
Embark on a design thinking masterclass as a designer shares a life-changing journey of growth, creativity, and ongoing learning across photography, filmmaking, graphic design, user experience design, and service design.
Explore six areas of business impact in design thinking and learn to create new value for existing customers, attract new segments, and improve profitability.
Learn how to form a diverse executive team for design thinking workshops, define the design vision, establish business goals, map stakeholders, and develop a comprehensive business hypothesis.
Use the magazine cover tool to define a long-term vision 10–20 years ahead, guiding executives through images, brands, quotes, and nature associations to synthesize a single future-focused statement.
Synthesize the restaurant design vision by clustering customer and employee insights, brand references, and guiding themes into a single, actionable tagline and cohesive vision.
Break down archetype creation by refining stakeholders into numbered, diverse profiles with specific ages, ranges, locations, and needs to capture motivations and guide research through testable hypotheses.
Create an archetype for a teen stakeholder group aged 13–17 in a harbor city of 500,000, who study centrally, spend time outdoors, and stay socially connected while pursuing artistic inspiration.
Map restaurant business hypotheses through activities like social media promotions, online ordering, pricing strategies, loyalty programs, and guest experiences such as live music and comfy seating.
Recaps aligning the design vision with business goals, identifying key stakeholders, mapping activities to experiences, and shaping the design challenge for validation in the customer perspective phase.
Explore two core research methods—qualitative in-depth interviews and quantitative online questionnaires—learn simple, daily-use practices, insights extraction, and how to maximize response conversion.
Match research methods to the business hypothesis map, using in-depth interviews for the highest experienced peaks and online questionnaires to validate remaining parts, with five to seven participants per area.
Prioritize design challenges by mapping them to customer relevance and business goals, assessing impact, and selecting top-right opportunities, while discarding lower-value ideas.
We identify high-impact design challenges and generate ideas aligned with customer needs and business goals. We prioritize solutions by expected performance and effort, guiding design work and prototyping.
Adopt a prototyping mindset that prioritizes the target experience over the product, using low-fidelity, rapid prototypes to validate concepts with customers and emphasize value in context.
Assess each feature on the prototype assessment experience map after testing, list improvements and recommendations for every element, and prioritize changes by customer value to validate assumptions.
ALL NEW in 2021 | Design Thinking Masterclass Book - "Design [RE[ Thinking - reimagining innovation for the new normal" | Andy's design thinking book in PDF | this book has all the tools discussed in the course shown and you can look at the paragraphs in the book as you follow along with the course content presented by Andy. It's the best combination of theory and practice put together.
Additionally
4,5 hours of knowledge packed content in a vlog format for your engagement and convenience!
30 methods fully integrated in the design thinking process
94 resources for you to download including the entire E-Book on Design Thinking worth 30 USD
In this course you'll learn everything there is to know about design thinking. This is the only course on the market that not only shows the high-level process but also goes through each one of the steps in detail. In this design thinking course you'll get to work on an actual business case example - we'll be using design thinking to create the restaurant experience of your dreams. This will allow you to fully understand how the design thinking tools work - we will not only show you the tools but also real examples of the results so that you know exactly what kind of results you should be expecting from each method. You'll learn design thinking methods focused on business requirements analysis, customer research, problem definition and ideation as well as prototyping, testing and the impact delivery. All in all 29 methods fully integrated together into one design thinking process will be presented to you - after you've finished this design thinking course you'll become a design thinking legend.
In this design thinking course you will learn:
how to tackle any design challenge that has been presented to you
how to not only do the customer research to fully understand the perspective of your customers but also how to synthesise and use the results
29 methods that are fully integrated creating this unique design thinking process
how the entire design thinking process works so that you can use any methods you might already know or even create you own exciting methods
how to prepare your or your client's business for the deliver of the experience that has been designed - no other course covers these aspects
The course is taught by Andy Woynarowski - a charismatic leader disrupting the landscape of design in Europe. Andy is a determinist and an artist as well as design thinking and experience design expert - he combines the worlds of arts and processes, making it easy to understand how the design thinking process works. Everything is explained using a cause and effect methodology - every design thinking process step creates value for the next step. If you ever felt like wasting time, resources and money on a full day workshop as it didn't lead to anything meaningful and lacked purpose - this design thinking course will cover this exact aspect with diligence and focus. The presented design thinking process is the only one that covers all aspects starting with Design Vision and finishing on the Impact Delivery where the vision is being transformed into reality. If you're fed up with lack of design impact or think that it's just about glueing post-it notes to the wall - this design thinking course is the first one that changes this approach.
Andy worked for Deloitte Digital as Head of Service Design capability in Central Europe and currently is the CEO of 99grit - a creative agency combining Experience Design (UX Design and Service Design), Digital Strategy, Design Thinking and Concept Art into one powerful package making a tangible design impact in Europe. He has worked as part of Research and Development Teams, Software Houses employing north of 500 Developers where he's built the entire Experience Design Team and the design thinking approach from scratch and led the team that delivered the entire creative part of a Digital Transformation project for 25 000 000 EUR.