Design for Engagement - How to Design So People Take Action

Learn how to apply psychology to create engaging products so that people will take the actions you want them to take.
  • Lectures 15
  • Video 3 Hours
  • Skill level all level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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Course Description


You'll learn everything you need to know about people, how they think, decide, remember, and what motivates them. You'll learn how to apply psychology to the design of websites, apps, and products so that they are engaging and so people will take the action you want them to take.

About This Course:

Over 7.000 very happy students

Dozens of 5 star reviews from happy students

Unconditional 30 day money back guarantee from Udemy

All future upgrades and lectures are included for FREE

In this course:

  1. How to use the need to belong to get people to take action
  2. Why online video is so compelling
  3. How people think and make decisions
  4. How to use the stories people tell themselves about who they are and what they do to get people to take action
  5. Why fear of loss is so powerful a motivator and how to use it
  6. Quizzes throughout the course to test your knowledge
  7. Exercises throughout the course to practice what you are learning

and much, much more!

Click the "Take This Course" button at the top right of this page now and get started right away. You don't want to delay learning how to create engaging products that people WANT to buy and use and that motivate them to action.

What are the requirements?

  • You should have familiarity with websites, apps, and/or technology products.

What am I going to get from this course?

  • Over 15 lectures and 2 hours of content!
  • Learn the psychology that applies to behavior when people use websites, apps or other technology products
  • Learn how to create a more engaging design using these psychology principles
  • Learn what really motivates people to take action

What is the target audience?

  • User Experience (UX) professionals, web designers and developers, usability professionals, and product managers.

What you get with this course?

Not for you? No problem.
30 day money back guarantee

Forever yours.
Lifetime access

Learn on the go.
Desktop, iOS and Android

Get rewarded.
Certificate of completion


Section 1: Intro To The Course, And The Need To Belong
Welcome to the Course! This first lecture gives you an overview of what the course is all about, and how the information will be helpful to you in getting people to take the action you want them to take and do the tasks they want to do at your website, or with your product or app.

We all have a need to belong. In this lecture you will learn how and why the need to belong is a strong motivator and how to use it to make your product more engaging.

1 page

Try out what you have learned with this exercise. Send your results to and we will give you feedback.

The Need To Belong
6 questions
Section 2: Instincts

Instincts affect behavior. This lecture shows how to use fear of loss, food, sex, and danger to grab and hold attention.

Exercise: Instincts
1 page
6 questions
Section 3: Tricks of the Mind

Just as there are visual illusions, there are also cognitive illusions. This lesson shares what we know about how the brain works, and how to use that information to design engaging products.

1 page

Try out what you have learned with this exercise. Send your results to and we will give you feedback.

Tricks of the Mind Quiz
6 questions
Section 4: The Power of Stories

The brain processes information best in story format.In this lesson you will learn how to use stories to improve the engagement of your product.

1 page

Try out what you have learned with this exercise. Send your results to and we will give you feedback.

The Power of Stories
5 questions
Section 5: Habits

Most of our behavior is based on habits. This lecture covers the myths and science around habits.

Habits Quiz
6 questions
Section 6: The Desire for Mastery

The Desire for Mastery is one of the strongest motivators of human behavior. This lecture shows you how to use this Desire For Mastery to improve the engagement of your product. It also includes a discussion of gamification.

The Desire for Mastery Quiz
5 questions
Section 7: Applying Engagement Principles to Your Products

This lecture walks you through the process of applying what we've covered in the course when designing or re-designing a product to make it engaging.

2 pages

In this exercise you apply the principles of engagement to re-design an existing product to be more engaging. You can send your results to and we will give you feedback.

Section 8: Next Steps
Study Guide For The Design For Engagement Course
2 pages

This lecture books to read and additional courses you may be interested in taking.

Instructor Biography

I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.

A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.

I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.

I am also an Adjunct Professor at the University of Wisconsin.

My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.

I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.

My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.

I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.

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Average Rating
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  5. 1 Stars
    • Xauntyse Manning

    Excellent Information

    This instructor really knows her stuff. The information in this course is massively beneficial to anyone that operates in any digital career. Not only is the information useful on a personal level, you will feel the desire to share among your friends and colleagues.

    • Zhenting Zhou

    All theory stuff

    I really don't like seeing the person teaching on camera it's super distracting.

    • Mariette

    Very useful, loved this course!

    I found this course very informative and useful. It has changed the way I design in general and I am always surprised at how few people are aware of these things. Thank you Susan for a really well put together learning experience that yielded excellent results in the quality of my work.

    • Liz LeCompte

    Excellent Course

    Such a vast range of knowledge and well presented. This course has me reviewing every website I visit.

    • Graphic design, Webdesign, UI/UX Olia Gozha


    Good complementary course or even I'd rather say summarizing video of the book "100 things every designer should know"

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