Designing Gamification Level 1 (Basic) + Certification

Learn the basics of gamification and game design for customer and employee engagement & loyalty + get certified
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  • Lectures 28
  • Length 8.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2013 English

Course Description

Designing Gamification (Level 1) is the only online course accredited by the to deliver Engagement Expert Certification at the introductory level. Once completed, you can request your certification and display it on your online profile, resume or website.

In this course, you'll learn the basics of gamification and engagement science, and how this powerful new design trend will affect your business from a practical, non-academic perspective. Whether you're in Marketing, HR, Operations, Product Development or Strategy, you can use the principles of Gamification and Engagement Science to transform your relationships with customers and employees. The course is taught by Gabe Zichermann - the world's foremost expert on gamification and engagement science, author of three books, chair of GSummit and Editor in Chief.

Complete this course and you'll understand:

  • What gamification is and isn't
  • The foundations of the discipline
  • How gamification will transform your industry
  • The canonical types of gamification
  • An intro to key engagement science
  • Relevant Examples across industries and design types

And as a bonus, you'll hear specially curated experts deliver relevant, supporting lectures from the blockbuster archive .

What are the requirements?

  • This introductory course requires no prerequisites...other than a thirst for knowledge.

What am I going to get from this course?

  • Understand the basics of gamification
  • Learn how engagement science will transform your organization
  • Begin to form a vision for how gamification can be used in your organization
  • Grasp the foundational science and research behind gamification
  • Decipher examples and cases that will steer your approach
  • Earn your certification

Who is the target audience?

  • Human Resources and Human Capital Professionals
  • Product Managers and Product Marketers
  • Marketing Strategists, CMOs
  • Heads of Technology/CIO/CTO
  • Startup Founders
  • UI/UX Experts

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Why You Need Gamification - An Introduction
We're in the midst of an engagement crisis affecting all areas of the economy. Together we'll look at the severity of this issue, it's causes and the best response: gamification. Find out what gamification is and isn't and who should be first in line to study the techniques and earn their gamification certification.
Find out more about Gabe Zichermann, your instructor - gamification author, designer and entrepreneur.
Watch this video of your instructor's Google Tech Talk from 2010 to see how the basic foundations of gamification have evolved in the past few years.
5 questions
Let's make sure you have the basics of gamification down.
Join the Discussion Group
EXCLUSIVE: Get a FREE Copy of Gamification by Design
Section 2: The Science of Engagement
The Science of Engagement
Dr. Michael Wu explains the science behind gamification in depth from GSummit NYC 2011. © Gamification Co
Andrea Kuszewski Discusses how to improve cognition through principles of gamification. From GSummit 2012. ©Gamification Co
Professor Csikszentmihalyi discusses his work on Flow. (c) Ted
4 questions
Answer these questions to evaluate your understanding of engagement science. 
Section 3: Gamification in Action: Key Examples and Models
Let's look at and analyze some of the most interesting examples in the gamification of marketing. 
Susan Bonds, preeminent ARG designer and creator of the Dark Knight gamification experiences discusses how she accomplished amazing results for the brand. From GSummit NYC 2011 - ©Gamification Co
HR and Enterprise gamification accounts for nearly 50% of total activity. Let's look at some of the best examples of enterprise gamification and how they work. 
JP Rangaswami, CSO of discusses how the organization of the future will leverage gamification and the principles of engagement at GSummit 2012. © Gamification Co
Gamification has been used by many startups to change their fortunes, and can be deployed as a point solution for specific product-fixes. Though there are too many to review in one sitting, here we'll look at just a few interesting examples and their specific purpose. 
Dan Porter, creator of Draw Something (and former CEO of OMGPOP, now Zynga) discusses the design secrets behind his blockbuster success at GSummit 2012. © Gamification Co
Chris Makarsky, head of Product for Klout, discusses how to design a system from the ground up using gamification to focus on a key metric - from GSummit 2012. © Gamification Co
Gamification is transforming social good and social change. Let's look at some examples and dig into how they are used. 
Kevin Richardson, designer of Speed Camera Lottery, takes us on a journey to understand how positive reinforcement can change behavior in a constructive and lasting way - from GSummit 2011. ©Gamification Co
Samantha Skey, CRO for Recyclebank talks about reaching the Millennial Generation with gamified programs for Good at GSummit 2012. ©Gamification Co
From the inaugural Gamification Summit in 2011, Jane McGonigal talks about how to make the world a more gameful place. ©Gamification Co
A reflexive exercise analyzing why certain gamified systems are interesting to you. 
Understanding Gamification Examples
3 questions
Section 4: How Gamification Differs
How is Gamification different from other kinds of games, like serious games and games for change?
How does gamification differ in design, affect and effect based on age, gender and geography?
Reflect: Age, Gender, Geography
Gamification Differences
4 questions
Section 5: Genres of Gamification
BONUS: Level 2 Lecture

Gamified systems tend to fall into one of six major types. Here we break down the six types, share examples and highlight some of their main characteristics. Which one will be right for your situation? Register and complete Level 2 Certification to start building/designing your optimal solution. 

12 pages
As an exclusive bonus for Designing Gamification Level One Students, here's free access to the first chapter of the new book - The Gamification Revolution. To get the whole book and test the gamified social reading app, visit . 
Section 6: Earning Your Certification
Earning Your Certification
A quick review of the core concepts of Designing Gamification with Gabe Zichermann. 

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Instructor Biography

Gabe Zichermann, Gamification Author, Designer, Entrepreneur

GABE ZICHERMANN is the world's foremost expert and public speaker on the subject of gamification, user engagement and behavioral design. His highly-anticipated forthcoming book - Gamification by Design 2 - updates the definitive reference guide on the use of game mechanics in non-game contexts. Zichermann is also the author of The Gamification Revolution (McGraw Hill, 2013), Gamification by Design (2011) and Game-Based Marketing (2010), as well as the Founder and Editor-in-Chief of the industry's primary publication, GamificationCo and the host of the popular interview webseries/podcast GameRev. In addition, Gabe helped co-design live-event gamification platform Livecube and co-founded strategy/design consultancy Dopamine where he works with leading brands to drive customer and employee engagement. Zichermann's talks, workshops, books and courses have inspired an entire generation of marketers, customer loyalty experts, HR professionals, strategists and product designers to make the world a more fun and engaging place. When he’s not traveling around the world lecturing, Gabe can be found cooking, eating and photographing his food from his home base in Los Angeles.

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