Designing an eBook Cover that Sells
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In this course you will learn how to design an effective eBook cover that will get you more sales. This course will show you how to create a killer eBook in both Adobe Photoshop and Adobe Illustrator.
You'll learn how to follow design requirements put forth by the major eBook publishing services, as well as the fundamentals that are present in every successful eBook cover.
In this course you will follow along as I take you through a sample project and you can learn step-by-step on how to create an eBook cover.
Why is an eBook cover important?
Well, despite the old cliché your prospective eBook buyers will judge your book by its cover. A great eBook cover is one of your best sales tools, instantly conveying the key thoughts, messages, and images that sum up your book.On those crowded eBook retail sites, it's essential for you to stand out from everyone else.
Creating an awesome looking eBook cover can be a very powerful marketing tool and will help you get that extra sale.
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|Section 1: Welcome|
|In this course, we will focus on establishing a solid foundation from which we can design effective eBook covers using both Adobe Photoshop and Adobe Illustrator.|
|Section 2: Getting Started|
|It's important to understand the requirements of the various eBook publishing services before you begin designing your eBook covers. We will take a look at the requirements put forth by Amazon Kindle, Google Play Bookstore and Apple iBooks.|
|In this lesson we will focus on the design concepts behind eBook covers. We will do a quick overview that includes composition, visual hierarchy, typography, color and more.|
|This lesson will help clarify the difference between Adobe Photoshop and Adobe Illustrator, as well as the difference between raster and vector graphics. Understanding the difference between these two will ultimately help you decide which to use for your eBook cover projects.|
|Section 3: eBook Cover Design in Adobe Illustrator|
|First we'll do a quick introduction of our fictional eBook, “Social Guru”. Then we'll create a new document in Adobe Illustrator and set it up to match the specifications of Amazon Kindle.|
|Now we'll use the type tool to lay out three different blocks of copy. We'll ensure alignment is correct by using rulers and guides, and adjust the kerning and tracking.|
|Now we'll use the Pen Tool along with other shape tools to create both a message graphic and a banner. The message icon will contrast with both the background and the type within it. The banner will help bring form and structure to the copy near the bottom of the eBook.|
|We're going to take our message icon and create two variations of it, then use these variations to create a subtle background which will help fill in our composition and further enforce the social media concept.|
|Sometimes it's necessary to showcase an eBook cover as it would look on a real book. In this lesson, we're going to create a mock-up of our cover on a book. We will create this book entirely in Adobe Illustrator.|
|Challenge yourself and put your new skills to the test with this optional eBook cover assignment. Simply find an existing eBook cover that you think could benefit from a re-design. Use what you've learned so far to create an effective eBook cover.|
|Section 4: eBook Cover Design in Adobe Photoshop|
Getting Started in Photoshop
Type in Photoshop
Pen Sketch Effect
eBook cover mock-up
eBook Cover Assignment
|Section 5: Conclusion|
Gary is a designer specializing in digital illustration with over 10 years experience in the field. He has been teaching professionally for over 10 years and loves educating others and sharing his passion for technology and design. A self-proclaimed geek, his experience with publications, workflows, and illustration enhances his credibility as an Adobe Certified Instructor. Gary has been featured regularly in Photoshop User and Adobe Inspire Magazine. He's also an Adobe Influencer and an Adobe Community Professional.