Intro to Design Thinking: Innovation Strategy for Business

Innovation toolkit based on design thinking principals and real-world cases to bring out the creative genius in you!
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Instructed by Jeannie Chan Business / Strategy
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  • Lectures 32
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2015 English

Course Description

Design thinking may be a relatively new concept, but it has actually been around for a very long time. Everything around you has been designed. The chair you're sitting on. The device you're looking at. The grocery store around the corner, the car that's parked out front, everything has been designed. Everything has been designed in an attempt to delight you. Often, that translates to higher pricing power and higher profits.

You do want higher profits, right?

If so, you need to check out this course. This course teaches you how to think like a designer, and how to design an experience that will delight your consumers.

This course is not intended for designers. They already know how to think like a designer - they're making a career out of it. This course is designed for business people. This course doesn't start at the design process - this course has a strong emphasis on what happens before you start designing. As business people, we know that we do not have the luxury to have someone else tell us what needs designing, what needs to be re-imagined. We have to come up with the business problem all on our own! This course aims to help you do exactly that.

This course also is not intended to replace designers. While this course will teach you the design process, there are professionals out there who specialize in design. No man is an island. Adding talent to your team is always a good idea (budget permitting).

What this course will do is to get your creative juices flowing! Besides teaching you the process, this course is also filled with real-world case studies to serve as inspirations and examples. And perhaps you'll discover that you're not just a business person, but there is an inner-designer within you! And you may find a whole new market that creates new opportunities for your business. Or you may come up with the next can't-do-without product that would significantly add to your bottom line.

Are you up for the challenge? Are you ready to bring out the creative genius in you?

What are the requirements?

  • Just an open mind!
  • And a desire to build an innovative business!

What am I going to get from this course?

  • Understand the design thinking process and how to apply it for businesses
  • Learn how to think like a designer and design new experiences or products for your consumers
  • See how you may be able to tackle a business problem differently and find new business opportunities
  • Lifetime access to course materials
  • 30 day money back guarantee - completely risk-free!

Who is the target audience?

  • Business People looking for inspirations to look aty our business in a new light and to see new opportunities
  • Product People looking for the new business / product ideas
  • Marketing People looking for new ways to position their products
  • NOT for Designers (Product Designers, UX Designers, etc.) - why would you need a course to teach you how to think like a designer if you are already one?

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Nice to meet you!
Section 1: What is Design Thinking?
Course introduction
What is design thinking?
Case study - what is the problem?
Section 2: Getting Started with the Design Thinking Process
Design thinking process
Understand the problem
What is the bigger picture?
Alternative considerations and case study
Gathering Insights
Ethnographic research and observation framework
Section 3: Design Thinking Tool: Developing a Persona
Why develop personas?
Branding Basics: Target Consumer
What are Personas?
Framework for Persona development
Persona example
More persona examples
5 pages
Persona resources
1 page
Section 4: Using Design Thinking to Find a Solution
Case Study: Denmark Food Service
Defining a point of view
Prototyping and testing
Prototype & Test Example: Nordstorm
Why prototype?
Final execution
Case Study: Denmark Food Service Conclusion
Class wrap up
Office Hours
Section 5: BONUS SECTION: Branding Basics: Target Consumer
Section Introduction

This bonus lecture is an excerpt from the class Branding Basics: Build a brand strategy in 3 easy steps!. This lecture goes in more details on how to define your target consumer, offering a foundation for building your buyer persona.

BONUS EXERCISE: Creating a Target Consumer Mood Board
Section 6: BONUS SECTION: Mapping the Consumer Decision Journey
Section Introduction

This bonus section is excerpt from the Udemy course Marketing Strategy: Why are they not buying your product?. In that course, a framework was introduced to understand the buyer's purchase decision criteria and the path-to-purchase. Such framework can be very helpful in uncovering and synzethising insights.

BONUS LECTURE: Consumer Decision Journey Examples

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Instructor Biography

Jeannie Chan, Brand Manager / Strategy Consultant

I'm Jeannie Chan, a branding and marketing specialist based in New York City. I work full-time marketing million-dollar brands, and do pro-bono consulting and marketing for non-profit organizations. I have been a marketer for over a decade, with experience in a variety of industries. I have worked in categories ranging from pet food to electronics. My expertise and knowledge are based on my experience working with / for entrepreneurs, non-profit organizations, and Fortune 500 companies. Along the way, I picked up quite a few tricks of the trade. Now, I hope to share them with you here on Udemy.

I got my MBA concentrating in Brand Management from Washington University in St. Louis. During the day, I'm a Senior Brand Manager for a Global Fortune 500 company. In my free time, I eat my way around New York City.

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