This course provides an overview of what entrepreneurs need to know about business modelling. I first introduce the business model concept and its important elements. Then, I go on with the value chain analysis since it provides a lens to design and analyze a successful business model. I introduce new business models for startups and advantages of each with examples and I talk about business model innovation.
A bonus lecture on system thinking is given to broaden your view on business dilemmas and how to tackle them. At the end, I talk about platform marketplaces and a number of important points to consider before launching your platform.
In this lecture, I provide an outline of the course and what students should expect from the course. It is important that students pay full attention to the content and what is being discussed.
In this lecture, I define the business model concept and bring two examples, GM and IBM discussing how they shifted their business models in recent years.
The most important elements of a business model that should be considered are discussed in this lecture. Students learn what options they have when they design several elements of a business model.
In this lecture, I explain various most-used types of business models with several startups that successfully implement them.
This lectures explains briefly the value chain and the value system and how these tools help to discover new business models with examples such as the Virgin Group and Dell.
In this interesting lecture, I talk about several most important types of business model innovation with successful examples like Gillette, Zara and P&G. This lecture provides you with a mental model on possible directions to go.
In this lecture, I continue talking about various types of business models existing in the world with a practical focus on startups.
This bonus lecture is dedicated to developing a system perspective when you, as entrepreneurs and managers, face a business dilemma. It is very important to not only focus on predictable outcomes of our decisions but also to see unwanted consequences too.
Marketplace platforms are the fastest growing business models among startups and entrepreneurs. Major examples are YouTube, Uber, Airbnb, Facebook but also newer mobile apps like Whale, Kickstarter and Gametime. So I decided to dedicate one full session to analyze the anatomy of platform marketplaces in the sharing economy with several examples and anecdotes.
In this lecture, I summarize what you have learned about business modelling design and provide some tips on implementation of business models in a startup.
Based on what you learned in this course, you should be able to analyse a small young firm business model. You can choose a peer-to-peer platform to analyze but feel free to choose any other startup you like.
In your short report (2000 words max excluding references) please address the following aspects:
- Business model elements of the business
- The value chain analysis
- The business strategy (if any)
- The products or service; innovation
- How do they create value for customers?
- How do they capture part of the value?
Send the report in 10 days after you finish the course to me and I give you a personal feedback on your analysis.
I am an entrepreneurship researcher and professor in France (NEOMA Business School) and the Netherlands (Tilburg University). I have more than five years of teaching experience in strategic management, managing fast growing companies and launching an innovative venture.
I know what the audience values most because I put myself in their shoes. I worked for a consulting company for more than three years and follow startup articles/news on Forbes, TechCrunch, Entrepreneur Mag.
My teaching method is a combination of core lessons (providing the concepts and frameworks) and insightful business cases. I believe this way can help my students to develop analytical skills as well as to learn about main course concepts.