Developing an Information Architecture with Card Sorting

Featuring 14 easy-to-follow lectures, we share everything you need to know about creating intuitive website structures.
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  • Lectures 14
  • Length 1.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2014 English

Course Description

Good information architecture is key to creating engaging, easy-to-use and intuitive websites. This online course, comprising 10 easy-to-follow lectures, will walk you through the card sorting process.

Card sorting is a professional exercise undertaken with participants that determines the best navigational structure (formally called ‘information architecture’) for your site. Card sorting can be carried out face-to-face, or online using a software program called OptimalSort. In this course, you will learn how to master both methods.

Developing an Information Architecture with Card Sorting also comes with resources, such as a moderation guide and research templates, created and used by the U1 Group consultancy team.

The benefits of card sorting

Carrying out card sorting prior to web design and development enables you to:

  1. See how users map out relationships between your content
  2. Figure out where users think content should (or shouldn’t) sit
  3. Observe what navigation paths don’t make sense to users and why
  4. Learn the language that users label categories of information with.

Through this research, you gain insight on how to create the most intuitive Information Architecture possible. The result is a user-friendly website structure that you can rest assured people will want to come back to, again and again.

  • You’ll hear comments like: “Wow! I can actually find the content I need!”
  • You’ll start seeing an increase in conversion rates
  • You’ll lower incoming phone and email queries
  • You’ll improve the overall customer experience, which builds advocacy.

…just by understanding how to best present content on your website, thanks to card sorting. To get started, download our course now!

What are the requirements?

  • Ideally, students should have an understanding of how websites work, and how people interact with them.

What am I going to get from this course?

  • 14 lectures (1 hour of video content) with bright, bold slides and descriptive images
  • Professional resources used by U1 Group, including a moderation guide template, recruitment spec form and presentation guide
  • An understanding of both in-person and online card sorting The confidence to set up and run your own card sorting exercise, as well as analyse findings and report to stakeholders

Who is the target audience?

  • Information Architects
  • Website Designers or Developers
  • User Experience or Usability Professionals
  • Digital Content/Communications Managers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Card Sorting

This is an introduction lecture to the course on Developing an Information Architecture with Card Sorting. Here we through the importance of having an intuitive Information Architecture, introduce the concept of card sorting, both face-to-face and online card sorting and then introduce what the students will learn from this course, which is basically to be able to run their own card sort themselves!


In this lecture, we talk through how you might determine what cards should go into a card sort. Do you use every page on your website? A few of them? We address these issues as well as talk through how you can start putting the cards together using our template excel sheet.

1 page

This template excel sheet can be used or adapted to help you manage your labels and descriptions for your cards. Feel free to download the Excel version to use for your own project


A good card sort is one where you have the target audience of your website involved in the card sort itself. There is no point high school children doing a card sort for a superannuation website! Here we talk through some different options and provide suggestions on how to recruit, as it is not as easy as you might think.

3 pages

This is an example of what a recruitment specification looks like. feel free to download the Word version to use for your own project.


The all important lecture on facilitating a card sort. We walk through a checklist you need to consider before you run your card sort, we discuss the pros of cons of doing card sorts in groups, pairs or individually and also introduce a moderation guide, an extremely useful guide for you when hoping to keep your card sorting sessions organized and to schedule.

2 pages

This is a template moderation guide you can use which is used as an aide for you and your clients so that you are clear what the card sort procedure will be. Feel free to download the Word version to use for your own project


Online card sorting has become extremely popular and the tools have increased dramatically in recent years. The most popular is OptimalSort, a great tool which we run through here so that you can begin to run your own card sorts online. This lecture covers how to set up a card sort yourself.


The best thing about card sorting is the analytic tools they provide. Here we walk through each of the tools you can use in your card sorting analysis - each has their own benefit and as a collective, add a large amount of clout to your analysis toolkit.


Here we walk through how you might finalize an Information Architecture based on an example card sort. Basically you can iterate using the various tools from OptimalSort to verify and validate your decisions in coming up with an intuitive Information Architecture.


Here we cover the available techniques that you can use to help validate with your end users that the Information Architecture you have created is in fact a good one.


A good card sort is not complete without being able to package it up into a nice clear and concise report for your stakeholders. Here we walk through how a presentation for a card sort might look like. And in the next lecture, you'll even be able to use our template to get your own card sort presentation together.

19 pages

This is a template of a card sorting presentation which you can adapt for your own needs


Phew, we've gone through the entire card sorting process, from generating the cards, recruiting participants, facilitating the sessions through to online card sorting and then concluding with the presentation of findings to your stakeholders, feel free to ask us any questions relating to the material, we'd love to hear from you!

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Instructor Biography

U1 Group, Research, Insight, Strategy, Results. Digital that delivers.

With consumers using digital products every day, you need to be certain you’ve got the right insight and strategy to move forward with success.

That's why at U1 Group, our mission is to provide clients with crystal clear certainty in digital execution. This means uncovering the valuable insights that make or break digital platforms, and recommending bespoke solutions that align strategy and resources.

We are made up of a dedicated team of User Experience (UX) devotees in both Sydney and Melbourne. Since 2001, we've pioneered the UX field in Australia and helped many top-tier clients across sectors such as government, finance, education, not-for-profit and retail engage more effectively with audiences.

When it comes to the fundamentals of digital experience – user research, insight and strategy – we’re the best in the business. And that’s why we’ve been around for 13 years. Since the beginning, we have tried and tested thousands of digital experiences and been fortunate enough to work with all kinds of clients with diverse business challenges. We understand how people interact with the digital world.

Instructor Biography

Joji Mori, Expert in User Experience, Usability, Training, Research

Joji is a professional teacher, consultant, academic in all things Information Architecture, user experience & usability. He is positioned as a leading expert in Australia. Joji has designed interactive technologies for desktop, web and mobile platforms over the past 10 years both commercially and in academic research. His passion has, and will always be on good user experience.

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