Designing Gamification Level2 (Intermediate) + Certification

Learn how to use game concepts to engage employees and generate consumer loyalty from top expert, Gabe Zichermann.
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  • Lectures 36
  • Length 9.5 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2013 English

Course Description

Designing Gamification (Expert Level 2) is the only online course accredited by the Engagement Alliance to deliver Engagement Expert Certification. Once finished, you can complete a practicum and request your certification. Then you can display the official graphic on your online profile, resume or website. You must complete Level 1 (Basic) Gamification before completing this course to earn your certification.

In this course, you'll learn the design fundamentals of gamification and engagement - including game mechanics, dynamics, player types and key systems thinking. Whether you're in Marketing, HR, Operations, Product Development or Strategy, you can use the principles of Gamification and Engagement Science to transform your relationships with customers and employees. The course is taught by Gabe Zichermann - the world's foremost expert on gamification and engagement science, author of three books, chair of GSummit and Editor in Chief of GamificationCo.

Complete this course and you'll understand:

  • The 3 Fs and how they form a design foundation
  • Player Types: or how to think about your user in new and engaging ways
  • Mastery, why it matters and how to design for it
  • Rewards, the SAPS model, and how to scale reward systems for the long haul
  • How to build Virality and Engagement Loops
  • Over 20 different game mechanics and dynamics
  • How best to apply this to your organization, in depth

And as a bonus, you'll hear specially curated experts deliver relevant, supporting lectures from the blockbuster Gamification Co archive.

What are the requirements?

  • Must Complete Designing Gamification Level 1 (Basic) before eligible for certification
  • Must complete a short online project to earn certification

What am I going to get from this course?

  • Understand over 20 game mechanics and when/how to use them
  • Know the basics of player types and how they can be applied
  • Architect a reward system with SAPS so that it scales for the long haul
  • Build apps for virality and engagement
  • Learn about and apply mastery to your system

What is the target audience?

  • Product Designers
  • Human Resource Executives
  • Marketers
  • Loyalty and CRM Managers
  • Startup Founders/Product People

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

01:52

Welcome to Designing Gamification Course Level 2

Prerequisites, Level 1 Course
Article
Key Resources
Article
Get Your Free Copy of Gamification by Design
Article
Section 1: Introduction, Foundation
Taxonomy of Gamification Types
Preview
15:26
Feedback, Friends and Fun
08:52
Player Types
10:23
Reflect on this Section
Article
24:16
Section 2: Mastery
Progression to Mastery
06:54
Mastery, Autonomy and Purpose
03:01
Reflect on Mastery
Article
Section 3: Reward Systems
Rewards - the SAPS Model
10:36
Intrinsic vs Extrinsic Rewards
06:37
Reflect on Rewards
Article
17:31

Brian Wong speaks at GSummit 2013. View all GSummit videos here.

Section 4: Virality and Onboarding
Social and Viral Loops
09:38
Onboarding
08:14
Reflect on Virality and Onboarding
Article
BONUS: Supplemental Video - Autodesk
18:29
20:21

Nir Eyal speaks at GSummit 2012. Watch more gamification videos.

Section 5: Gamification Mechanics
Point Systems: XP and Redeemable
14:11
Point Systems: Skill, Karma and Conclusion
09:38
Badges
06:52
Levels
06:43
Leaderboards
06:47
PBL - Gamification Dissents
04:23
Challenges
03:31
Rewards
09:04
Meta Mechanics: Collecting - Leadership
18:57
Meta Mechanics: Fame - Appointments
09:55
Reflect on Game Mechanics
Article
25:55

Jon Radoff at GSummit 2012. View all GSummit videos.

Section 6: Startups & Gamification
Gamification, Startups and MVP
04:18
Section 7: Conclusion & Next Steps
Conclusion & Next Steps
02:48
Section 8: Certification
How to Earn Your Certification
Article

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Instructor Biography

Gabe Zichermann, Gamification Author, Designer, Entrepreneur

GABE ZICHERMANN is the world's foremost expert and public speaker on the subject of gamification, user engagement and behavioral design. His highly-anticipated forthcoming book - Gamification by Design 2 - updates the definitive reference guide on the use of game mechanics in non-game contexts. Zichermann is also the author of The Gamification Revolution (McGraw Hill, 2013), Gamification by Design (2011) and Game-Based Marketing (2010), as well as the Founder and Editor-in-Chief of the industry's primary publication, GamificationCo and the host of the popular interview webseries/podcast GameRev. In addition, Gabe helped co-design live-event gamification platform Livecube and co-founded strategy/design consultancy Dopamine where he works with leading brands to drive customer and employee engagement. Zichermann's talks, workshops, books and courses have inspired an entire generation of marketers, customer loyalty experts, HR professionals, strategists and product designers to make the world a more fun and engaging place. When he’s not traveling around the world lecturing, Gabe can be found cooking, eating and photographing his food from his home base in Los Angeles.

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