Design Thinking: Product Development, Strategy & Innovation
4.4 (4 ratings)
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Design Thinking: Product Development, Strategy & Innovation

The proven method that leaders use to build a business culture that continuously develops new products and services.
4.4 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
70 students enrolled
Created by Robb Montgomery
Last updated 11/2016
English
Current price: $10 Original price: $45 Discount: 78% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 Article
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Run productive brainstorming sessions
  • Build a roadmap and paper prototype that can be tested with users
  • Understand innovation processes like design sprints and design-thinking planning
  • Transform concepts into action plans and business models ready for the Lean Canvas
  • Plan solutions that provide for a great user experience from the start
  • Build the perfect pitch deck to get your project green-lighted
View Curriculum
Requirements
  • No previous experience or drawing skill is required
  • You will need a white board, post-it notes, pencils, and markers.
  • Worksheets will be provided for you to print
  • Are you interested in building a startup? That process begins here.
  • Use this method to develop and test new business concepts with validated feedback
Description

This course will help you to rapidly develop new products, pitches and roadmaps and build an innovation culture in your business and leadership team.

Innovation transforms the way people develop products, services, processes—and even strategy.

For the companies disrupting the market today, design is no longer just a “stage” in the business process — it is the language of business.

If you want to help jolt your company out of hibernation, the people and teams around you will need to adopt habits of vulnerability, empathy, and curiosity.

What clients say:

"Montgomery's Design Thinking workshop gave us immediate and tangible results, projects and ideas we have decided to implement into our products!
Robb managed to unlock the creative and innovative potential of our staff - it was impressive.

Not only did we have impact through proposals created during his three-day visit, but we also saw an impact on the motivation and loyalty of our employees.

Enabling our team for this kind of "work play" meant enabling a competitive edge for our company and acquiring a new kind of necessary literacy.
This is why, in the end, we decided to provide all of Robb's online courses to all of our employees - as a mandatory educational program."
Boris Trupčević
General Manager for Croatia
Styria Media International GbmH


In this course you will learn the methods that transform managers into those rare leaders who can inspire innovation in their organizations. 

A Design-Led company builds innovation culture from within. 

Do you want to work in a company culture that invests in and rallies behind principles like design thinking? 

Then action is required. Planning, researching, and talking all matter.

There’s no company you can purchase or person you can hire that will transform your company into an innovative juggernaut overnight.  Design is a process and design methods like the ones taught in this course give you the formula that you can customize, experiment with, and learn from.

It’s time to stop talking and get busy making.

Enroll today.  

The method Robb uses for this immersive course is one he has developed over the last 10 years. It employs the best practices from GV Design Sprints, Maestro planning and the Stanford D-School model.

Guiding the teams through specific problem solving exercises are a key focus as Robb uses “How Might We” approaches to generate actionable ideas to guide teams to rapidly prototype solutions that will deliver a great customer journey with their solution. 

These are the same techniques that successful startups use. 

They invite the development of disruptive business models and radical insights that can drive new business.

You will learn to:

  • Identify a challenge or opportunity in your marketplace
  • Define the customer who will benefit from your solution
  • Run a productive brainstorming sessions
  • Build a roadmap and action plan with a cross-functional team
  • Plan for a great user experience from the start 
  • Rapidly draft and refine solutions that solve problems for users 
  • Validate your prototype solution
  • Build the perfect pitch deck to get your project green-lighted

What are you waiting for?  

Design thinking can empower your business.

What are the requirements?

  • No previous experience, drawing skill or advanced technology is required.
  • You will need a white board, post-it notes, pencils, and markers.
  • Worksheets will be provided for you to print

Are you interested in building a startup? That process begins here.
Use this method to develop and test new business concepts with validated feedback

What am I going to get from this course?

  • Run productive brainstorming sessions
  • Build a roadmap and paper prototype that can be tested with users
  • Understand innovation processes like design sprints and design-thinking planning
  • Transform concepts into action plans and business models ready for the Lean Canvas
  • Plan solutions that provide for a great user experience from the start
  • Build the perfect pitch deck to get your project green-lighted

What is the target audience?

  • Problem solvers
  • Product managers
  • Technologists
  • Engineers
  • Entrepreneurs
  • Founders
  • UX designers
  • Project managers
  • Audience and insight analysts
  • Visual creatives
  • C-suite executives
  • Human Resources managers
  • Teachers
  • Sprint masters
  • Business students
  • Department managers
  • Business educators
  • Innovation leads
Who is the target audience?
  • Teachers
  • UX designers
  • Product managers
  • Project managers
  • Founders
  • Human Resources managers
  • Entrepreneurs
  • Engineers
  • Designers
  • Audience and insight analysts
  • Salespeople
  • Marketing managers
  • Account executives
  • Developers
  • Business educators
  • Innovation leads
  • Department managers
  • Business managers
  • C-suite executives
  • Sprint masters
  • Business students
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 25 Lectures Collapse All 25 Lectures 55:33
+
Innovation methods
4 Lectures 08:52

Meet your instructor, Robb Montgomery

Preview 00:47

Innovation is a process
02:28

The goals of the the GV Design Sprint, Stanford Method and other design methods.

Preview 03:40

The business purpose
01:57
+
The Design Method
4 Lectures 13:40
Checking in
00:49


At a glance - The Design Method steps
05:59


Check for understanding
1 question
+
Write
3 Lectures 06:26
Write
02:49


Exercise: Write
01:14
+
Rewrite
3 Lectures 04:42
The Re-write meeting
01:44

Ranking the statements
02:34

Exercise: Rewrite
00:24
+
Ask
3 Lectures 06:07

Develop a user persona

Ask
03:02

Tips for guiding the team at this critical stage
02:01

Exercise: Ask
01:04
+
Answer
2 Lectures 04:06
Answer
02:27

Exercise: Answer
01:39
+
Draw
2 Lectures 03:02

Sketch out solutions

Draw
02:08

Exercise: Draw
00:54
+
Re-Draw
2 Lectures 05:01
Re-Draw
02:03

Exercise: Re-Draw
02:58
+
Pitch
1 Lecture 03:26
Pitch
03:26
+
Wrapping up
1 Lecture 00:12
FINAL LECTURE: Design Thinking Workshop offer
00:12
About the Instructor
Robb Montgomery
4.4 Average rating
390 Reviews
9,533 Students
14 Courses
Best-selling instructor on Udemy for Smartphone filming.

Robb Montgomery (@VideoJournalist) is a best-selling author who has taught more than 20,000 people the art of iPhone filmmaking. You can make great-looking video stories with small cameras and smartphones and these courses show you how. (Of course Android apps are shown too!)

He designs these video courses for amateurs and professionals and has crafts modular learning packs that allow you to start anywhere and then dip into advanced concepts without feeling overwhelmed.

His workshops and courses are used by reporters at CNN, The New York Times, Reuters, BBC, TVN, MTV3, RTÉ Ireland TV, and other large public broadcasters like VRT in Belgium and Mediacorp in Singapore. 

Professionals seek him out in Berlin to get personalized training sessions. But you don't have to book a trip or pay his day rate for coaching to get started on the path.

These Smart Film School video courses are required for every student at the EFJ journalism school in France. FH Journalism School in Austria, The University of Notre Dame and the Danish School of Journalism issue his e-learning video courses to all students. 

Styria Media in Europe has an enterprise-wide license that allows every employee full access to all of Montgomery's video training courses.

Why? Montgomery is a global expert in video storytelling and innovation strategy and is based in Berlin, Germany. He is the author of "A Field Guide for Mobile Journalism,”  and a new book on video storytelling to be published by Taylor & Francis (London and New York).

As a bona-fide video journalism pioneer, he works with journalists worldwide to develop mobile video projects and as a design-thinking expert, he leads internal teams at media companies to rapidly develop actionable prototypes and new products.

For Media Development projects in Egypt and Georgia, Montgomery developed the world's first mobile journalism school and has trained thousands of journalists in video storytelling, social media, and design thinking processes.

He produces diploma courses on mobile journalism at universities in Europe.

Montgomery was elected as a "Storyteller in Residence" for the Ashoka Foundation in 2015. 

In 2014 he launched the Smart Film School — an e-learning platform with course packs of video tutorials that teach social video, mobile journalism and documentary filmmaking. 

Montgomery previously served as an editorial art director for the Chicago Tribune, Page One editor for the Chicago-Sun-Times, and has redesigned several major newspapers including the Chicago Sun Times and the San Francisco Examiner.

His work with the investigative journalism team at the Sun-Times won him recognition at the Peter Lisagor awards and he has been awarded top honors in Society of News Design competitions since 1992.