UPDATE: Now 1,000 students in the first month! Thank you so much everyone, this is amazing! Here's to the next thousand!
For years now I've worked on a number of major advertisers, mainly out of NYC based ad agencies. These advertisers are both national and international brands ranging from entertainment, fashion, liquor, government agencies and more.
To successfully create and manage digital advertising campaigns on that scale you need to understand not just the basic advertising principles you learn in school, but fully understand the ever changing digital advertising eco-system.
This course will teach you everything you need to know to get a job in advertising, run a successful campaign, grow your current business or find new ways to increase your personal value at your current job.
As always there is a 30 Day Money Back Guarantee, so you have nothing to lose and so much to gain!
Overview: This course is designed as an introduction to the world of digital and online advertising. In it we'll cover all the different types of digital ad unit, advertising partners, process, buying and more. It is perfect for anyone who is interested in advertising their business online, looking for a job in digital media planning, wondering how major brands decide to place an ad online, a student focusing on marketing and advertising, or those who are generally interested in how the ads you see online are created and served to you.
In Part 1 of the Introduction Section we will cover the IAB, banner ads, video ads and rich media.
In Part 2 of the Introduction Section we will cover custom takeovers and skins, social media, audio ads, and search ads.
What does the IAB stand for?
In Part 1 we'll cover the different types of digital ad vendors, publisher direct, ad exchanges, ad networks, DSPs and SSPs, and trading desks.
Illistration of the digital ecosystem.
Quick review of media vendors.
In this section we'll review the different ways you can buy ads, general price ranges and the process of actually reaching out to a website or digital ad partner and placing a contract to buy ads.
What is a CPM?
In this section we'll start off by discussing digital cookies and how they are used for targeting ads. Then we'll cover the different types of targeting such as contextual, behavioral, demographic, geographic, retargeting, interest based targeting and finally how all of these are used to find your exact audience.
In the reporting section we'll quickly cover the types of metrics that advertisers will look at when they gather reporting and what the industry benchmarks are for each metric.
Quick review of some key takeaways.
In the review we'll quickly recap the topics we covered as well as discuss some publications I recommending reading on a regular basis to keep on top of industry news and trends.
DIGITAL ADVERTISING & SOCIAL MEDIA EXPERT AND ENTREPRENEUR. Began career in the digital space managing search and email campaigns for QCI Direct, national catalog company based in Rochester, NY. Relocated to New York City for opportunities with national media agencies. Given responsibility for digital and social media campaigns for major accounts. During this time, also developed and launched a tech start-up and app, bustripping, LLC, a meta-search engine for long- distance bus travel. Total of over seven years working in digital advertising for dozens of products and brands.