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User Experience (UX) Design For Engagement

Learn how to design a user experience (UX) that people want to use.
4.3 (176 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7,072 students enrolled
Last updated 9/2015
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Learn the psychology that applies to behavior when people use websites, apps or other technology products
Learn how to create a more engaging design using these psychology principles
Learn what really motivates people to take action
View Curriculum
  • You should have familiarity with websites, apps, and/or technology products.


Design an engaging user experience (UX). You'll learn everything you need to know about people, how they think, decide, remember, and what motivates them. You'll learn how to apply psychology to the design of websites, apps, and products so that they are engaging and so people will take the action you want them to take.

About This Course:

Over 7.000 very happy students

Dozens of 5 star reviews from happy students

Unconditional 30 day money back guarantee from Udemy

All future upgrades and lectures are included for FREE

In this course:

  1. How to use the need to belong to get people to take action
  2. Why online video is so compelling
  3. How people think and make decisions
  4. How to use the stories people tell themselves about who they are and what they do to get people to take action
  5. Why fear of loss is so powerful a motivator and how to use it
  6. Quizzes throughout the course to test your knowledge
  7. Exercises throughout the course to practice what you are learning

and much, much more!

This course is based on a semester-long course taught at the University of Wisconsin, Stevens Point by the same instructor, Dr. Susan Weinschenk.

Click the "Take This Course" button at the top right of this page now and get started right away. You don't want to delay learning how to create engaging products that people WANT to buy and use and that motivate them to action.

Who is the target audience?
  • User Experience (UX) professionals, web designers and developers, usability professionals, and product managers.
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Curriculum For This Course
Expand All 15 Lectures Collapse All 15 Lectures 02:06:41
Intro To The Course, And The Need To Belong
3 Lectures 21:35
Welcome to the Course! This first lecture gives you an overview of what the course is all about, and how the information will be helpful to you in getting people to take the action you want them to take and do the tasks they want to do at your website, or with your product or app.
Preview 03:42

We all have a need to belong. In this lecture you will learn how and why the need to belong is a strong motivator and how to use it to make your product more engaging.

Preview 17:53

Try out what you have learned with this exercise. Send your results to and we will give you feedback.

Exercise: The Need To Belong
1 page

The Need To Belong
6 questions
2 Lectures 20:23

Instincts affect behavior. This lecture shows how to use fear of loss, food, sex, and danger to grab and hold attention.


Exercise: Instincts
1 page

6 questions
Tricks of the Mind
2 Lectures 19:37

Just as there are visual illusions, there are also cognitive illusions. This lesson shares what we know about how the brain works, and how to use that information to design engaging products.

Tricks of the Mind

Try out what you have learned with this exercise. Send your results to and we will give you feedback.

Exercise: Tricks Of The Mind
1 page

Tricks of the Mind Quiz
6 questions
The Power of Stories
2 Lectures 21:01

The brain processes information best in story format.In this lesson you will learn how to use stories to improve the engagement of your product.


Try out what you have learned with this exercise. Send your results to and we will give you feedback.

Exercise: The Power Of Stories
1 page

The Power of Stories
5 questions
1 Lecture 16:06

Most of our behavior is based on habits. This lecture covers the myths and science around habits.


Habits Quiz
6 questions
The Desire for Mastery
1 Lecture 10:15

The Desire for Mastery is one of the strongest motivators of human behavior. This lecture shows you how to use this Desire For Mastery to improve the engagement of your product. It also includes a discussion of gamification.

Desire for Mastery

The Desire for Mastery Quiz
5 questions
Applying Engagement Principles to Your Products
2 Lectures 08:18

This lecture walks you through the process of applying what we've covered in the course when designing or re-designing a product to make it engaging.

How To Apply Engagement Principles To Your Product

In this exercise you apply the principles of engagement to re-design an existing product to be more engaging. You can send your results to and we will give you feedback.

Exercise: Re-design A Product To Be More Engaging
2 pages
Next Steps
2 Lectures 01:26
Study Guide For The Design For Engagement Course
2 pages

This lecture books to read and additional courses you may be interested in taking.

Next Steps
About the Instructor
4.3 Average rating
342 Reviews
10,941 Students
11 Courses

I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.

A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.

I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.

I am also an Adjunct Professor at the University of Wisconsin.

My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.

I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.

My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.

I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.

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