Innovation transforms the way people develop products, services, processes—and even strategy.
For the companies disrupting the market today, design is no longer just a “stage” in the business process — it is the language of business.
If you want to help jolt your company out of hibernation, the people and teams around you will need to adopt habits of vulnerability, empathy, and curiosity.
In this course you will learn the methods that transform managers into those rare leaders who can inspire innovation in their organizations.
A Design-Led company builds innovation culture from within.
Do you want to work in a company culture that invests in and rallies behind principles like design thinking?
Then action is required. Planning, researching, and talking all matter.
There’s no company you can purchase or person you can hire that will transform your company into an innovative juggernaut overnight. Design is a process and design methods like the ones taught in this course give you the formula that you can customize, experiment with, and learn from.
It’s time to stop talking and get busy making.
The method Robb uses for this immersive course is one he has developed over the last 10 years. It employs the best practices from GV Design Sprints, Maestro planning and the Stanford D-School model.
Guiding the teams through specific problem solving exercises are a key focus as Robb uses “How Might We” approaches to generate actionable ideas to guide teams to rapidly prototype solutions that will deliver a great customer journey with their solution.
These are the same techniques that successful startups use.
They invite the development of disruptive business models and radical insights that can drive new business.
You will learn to:
What are you waiting for?
Design thinking can empower your business.
What are the requirements?
Are you interested in building a startup? That process begins here.
Use this method to develop and test new business concepts with validated feedback
What am I going to get from this course?
What is the target audience?
Develop a user persona
Sketch out solutions
Robb Montgomery (@VideoJournalist) has taught more than 20,000 people, just like yourself, how to make great-looking video stories with small cameras and smartphones.
His workshops and courses are used by reporters at CNN, The New York Times, Reuters, BBC, RTÉ Ireland TV, and many public broadcasters like VRT in Belgium and Mediacorp in Singapore. Professionals seek him out in Berlin to get personalized training sessions. But you don't have to book a trip or pay his day rate for coaching to get started.
His Smart Film School video courses are required for every student at the EFJ journalism school in France. FH Journalism School in Austria, The University of Notre Dame and the Danish School of Journalism issue his e-learning video courses to all students.
Styria Media in Europe has an enterprise-wide license that allows every employee full access to all of Montgomery's video training courses.
Why? Montgomery is a global expert in video storytelling and innovation strategy and is based in Berlin, Germany. He is the author of "A Field Guide for Mobile Journalism,” and a new book on video storytelling to be published by Taylor & Francis (London and New York).
As a bona-fide video journalism pioneer, he works with journalists worldwide to develop mobile video projects and as a design-thinking expert, he leads internal teams at media companies to rapidly develop actionable prototypes and new products.
For Media Development projects in Egypt and Georgia, Montgomery developed the world's first mobile journalism school and has trained thousands of journalists in video storytelling, social media, and design thinking processes.
He produces diploma courses on mobile journalism at universities in Europe.
Montgomery was elected as a "Storyteller in Residence" for the Ashoka Foundation in 2015.
In 2014 he launched the Smart Film School — an e-learning platform with course packs of video tutorials that teach social video, mobile journalism and documentary filmmaking.
Montgomery previously served as an editorial art director for the Chicago Tribune, Page One editor for the Chicago-Sun-Times, and has redesigned several major newspapers including the Chicago Sun Times and the San Francisco Examiner.
His work with the investigative journalism team at the Sun-Times won him recognition at the Peter Lisagor awards and he has been awarded top honors in Society of News Design competitions since 1992.