I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.
A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.
I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.
I am also an Adjunct Professor at the University of Wisconsin.
My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.
I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.
My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.
I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.
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You'll learn everything you need to know about people, how they think, decide, remember, and what motivates them. You'll learn how to apply psychology to the design of websites, apps, and products so that they are engaging and so people will take the action you want them to take.
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In this lecture you will learn about how to measure the reading level or difficulty of the text you use at a website. NOTE: The website I show in the lesson for a readability calculator is no longer available. I've added an "External Resource" link for a different one you can use which is: http://www.online-utility.org/english/readability_test_and_improve.jsp
Not all cultures relate to color in the same way. In this lecture we'll take a look at color and culture.
Note: I've added a link to the color chart I show in the lesson in the External Resources section, as well as a link to the website it is from.
Wow! She keeps the information very to the point, giving solid evidence for each tip and trick she gives you. Very well researched, very well done course all around. She even includes how websites applied techniques and failed to apply techniques, or how they could have made it a little better. Great course I highly recommend it as I'm going to make some modifications to my site and this site will help with a lot of that.
It's really great course and learned too many new things about the UX. Each lectures are explained very well and easy to understand. I must say mine way of thinking on UX has been improved. Susan you did a great JOB! +++++
this course let me know some tricks to design and why.recommend it
Actually its very useful and to the point, Helped me a lot when am building a UX for a Products websites. i recommend this course for UX Designers
This course is very thorough. It explains all the important psychological principles of design and gives concrete examples of how to apply them.