Designing Business Models
3.7 (3 ratings)
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Designing Business Models

Rapidly design a business model for any business venture, using a Business Model Canvas, SWOT analysis and KPIs
3.7 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
18 students enrolled
Last updated 2/2017
Current price: $10 Original price: $30 Discount: 67% off
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  • 1.5 hours on-demand video
  • 3 Articles
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Design a model for your business venture in a step-by-step manner
  • Link key performance indicators to the business model design
  • Prepare a SWOT analysis and then link it to the business model design
  • Identify and address any gaps, redundancies or risks in your business model design
  • Proceed with Customer and Business Development efforts, based on a business model of superior quality, integrity and rigour
View Curriculum
  • Understanding of basic business concepts

Since its publication in 2010, the Business Model Canvas has become a popular tool among people responsible for designing future enterprises of all sizes. It is attractive because it condenses years of business school and management consulting practice into a single page, effectively democratizing much of the traditional strategy theory in the process. And it is also freely accessible, that is, a quick internet search will provide you with access to a template, along with some background information on the basic concepts and process to populate the template.

However, I would suggest that the success of your future enterprise needs and deserves more than this basic content. Accordingly, the course leads you through business model design fundamentals in a step-by-step manner, and then builds on this basis by linking Finances and Key Performance Indicators (KPIs), as well as an analysis of the business environment (sc. SWOT analysis). A Business Model which is a product from this process is bound to possess better levels of quality, integrity, rigour and business environment awareness, which will provide a superior basis for your subsequent customer and business development efforts.

This course is ideal for people from any industry wanting to start a new business venture, either by building a new organization, or building a new line of business within the context of an existing organization.

It is also essential learning for those having to renovate or transform the value creation recipe of an existing business.

Who is the target audience?
  • People from any industry wanting to start a new business venture, either by building a new organization, or a building new line of business within the context of an existing organization
  • Founders of startups
  • Entrepreneurs
  • Business owners
  • Business strategists
  • Marketing and brand managers
  • Product managers
  • Management consultants
  • Innovation consultants
  • Social enterprise leaders
  • Business analysts
  • Business architects
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Curriculum For This Course
24 Lectures
Welcome to the course
2 Lectures 02:06

Welcome to our course on Designing Business Models!

We're thrilled that you joined us, along with other students from all over the world, to learn more about designing business models. We trust you will soon be implementing your newfound knowledge and skills to great effect!

The video clip below provides an overview of the content covered in this introductory course.

We would love to interact with you, either through the discussion board (the section at the bottom of each of the lectures), or via email (mail to:

Welcome again!

Preview 01:11

Legal notice
Business Model Fundamentals
5 Lectures 08:44

The quiz serves to reinforce our learning related to the value of using models, the context and definition of business models, and the basic business model building blocks.

Business Model Fundamentals
4 questions
Business Model Building Blocks
5 Lectures 25:42

Customer Engagement: Channels and Relationships

Revenue Streams

Key Resources, Activities, Partners and Cost Structures

Example: Completing a Business Model Canvas

Reinforce learning related to the building blocks of the Business Model Canvas, which we use to define how value will be created and delivered to customers.

Business Model Building Blocks
10 questions
Building Block Relationships
3 Lectures 12:56
The Importance of Understanding Relationships between Building Blocks

Example: Defining the Relationships between the Business Model Building Blocks

Summary: Building Block Relationships

The quiz is intended to reinforce our learning related to understanding a business model as a "system", and how we could use our understanding of the relationships between building blocks to identify and address any flaws, gaps, redundancies and risks.

Building Block Relationships
2 questions
Business Models and Key Performance Indicators (KPIs)
3 Lectures 10:22
Overview: Key Performance Indicators

Example: Linking the Business Model Canvas to Revenues and Expenses

Summary: Linking KPIs and Business Model Building Blocks

The quiz is intended to reinforce your learning about how the Business Model Canvas could be used as a template to visualize overall business performance, and how a business model design could be improved by linking it to projected or actual revenues and expenses.

Linking Business Models and Key Performance Indicators (KPIs)
3 questions
SWOT Analysis and Business Model Design
4 Lectures 17:02
Overview of SWOT Analysis

Example: Linking a SWOT Analysis to the Business Model Canvas

Using the Results from a SWOT Analysis and Business Model Design

Summary: Linking SWOT Analysis and Business Model Design

The quiz is intended to reinforce your learning about strengthening the design of a business, by understanding the business environment, and using the outcomes to kick-off detailed design and implementation steps.

Linking SWOT Analysis and Business Model Design
3 questions
2 Lectures 00:54
Well done!

Additional Information and Resources
About the Instructor
SJ van der Westhuizen
3.7 Average rating
3 Reviews
18 Students
1 Course
Entrepreneur, Educator, Business Architect (B.Com Hons, MBA)

I'm a Business Architect with 20+ years of experience, mostly in the Banking and Telecommunications industries. 

I've gained a broad, first-hand understanding of the world of business, having held various roles, with responsibilities including Sales and Marketing, Human Resources Management and Recruitment, Learning and Development, Business and Systems Analysis and Design, Project and Programme Management, Operations Management, Operations Strategy and Business Architecture.

Nowadays I specialize in Business and IT Strategy alignment, Digital Transformation, and Business & Enterprise Architecture. My day-to-day responsibilities include consulting, research, training, product and business development. 

I've developed a passion for helping start-ups and other businesses to achieve success. I'm from a part of the world which is plagued by unemployment, and I believe there is no greater purpose than helping people and communities gain the security, dignity and sense of purpose that stems from building successful businesses. My hope is that the Designing Business Models-course will support this ideal.

Academically, I have a background in Business Management (B.Com), Industrial Psychology (B.Com. Hons), Information Technology (Dip. IT cum laude), Business Leadership (MBA cum laude) and Leadership Coaching (CPLC). I'm also a certified TOGAF Enterprise Architect.