User Experience (UX) Design For Engagement
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User Experience (UX) Design For Engagement

Learn how to design a user experience (UX) that people want to use.
4.6 (190 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7,078 students enrolled
Last updated 9/2017
English
English [Auto-generated]
Price: $125
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 11 Articles
  • 17 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn the psychology that applies to behavior when people use websites, apps or other technology products
  • Learn how to create a more engaging design using these psychology principles
  • Learn what really motivates people to take action
View Curriculum
Requirements
  • You should have familiarity with websites, apps, and/or technology products.
Description

OVER 7,000 SUCCESSFUL STUDENTS HAVE ALREADY TAKEN THIS COURSE

In this course you will learn how to design a user experience (UX) that is engaging. You'll learn about what motivates people to take action, and how to use this knowledge to design websites, apps, and products so that they are engaging and so people will take the action you want them to take.

This course is based on a semester-long course taught at the University of Wisconsin, Stevens Point by the same instructor, Dr. Susan Weinschenk.

About This Course:

Over 7,000 students.

Unconditional 30 day money back guarantee.

All future upgrades and lectures are included for FREE.

You will learn about:

  1. The parts of the visual cortex that are sensitive to certain visual stimuli, and how that should inform your visual designs
  2. A special part of the brain that is sensitive to faces and how to use faces to grab attention
  3. People prefer curved objectsThe part of the visual 
  4. How having a number in one place can affect how people respond later on
  5. The two main types of decisions and how to design for both
  6. How to use human factor loads to make a product more engaging
  7. Choice architecture
  8. Social validation
  9. Nouns vs. verbs
  10. Reciprocity
  11. How people process stories
  12. The impact of self-stories on behavior
  13. Which instincts grab attention
  14. What makes a product habit forming
  15. When to use rewards and when not to
  16. Why gamification often doesn't work 
  17. How to stimulate the desire for mastery
  18. How to apply engagement principles to a re-design
  19. How to apply engagement principles if you are designing a new product

and more!

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want.

There are quizzes throughout the course to test your knowledge and exercises to practice what you are learning.

Click the "Take This Course" button at the top right of this page now and get started right away. You don't want to delay learning how to create engaging products that people WANT to buy and use and that motivate them to action.

Who is the target audience?
  • User Experience (UX) professionals, web designers and developers, usability professionals, and product managers.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
32 Lectures
03:20:42
+
NOTE: THIS IS THE NEW VERSION. OLDER LESSONS ARE AT END -- Vision And Attention
4 Lectures 14:41

In this lesson we introduce the course and cover the research on grabbing visual attention.

Preview 14:35

Exercise: Visual Pre-attention
00:02

Exercise: Fusiform Facial Area
00:02

Try out what you have learned with this exercise.

Exercise: Curves
00:02

Test your knowledge with this quiz.

Quiz 1
6 questions
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Anchoring, Decision-Making, And Human Factor Loads
3 Lectures 14:25

In this lesson we cover anchoring, decisions, and human factor loads and their impact on making an engaging website or digital product.

Anchoring, Decision-Making, And Human Factor Loads
14:21

Try out what you have learned with this exercise.

Exercise: Anchoring
00:02

Try out what you have learned with this exercise.

Exercise: Human Factor Loads
00:02

Test your knowledge with this quiz.

Quiz 2
7 questions
+
Motivation Part 1: Choice Architecture And Social Factors
1 Lecture 08:59

In this lesson we talk about some of the ways to motivate people to take specific actions, including choice architecture and several social factors: teams, social validation, commitment, and how nouns invoke group identity.

Motivation Part 1: Choice Architecture And Some Social Factors
08:59

Test your knowledge with this quiz.

Quiz 3
5 questions
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Motivation Part 2: More Social Factors, Making People Work Harder, And Instincts
4 Lectures 09:48

In this lesson we continue talking about what motivates people, including reciprocity, making things difficult on purpose, the power of stories, self-stories, and instincts.

Motivation Part 2: Finishing Social Factors, Making Things Difficult, Stories, A
09:42

Try out what you have learned with this exercise.

Exercise: Social Factors
00:02

Try out what you have learned with this exercise.

Exercise: Stories
00:02

Try out what you have learned with this exercise.

Exercise: Instincts
00:02

Test your knowledge with this quiz.

Quiz 4
7 questions
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Motivation Part 3: Habits, Rewards, Gamification, And The Desire For Mastery
3 Lectures 10:13

In this lesson we cover classical conditioning, habits, and gamification, and the desire for mastery.

Motivation, Part 3: Habits, Rewards, Gamification, The Desire For Mastery
10:09

Try out what you have learned with this exercise.

Exercise: Habits And Rewards
00:02

Try out what you have learned with this exercise.

Exercise: Desire For Mastery
00:02

Test your knowledge with this quiz.

Quiz 5
7 questions
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Applying Engagement Principles To Design
2 Lectures 15:52

In this lesson we cover how to apply these principles while you are re-designing a product or designing a new product. 

Applying Engagement Principles In Design
15:50

Try out what you have learned with this exercise.

Exercise: Re-Design For Engagement
00:02

Test your knowledge with this quiz.

Quiz 6
5 questions
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NOTE: LESSONS BELOW ARE THE OLDER VERSION. Intro To The Course, Need To Belong
3 Lectures 21:35
Welcome to the Course! This first lecture gives you an overview of what the course is all about, and how the information will be helpful to you in getting people to take the action you want them to take and do the tasks they want to do at your website, or with your product or app.
Preview 03:42

We all have a need to belong. In this lecture you will learn how and why the need to belong is a strong motivator and how to use it to make your product more engaging.

Preview 17:53

Try out what you have learned with this exercise. Send your results to susan@theteamw.com and we will give you feedback.

Exercise: The Need To Belong
1 page

The Need To Belong
6 questions
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Instincts
2 Lectures 20:23

Instincts affect behavior. This lecture shows how to use fear of loss, food, sex, and danger to grab and hold attention.

Instincts
20:23

Exercise: Instincts
1 page

Instincts
6 questions
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Tricks of the Mind
2 Lectures 19:37

Just as there are visual illusions, there are also cognitive illusions. This lesson shares what we know about how the brain works, and how to use that information to design engaging products.

Tricks of the Mind
19:37

Try out what you have learned with this exercise. Send your results to susan@theteamw.com and we will give you feedback.

Exercise: Tricks Of The Mind
1 page

Tricks of the Mind Quiz
6 questions
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The Power of Stories
2 Lectures 21:01

The brain processes information best in story format.In this lesson you will learn how to use stories to improve the engagement of your product.

Stories
21:01

Try out what you have learned with this exercise. Send your results to susan@theteamw.com and we will give you feedback.

Exercise: The Power Of Stories
1 page

The Power of Stories
5 questions
4 More Sections
About the Instructor
Susan Weinschenk, Ph.D.
4.2 Average rating
393 Reviews
11,033 Students
18 Courses
The Brain Lady

I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.

A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.

I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.

I am also an Adjunct Professor at the University of Wisconsin.

My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.

I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.

My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.

I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.