Differentiate Your Business w/ Customer Experience Marketing

How to Create Massive Customer Loyalty and Profits Using Customer Experience Chain Reactions
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  • Lectures 10
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2014 English

Course Description

All businesses sell one thing: Reactions!

The Customer Experience emotional reactions you create are your product. And as soon as you begin to see your business as a reaction-creating machine, you’ll begin to think about your business and its marketing differently.

In Differentiate Your Business with Customer Experience Marketing, John Weisenberger will show you how to think differently about the emotional reactions you create in your customers and how to put Customer Experience (CX) Marketing techniques to work in your business to create massive customer loyalty and profits.

In this course you learn how to:

  • Create powerfully differentiated Customer Experiences that your customers will remember and talk about to others
  • Use Customer Experience Marketing (CX Marketing) to quickly change your customer’s perception of your brand
  • Track and measure the Key Process Indicators (KPI) necessary to calculate your CX Marketing Return on Investment (ROI)
  • How to get started today using practical low cost/no cost CX Marketing strategies that don't require big budgets and complicated technologies.

This is a 101 level introductory course intended to expose the student to a broad overview of Customer Experience Marketing in order to prepare for further advanced study in each of the introduced sub-topics.

What are the requirements?

  • Basic Marketing and Customer Experience Management knowledge is helpful, but not required.

What am I going to get from this course?

  • By the end of this course you’ll be able to understand the basics of how your business can use Customer Experience Marketing to attract more new customers plus increase the loyalty of existing customers all while charging premium prices that deliver higher profits.

Who is the target audience?

  • Business Owners/Entrepreneurs plus Marketing and Sales managers interested in broadening their CX Marketing skills.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
  • About the Instructor
  • Is This Your New Normal
  • The Elephant in The Room
  • What You Will Learn in This Course
Section 2: Lesson #1: Creating Powerful Reactions
  • The New Customer Led Economy
  • Why Customer Experience Matters
  • Why the Customer's Perception is Always Reality
  • Why Social Media Amplifies Everything
Section 3: Lesson #2: All Reactions Begin with You

Why All Reactions Begin with You

Why Customer Reactions Must Be Managed

Why All Reaction Are Emotional

Why It's All About Managing Feelings and Expepctations

Why It's All About Delivering Happiness

Section 4: Lesson #3: Practical Customer Experience Marketing
  • Practical Customer Experience Marketing Defined
  • The Customer Experience Journey is a Chain of Reactions
  • Customer Journey Moments of Truth
  • First Impressions Matter
  • Online First Impressions
  • Offline First Impressions
  • Practical CX Marketing Tip #1
  • Practical CX Marketing Tip #2
  • Lesson #3 Summary
Section 5: Lesson #4: How To Measure the ROI of Your CX Marketing Program
  • Voice of the Customer (VoC) Feedback Collection
  • Non-intrusive VoC Collection
  • Simple Website User Feedback Collection
  • Getting Results from Your Feedback
  • Know Your Numbers
  • Customer Profitability
  • Customer Lifetime Value
  • Customer Acquisition Cost
  • Net Promoter Score
  • Finding Your Best Fit Metrics
  • Lesson #4 Summary
Section 6: Lesson #5: Getting Started Using Simple Low Cost/No Cost CX Marketing Strategies
  • Using Your VoC Feedback Assessment
  • Making Amends and Rebuilding Customer Relationships
  • Re-Positioning Your Brand Image (if necessary)
  • Perception Influencing Shortcuts
  • Don't Make These Common Mistakes
  • Lesson #5 Summary
Section 7: Course Recap and Conclusion
  • Summary and Conclusion
  • Where to Learn More

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Instructor Biography

John Weisenberger, Customer Experience Expert, Trainer, Speaker, Author

John Weisenberger is an author, speaker and founder of John Weisenberger Worldwide™, a premier global marketing and training firm that helps business owners and their managers achieve sustainable long term growth through Strategic Alliances and Practical Customer Experience Management™ programs.

With over 30 years of Engineering, Marketing and Business Management experience working for and with companies such as United Parcel Service, Allen-Bradley, Rockwell, Samsung, Digital Equipment and others, today John is best known as the creator of the Chain Reactions CX90 Marketing Program™ small business owners and entrepreneurs can use to expand their customer base, increase customer loyalty and drive higher profitability in virtually any market or industry.

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