business case? Use the BOSCARDET method to understand so
  • Follow the Six Steps to deploy your campaign correctly
  • Define Key Performance Indicators
  • Define if you might have some blockages (web site, product etc etc)
Who is the target audience?
  • Web Managers
  • Web Owners
  • Web StartUps
  • Campaign Managers
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 10 Lectures Collapse All 10 Lectures 02:42:20
Digital Marketing Campaign Planning
10 Lectures 01:26:20

Why Build a Marketing Campaign

Structure an Integrated Campaign

Campaign Planning - Understand The Campaign Goals

Campaign Planning - Understand Your Customers

Campaign Planning - Budgeting

Campaign Planning - Planning Helps

Campaign Planning - Examples

Summary and Resources

76 pages
About the Instructor
4.0 Average rating
491 Reviews
15,978 Students
19 Courses
Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

Report Abuse