Differentiate Your Business w/ Customer Experience Marketing
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All businesses sell one thing: Reactions!
The Customer Experience emotional reactions you create are your product. And as soon as you begin to see your business as a reaction-creating machine, you’ll begin to think about your business and its marketing differently.
In Differentiate Your Business with Customer Experience Marketing, John Weisenberger will show you how to think differently about the emotional reactions you create in your customers and how to put Customer Experience (CX) Marketing techniques to work in your business to create massive customer loyalty and profits.
In this course you learn how to:
This is a 101 level introductory course intended to expose the student to a broad overview of Customer Experience Marketing in order to prepare for further advanced study in each of the introduced sub-topics.
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|Section 1: Introduction|
|Section 2: Lesson #1: Creating Powerful Reactions|
|Section 3: Lesson #2: All Reactions Begin with You|
Why All Reactions Begin with You
Why Customer Reactions Must Be Managed
Why All Reaction Are Emotional
Why It's All About Managing Feelings and Expepctations
Why It's All About Delivering Happiness
|Section 4: Lesson #3: Practical Customer Experience Marketing|
|Section 5: Lesson #4: How To Measure the ROI of Your CX Marketing Program|
|Section 6: Lesson #5: Getting Started Using Simple Low Cost/No Cost CX Marketing Strategies|
|Section 7: Course Recap and Conclusion|
John Weisenberger is an author, speaker and founder of John Weisenberger Worldwide™, a premier global marketing and training firm that helps business owners and their managers achieve sustainable long term growth through Strategic Alliances and Practical Customer Experience Management™ programs.
With over 30 years of Engineering, Marketing and Business Management experience working for and with companies such as United Parcel Service, Allen-Bradley, Rockwell, Samsung, Digital Equipment and others, today John is best known as the creator of the Chain Reactions CX90 Marketing Program™ small business owners and entrepreneurs can use to expand their customer base, increase customer loyalty and drive higher profitability in virtually any market or industry.