Designing Gamification Level2 (Intermediate) + Certification
3.9 (111 ratings)
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Designing Gamification Level2 (Intermediate) + Certification

Learn how to use game concepts to engage employees and generate consumer loyalty from top expert, Gabe Zichermann.
3.9 (111 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,951 students enrolled
Created by Gabe Zichermann
Last updated 1/2016
Current price: $10 Original price: $50 Discount: 80% off
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  • 5 hours on-demand video
  • 9 Articles
  • 19 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand over 20 game mechanics and when/how to use them
  • Know the basics of player types and how they can be applied
  • Architect a reward system with SAPS so that it scales for the long haul
  • Build apps for virality and engagement
  • Learn about and apply mastery to your system
View Curriculum
  • Must Complete Designing Gamification Level 1 (Basic) before eligible for certification
  • Must complete a short online project to earn certification

Designing Gamification (Expert Level 2) is the only online course accredited by the Engagement Alliance to deliver Engagement Expert Certification. Once finished, you can complete a practicum and request your certification. Then you can display the official graphic on your online profile, resume or website. You must complete Level 1 (Basic) Gamification before completing this course to earn your certification.

In this course, you'll learn the design fundamentals of gamification and engagement - including game mechanics, dynamics, player types and key systems thinking. Whether you're in Marketing, HR, Operations, Product Development or Strategy, you can use the principles of Gamification and Engagement Science to transform your relationships with customers and employees. The course is taught by Gabe Zichermann - the world's foremost expert on gamification and engagement science, author of three books, chair of GSummit and Editor in Chief of GamificationCo.

Complete this course and you'll understand:

  • The 3 Fs and how they form a design foundation
  • Player Types: or how to think about your user in new and engaging ways
  • Mastery, why it matters and how to design for it
  • Rewards, the SAPS model, and how to scale reward systems for the long haul
  • How to build Virality and Engagement Loops
  • Over 20 different game mechanics and dynamics
  • How best to apply this to your organization, in depth

And as a bonus, you'll hear specially curated experts deliver relevant, supporting lectures from the blockbuster Gamification Co archive.

Who is the target audience?
  • Product Designers
  • Human Resource Executives
  • Marketers
  • Loyalty and CRM Managers
  • Startup Founders/Product People
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Curriculum For This Course
Expand All 36 Lectures Collapse All 36 Lectures 06:49:56
4 Lectures 03:06

Welcome to Designing Gamification Course Level 2

Preview 01:52

Prerequisites, Level 1 Course

Key Resources

Get Your Free Copy of Gamification by Design
Introduction, Foundation
5 Lectures 01:00:06

Feedback, Friends and Fun

Player Types

Reflect on this Section

BONUS: Supplemental Video Richard Bartle
3 Lectures 10:39
Progression to Mastery

Mastery, Autonomy and Purpose

Reflect on Mastery
Reward Systems
4 Lectures 36:09
Rewards - the SAPS Model

Intrinsic vs Extrinsic Rewards

Reflect on Rewards

Brian Wong speaks at GSummit 2013. View all GSummit videos here.

BONUS: Supplemental Video: Brian Wong from Kiip on Rewards
Virality and Onboarding
5 Lectures 57:41
Social and Viral Loops


Reflect on Virality and Onboarding

BONUS: Supplemental Video - Autodesk

Nir Eyal speaks at GSummit 2012. Watch more gamification videos.

BONUS: Supplemental Video Nir Eyal
Gamification Mechanics
12 Lectures 01:57:10
Point Systems: XP and Redeemable

Point Systems: Skill, Karma and Conclusion




PBL - Gamification Dissents



Meta Mechanics: Collecting - Leadership

Meta Mechanics: Fame - Appointments

Reflect on Game Mechanics

Jon Radoff at GSummit 2012. View all GSummit videos.

BONUS: Supplemental: Jon Radoff on Game Mechanics
Startups & Gamification
1 Lecture 04:18
Gamification, Startups and MVP
Conclusion & Next Steps
1 Lecture 02:48
Conclusion & Next Steps
1 Lecture 00:54
How to Earn Your Certification
About the Instructor
Gabe Zichermann
4.1 Average rating
736 Reviews
26,134 Students
2 Courses
Gamification Author, Designer, Entrepreneur

GABE ZICHERMANN is the world's foremost expert and public speaker on the subject of gamification, user engagement and behavioral design. His highly-anticipated forthcoming book - Gamification by Design 2 - updates the definitive reference guide on the use of game mechanics in non-game contexts. Zichermann is also the author of The Gamification Revolution (McGraw Hill, 2013), Gamification by Design (2011) and Game-Based Marketing (2010), as well as the Founder and Editor-in-Chief of the industry's primary publication, GamificationCo and the host of the popular interview webseries/podcast GameRev. In addition, Gabe helped co-design live-event gamification platform Livecube and co-founded strategy/design consultancy Dopamine where he works with leading brands to drive customer and employee engagement. Zichermann's talks, workshops, books and courses have inspired an entire generation of marketers, customer loyalty experts, HR professionals, strategists and product designers to make the world a more fun and engaging place. When he’s not traveling around the world lecturing, Gabe can be found cooking, eating and photographing his food from his home base in Los Angeles.