User Experience (UX) Design For Engagement
4.2 (218 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
7,089 students enrolled

User Experience (UX) Design For Engagement

Learn how to design a user experience (UX) that people want to use.
4.2 (218 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
7,089 students enrolled
Last updated 10/2017
English
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Price: $124.99
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 12 articles
  • 12 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn the psychology that applies to behavior when people use websites, apps or other technology products
  • Learn how to create a more engaging design using these psychology principles

  • Learn what really motivates people to take action

Requirements
  • You should have familiarity with websites, apps, and/or technology products.
Description

OVER 7,000 SUCCESSFUL STUDENTS HAVE ALREADY TAKEN THIS COURSE

In this course you will learn how to design a user experience (UX) that is engaging. You'll learn about what motivates people to take action, and how to use this knowledge to design websites, apps, and products so that they are engaging and so people will take the action you want them to take.

This course is based on a semester-long course taught at the University of Wisconsin, Stevens Point by the same instructor, Dr. Susan Weinschenk.

About This Course:

Over 7,000 students.

Unconditional 30 day money back guarantee.

All future upgrades and lectures are included for FREE.

You will learn about:

  1. The parts of the visual cortex that are sensitive to certain visual stimuli, and how that should inform your visual designs
  2. A special part of the brain that is sensitive to faces and how to use faces to grab attention
  3. How having a number in one place can affect how people respond later on
  4. How to use human factor loads to make a product more engaging
  5. Choice architecture
  6. Social validation
  7. How people process stories
  8. The impact of self-stories on behavior
  9. Which instincts grab attention
  10. What makes a product habit forming
  11. When to use rewards and when not to
  12. Why gamification often doesn't work 
  13. How to stimulate the desire for mastery
  14. How to apply engagement principles to a re-design or to a new product

and more!

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want.

There are quizzes throughout the course to test your knowledge and exercises to practice what you are learning.

Click the button at the top right of this page now and get started right away. You don't want to delay learning how to create engaging products that people WANT to buy and use and that motivate them to action.

Who this course is for:
  • User Experience Professionals, Product Managers, Product Designers, Web Designers
Course content
Expand all 18 lectures 01:14:04
+ Vision And Attention
4 lectures 14:41

In this lesson we introduce the course and cover the research on grabbing visual attention.

Preview 14:35
Exercise: Visual Pre-attention
00:02
Exercise: Fusiform Facial Area
00:02

Try out what you have learned with this exercise.

Exercise: Curves
00:02

Test your knowledge with this quiz.

Quiz 1
6 questions
+ Anchoring, Decision-Making, And Human Factor Loads
3 lectures 14:25

In this lesson we cover anchoring, decisions, and human factor loads and their impact on making an engaging website or digital product.

Anchoring, Decision-Making, And Human Factor Loads
14:21

Try out what you have learned with this exercise.

Exercise: Anchoring
00:02

Try out what you have learned with this exercise.

Exercise: Human Factor Loads
00:02

Test your knowledge with this quiz.

Quiz 2
7 questions
+ Motivation Part 1: Choice Architecture And Social Factors
1 lecture 08:59

In this lesson we talk about some of the ways to motivate people to take specific actions, including choice architecture and several social factors: teams, social validation, commitment, and how nouns invoke group identity.

Motivation Part 1: Choice Architecture And Some Social Factors
08:59

Test your knowledge with this quiz.

Quiz 3
5 questions
+ Motivation Part 2: More Social Factors, Making People Work Harder, And Instincts
4 lectures 09:48

In this lesson we continue talking about what motivates people, including reciprocity, making things difficult on purpose, the power of stories, self-stories, and instincts.

Motivation Part 2: Finishing Social Factors, Making Things Difficult, Stories, A
09:42

Try out what you have learned with this exercise.

Exercise: Social Factors
00:02

Try out what you have learned with this exercise.

Exercise: Stories
00:02

Try out what you have learned with this exercise.

Exercise: Instincts
00:02

Test your knowledge with this quiz.

Quiz 4
7 questions
+ Motivation Part 3: Habits, Rewards, Gamification, And The Desire For Mastery
3 lectures 10:13

In this lesson we cover classical conditioning, habits, and gamification, and the desire for mastery.

Motivation, Part 3: Habits, Rewards, Gamification, The Desire For Mastery
10:09

Try out what you have learned with this exercise.

Exercise: Habits And Rewards
00:02

Try out what you have learned with this exercise.

Exercise: Desire For Mastery
00:02

Test your knowledge with this quiz.

Quiz 5
6 questions
+ Applying Engagement Principles To Design
3 lectures 15:55

In this lesson we cover how to apply these principles while you are re-designing a product or designing a new product. 

Applying Engagement Principles In Design
15:50

Try out what you have learned with this exercise.

Exercise: Re-Design For Engagement
00:02

Test your knowledge with this quiz.

Quiz 6
5 questions

Use this Study Guide if you are planning on taking the UX Certificate Exam.

Study Guide For the Design For Engagement Course
00:03