Design Thinking Strategy for Business Innovation

Rapidly develop roadmaps & prototypes for new products, services and business strategies.
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Instructed by Robb Montgomery Business / Strategy
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  • Lectures 25
  • Length 1 hour
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2016 English

Course Description

The Design Method™ is used by storytellers, CEOs and startups to

  • Identify a challenge or opportunity in your marketplace
  • Define the customer who will benefit from your solution
  • Run a productive brainstorming sessions
  • Build a roadmap and action plan with a cross-functional team
  • Plan for a great user experience from the start 
  • Rapidly draft and refine solutions that solve problems for users 
  • Validate your prototype solution
  • Build the perfect pitch deck to get your project green-lighted

What are you waiting for? This method is much faster than running a five-day Google Ventures Design Sprint.

Design thinking can empower your business.

In this course, Robb Montgomery shows you how to lead a team through a six-step process to develop a validated solution that will either solve a problem or seize an opportunity.

Design thinking is a process that uses a human-centered approach to guide teams to quickly produce actionable ideas that have clear goals.

Comments from participants of a Robb's Innovation workshops conducted for Poynter.

  • "Why don't we do this more often? This is a great way to solve problems."
  • "I like the team-based approach to problem solving."
  • "I like that we can take the ownership of establishing a new direction."
  • "Inspiring to have the time focus on these issues and this method will help me in other projects."

And from their boss (who also participated . . .)

"I am happy to see the team dedicated time and energy and their skills to help reinvent our portal. I didn't expect this method to be so productive.” 

What are the requirements?

  • You will need a white board, post-it notes, pencils, and markers.
  • Worksheets will be provided for you to print
  • Are you interested in building a startup? That process begins here.
  • Use this method to develop and test new business concepts with validated feedback

What am I going to get from this course?

  • Run productive brainstorming sessions
  • Build a roadmap and paper prototype that can be tested with users
  • Understand innovation processes like design sprints and design-thinking planning
  • Transform concepts into action plans and business models ready for the Lean Canvas
  • Plan solutions that provide for a great user experience from the start
  • Build the perfect pitch deck to get your project green-lighted

What is the target audience?

  • Business managers
  • C-suite executives
  • Human Resources managers
  • Teachers
  • Sprint masters
  • Business students
  • Department managers
  • Business educators
  • Innovation leads

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Innovation methods

Meet your instructor, Robb Montgomery

Innovation is a process

The goals of the the GV Design Sprint, Stanford Method and other design methods.

The business purpose
Section 2: The Design Method
Checking in
What is the design method and who is using it?
At a glance - The Design Method steps
The team and the problem to solve
Check for understanding
1 question
Section 3: Write
Fast Idea Generator
Exercise: Write
Section 4: Rewrite
The Re-write meeting
Ranking the statements
Exercise: Rewrite
Section 5: Ask

Develop a user persona

Tips for guiding the team at this critical stage
Exercise: Ask
Section 6: Answer
Exercise: Answer
Section 7: Draw

Sketch out solutions

Exercise: Draw
Section 8: Re-Draw
Exercise: Re-Draw
Section 9: Pitch
Section 10: Wrapping up
FINAL LECTURE: Design Thinking Workshop offer

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Instructor Biography

Robb Montgomery, Video and innovation strategy

Robb Montgomery has taught more than 10,000 people, just like yourself, how to make great-looking video stories with small cameras and smartphones.

His workshops and courses are used by reporters at CNN, The New York Times, Reuters, BBC, RTÉ Ireland TV, and many public broadcasters like VRT in Belgium and Mediacorp in Singapore. 

His Smart Film School video courses are required for every student at the EFJ journalism school in France. FH Journalism School, Notre Dame and the Danish School of Journalism also the education discount to issue his video courses to all students. Styria Media in Europe has an Enterprise-wide license that allows every employee full access to all of Montgomery's video training courses.

Why? Montgomery is a global expert in video storytelling and innovation strategy and is based in Berlin, Germany. He is the author of "A Field Guide for Mobile Journalism,”  and a new book on video storytelling to be published by Taylor & Francis (London and New York).

As a WAN-IFRA consultant, he works with journalists worldwide to develop mobile video projects and as a design-thinking expert, he leads internal teams at media companies to rapidly develop actionable prototypes and new products.

For Media Development projects in Egypt and Georgia, Montgomery developed the world's first mobile journalism school and has trained thousands of journalists in video storytelling, social media, and design thinking processes.

He produces diploma courses on mobile journalism at universities in Europe.

Montgomery was elected as a "Storyteller in Residence" for the Ashoka Foundation in 2015. 

In 2014 he launched the Smart Film School — an e-learning platform with course packs of video tutorials that teach social video, mobile journalism and documentary filmmaking. 

Montgomery previously served as an editorial art director for the Chicago Tribune, Page One editor for the Chicago-Sun-Times, and has redesigned several major newspapers including the Chicago Sun Times and the San Francisco Examiner.

His work with the investigative journalism team at the Sun-Times won him recognition at the Peter Lisagor awards and he has been awarded top honors in Society of News Design competitions since 1992.

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