Design Thinking
4.0 (3 ratings)
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Design Thinking

Apply proven techniques from the design thinking industry to your products
4.0 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
12 students enrolled
Last updated 8/2016
English
Price: $125
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 10 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Apply Design Thinking to a project.
  • Plan and conduct an effective user research interview.
  • Analyze interview data and come up with design ideas.
  • Iterate design ideas and pick the best solution.
View Curriculum
Requirements
  • There are no specific prerequisites. I will be helpful to have paper and pens/pencils, and you will need 1 package of post-it-notes.
Description

Over 10,000 people have taken our on-line video courses.

Thousands of companies use Design Thinking to innovate and implement new products and services. In this course you will learn everything you need to know about Design Thinking concepts and the Design Thinking process. At the beginning you will experience a quick Design Thinking exercise so you can get a feel for what Design Thinking is all about. As the course continues you will pick a case study to work on and take that case study through the process of Design Thinking. When you have completed the course you will know how to start and finish a Design Thinking project on your own.

This course is based on a semester-long course taught at the University of Wisconsin, Stevens Point by the same instructor, Dr. Susan Weinschenk.

About This Course: 

Unconditional 30 day money back guarantee 

All future upgrades and lectures are included for FREE 

You will learn:

  1. What Design Thinking is and why it is so popular
  2. Core concepts in Design Thinking
  3. The 5 steps in the Design Thinking process -- Empathize, Define, Ideate, Prototype, Test
  4. How to conduct Design Thinking type interviews and how these are different from other forms of user research
  5. How to analyze the results of your interviews
  6. How to define and reframe the problem before you start developing solutions
  7. How to ideate different solutions to the problem and how to choose the best idea
  8. How to effectively get feedback from your target audience on your ideas
  9. How to test multiple prototype solutions
  10. How Design Thinking is similar to, and different from, Lean and User Centered Design (UCD)

and much, much more! 

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want. All of our courses have quizzes, as well as exercises that you can send in for feedback from Dr. Susan Weinschenk. 

Who is the target audience?
  • Product designers, UX designers, Product managers
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Curriculum For This Course
7 Lectures
01:14:51
+
What Is Design Thinking
3 Lectures 27:03

A short introduction to what Design Thinking is.

Preview 01:21

In this first lesson we introduce Design Thinking  with a short, but very important exercise. 

Critical First Exercise
13:19

In this lesson you will learn the core concepts of Design Thinking and get an overview of the Design Thinking Process. There is an exercise sheet you can download and use for the included "Pick A Case Study" exercise. 

Preview 12:23

Try your hand at what you have learned with this quiz.

Quiz 1: Core Concept, And Process
5 questions
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Empathize and Collect Data
2 Lectures 22:20

This lesson starts the Design Thinking process and covers how to conduct interviews with your target audience. There is an exercise sheet you can download and use for the included exercise. 

Empathize and Interviews, Part 1
11:19

Try out what you have learned with this quiz.

Quiz 2: Planning Interviews
5 questions

This lesson completes the section on Empathizing and Interviewing. There is an exercise sheet you can download and use for the included exercise. 

Empathize and Interviews, Part 2
11:01

Try out what you have learned with this quiz.

Quiz 3: Conducting Interviews
5 questions

Try out what you have learned with this quiz.

Quiz 4: Analyzing Interviews
5 questions
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Define, Ideate, and Prototype
2 Lectures 25:28

This lesson covers the Define, Ideate, and Prototype portions of the Design Thinking process. There are three exercises in this section and there are downloadable exercise sheets for each one.

Define, Ideate, and Prototype
12:48

Try out what you have learned with this quiz.

Quiz 5: Define and Iterate
5 questions

In this lesson  you will learn how to test and iterate your design solution. We also discuss the similarities and differences among Design Thinking, Lean Startup, and User-Centered Design. There is an exercise and an exercise sheet you can download. In addition there is a resource hand-out has additional resources mentioned in the course, as well as Study Guide if you are planning on taking the UX Certificate Exam with a Strategy Concentration.

Testing and Iterating
12:40
About the Instructor
Susan Weinschenk, Ph.D.
4.4 Average rating
385 Reviews
11,011 Students
17 Courses
The Brain Lady

I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.

A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.

I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.

I am also an Adjunct Professor at the University of Wisconsin.

My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.

I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.

My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.

I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.