Differentiate or Die

In business and sales, standing out is do or die. This course is your complete how to for differentiation success.
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  • Lectures 6
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2012 English

Course Description

  • Stand out or be forgotten. 
  • Show off or get crushed by your competition. 
  • Differentiate or Die.

In this course, we go over the 4 requirements of differentiation:

  1. Capability
  2. Creativity
  3. Courage
  4. Your Attitude
If you can satisfy these four requirements, your ability to stand out and show off will differentiate you from the rest.

That means more recognition, more authority, and more business.

What am I going to get from this course?

  • Identify your unique areas of capability
  • Apply your creativity to your personal brand
  • Get the guts to stand out and show off
  • Have an attitude that makes a difference in people's lives...including your own

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Differentiate or Die

The key to selling is the customer's perception of your ability to differentiate yourself from your competition.


Differentiation is not something you can fake. You either have it or you don't.

If your capabilities are perceived as valuable, YOU will be perceived as different, better, useful, and investment worthy.

What's your area of capability? Find it. Evolve it. Perfect it. Share it.

Your capability is how you will generate perceived value and differentiating firepower.


If you're human, you're creative. You just may not have brought it out of you yet.

Creativity is about applying your intelligence, imagination, and intuition to form new ideas from existing ones.

By applying your natural creativity to help customers, you are becoming differentiated.


Another word for courage is 'risk.' No risk, no nothing.

Being held back by fear is why most people look and act the same.

Conventional thinking is for conventional thinkers & conventional people. Think unconventional thoughts & act on your thoughts.


Your attitude is 100% up to you. It shouldn't be affected by the weather, the people that surround you, by your customers, or even your family. It's 100% up to you.

Your ability to laugh at yourself, at the world, and with your customers, is a top strategy for creating a differentiating lead over competitors.

If you think you can, or if you think you can't, your customers will agree with you.


To be different, you must first make a difference.

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Instructor Biography

Andy Horner, CEO at Ace of Sales and Self Marketing Hero

Both a communication artist and sales champion, Andy invents and imparts breakthrough ideas to inspire salespeople and business owners to communicate at a higher level and succeed on their own terms. He demystifies the world of self- marketing that every front line business person is now required to master.

Andy, CEO at Ace of Sales, is the inventor, product manager, and creative force behind aceofsales.com, the online communication platform built just for salespeople. Through software, webinars, speaking and consulting, Andy helps business leaders differentiate themselves, activate their creativity, and achieve their goals.

Instructor Biography

Jeffrey Gitomer, King of Sales

The master of selling and customer service, Jeffrey Gitomer, is the author of the top selling sales book of all time, "Little Red Book of Selling," as well as 11 other best-sellers. Jeffrey, a "Speaker Hall of Fame" presenter, trains salespeople at his entertaining, educational, and riotously funny sold-out public and corporate seminars all over the world.

Hundreds of thousands read and rely on Jeffrey's articles each week in syndication and via his "Sales Caffeine" ezine. Jeffrey's style is edgy, creative, off the wall, to the point, and on the money.

The webinars he creates and produces with his right hand man and personal marketing expert, Andy Horner, are no different. Jeffrey and Andy's training courses cover selling, customer service, marketing, branding, business social media, and personal development. Each idea, insight, and inspiration-filled session is engineered to help you reach your goals, grow your business, and make more money.

Each presentation is a visually stunning and value deep masterclass for anyone in sales, customer service, and business leadership.

Jeffrey and Andy's courses are attended by thousands of salespeople, corporate leaders, entrepreneurs, business owners, and people like you.

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