Design Thinking: Innovation Methods for Business Results
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Design Thinking: Innovation Methods for Business Results

Build an innovation business culture that rapidly develops new strategies, products and services. Measurable outcomes.
4.0 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
106 students enrolled
Created by Robb Montgomery
Last updated 8/2017
English
Current price: $10 Original price: $195 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 4 Articles
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Run productive brainstorming sessions
  • Build a roadmap and paper prototype that can be tested with users
  • Understand innovation processes like design sprints and design-thinking planning
  • Transform concepts into action plans and business models ready for the Lean Canvas
  • Plan solutions that provide for a great user experience from the start
  • Build the perfect pitch deck to get your project green-lighted
View Curriculum
Requirements
  • No previous experience or drawing skill is required
  • You will need a white board, post-it notes, pencils, and markers.
  • Worksheets will be provided for you to print
  • Are you interested in building a startup? That process begins here.
  • Use this method to develop and test new business concepts with validated feedback
Description

"The fastest way to create excellent results I have ever seen!"
— Dubravko Roksandić

This course will teach you the method to rapidly develop new products, pitches and roadmaps and build an innovation culture in your business and leadership team.

The course includes:

  • An entire section of business case studies
  • A examination of 10 types types of innovation
  • A comparison of three popular design methods for business innovation

The course then leads you step-by-step through the process of identifying a new opportunity and building a team to craft a new solution for your customers.

Modern worksheets, canvases and idea generators are built-into the lessons.

This course is taught by a best-selling instructor with 30 years of professional innovation experience.

Innovation transforms the way people develop products, services, processes—and even strategy.

For the companies disrupting the market today, design is no longer just a “stage” in the business process — it is the language of business.

If you want to help jolt your company out of hibernation, the people and teams around you will need to adopt habits of vulnerability, empathy, and curiosity.

What clients say:

"Montgomery's Design Thinking workshop gave us immediate and tangible results, projects and ideas we have decided to implement into our products!
Robb managed to unlock the creative and innovative potential of our staff - it was impressive.

Not only did we have impact through proposals created during his three-day visit, but we also saw an impact on the motivation and loyalty of our employees.

Enabling our team for this kind of "work play" meant enabling a competitive edge for our company and acquiring a new kind of necessary literacy.
This is why, in the end, we decided to provide all of Robb's online courses to all of our employees - as a mandatory educational program."
Boris Trupčević
General Manager for Croatia
Styria Media International GbmH


In this course you will learn the methods that transform managers into those rare leaders who can inspire innovation in their organizations. 

A Design-Led company builds innovation culture from within. 

Do you want to work in a company culture that invests in and rallies behind principles like design thinking? 

Then action is required. Planning, researching, and talking all matter.

There’s no company you can purchase or person you can hire that will transform your company into an innovative juggernaut overnight.  Design is a process and design methods like the ones taught in this course give you the formula that you can customize, experiment with, and learn from.

It’s time to stop talking and get busy making.

Enroll today.  

The method Robb uses for this immersive course is one he has developed over the last 10 years. It employs the best practices from GV Design Sprints, Maestro planning and the Stanford D-School model.

Guiding the teams through specific problem solving exercises are a key focus as Robb uses “How Might We” approaches to generate actionable ideas to guide teams to rapidly prototype solutions that will deliver a great customer journey with their solution. 

These are the same techniques that successful startups use. 

They invite the development of disruptive business models and radical insights that can drive new business.

You will learn to:

  • Identify a challenge or opportunity in your marketplace
  • Define the customer who will benefit from your solution
  • Run a productive brainstorming sessions
  • Build a roadmap and action plan with a cross-functional team
  • Plan for a great user experience from the start 
  • Rapidly draft and refine solutions that solve problems for users 
  • Validate your prototype solution
  • Build the perfect pitch deck to get your project green-lighted

What are you waiting for?  

Design thinking can empower your business.

What are the requirements?

  • No previous experience, drawing skill or advanced technology is required.
  • You will need a white board, post-it notes, pencils, and markers.
  • Worksheets will be provided for you to print

Are you interested in building a startup? That process begins here.
Use this method to develop and test new business concepts with validated feedback

What am I going to get from this course?

  • Run productive brainstorming sessions
  • Build a roadmap and paper prototype that can be tested with users
  • Understand innovation processes like design sprints and design-thinking planning
  • Transform concepts into action plans and business models ready for the Lean Canvas
  • Plan solutions that provide for a great user experience from the start
  • Build the perfect pitch deck to get your project green-lighted

What is the target audience?

  • Problem solvers
  • Product managers
  • Technologists
  • Engineers
  • Entrepreneurs
  • Founders
  • UX designers
  • Project managers
  • Audience and insight analysts
  • Visual creatives
  • C-suite executives
  • Human Resources managers
  • Teachers
  • Sprint masters
  • Business students
  • Department managers
  • Business educators
  • Innovation leads
Who is the target audience?
  • Teachers
  • UX designers
  • Product managers
  • Project managers
  • Founders
  • Human Resources managers
  • Entrepreneurs
  • Engineers
  • Designers
  • Audience and insight analysts
  • Salespeople
  • Marketing managers
  • Account executives
  • Developers
  • Business educators
  • Innovation leads
  • Department managers
  • Business managers
  • C-suite executives
  • Sprint masters
  • Business students
Students Who Viewed This Course Also Viewed
Curriculum For This Course
45 Lectures
01:57:29
+
Getting started
4 Lectures 17:32

The Design Method will help you solve tough problems, develop new products, imagine new strategies and provide new services in meaningful ways

Preview 00:59

A study of how design methods supported a major redesign project for a media brand in Africa. 

Design thinking is not graphic design
06:36

A little background about Robb and the journey of innovation he has been on his entire career.

Preview 02:38

A tour of 10 ways to drive innovation in your business.

10 types of Innovation
07:19
+
Innovation methods
7 Lectures 10:57
Checking in
00:49

Innovation is an engine for problem-solving.

Innovation is a process
01:45

Compare three popular methods to learn what they have in common and how they differ.

Compare three popular methods
02:31

A popular  business model worksheet that can be used with design methods.

The Lean Canvas
01:06

The business purpose
02:04

Building a customer persona is a key to guiding the team.

Preview 01:27

Assemble a cross-functional team and lead them with an outside Sprint master to get the best results.

Build your team
01:15
+
Case studies
5 Lectures 24:00

STRATEGY: Develop more loyal users.

24 Sata
05:37

WORKSPACE: Design a multi-purpose room around the mobile lifestyle.  

MEC
05:45

PRODUCT: Develop a roadmap, production plan and staffing for a new online course.

MMA
02:43

VIDEO: Develop pilot episodes of social video stories for a Parisian magazine.

EFJ
03:50

The Austria Press Agency had a problem.

Their new video platform was not taking off as expected so they invited WAN-IFRA innovation and video consultant, Robb Montgomery, in to work with them.

Using the Design Method he lead four teams to examine the issues and develop solutions that could be quickly built, tested and validated. 

Here is what Montgomery's Design Method looks like up close.

Preview 06:05
+
The Design Method
3 Lectures 12:51
What is the design method and who is using it?
03:00

At a glance - The Design Method steps
05:59

The team and the problem to solve
03:52

Check for understanding
1 question
+
Write
3 Lectures 06:26
Write
02:49


Exercise: Write
01:14
+
Rewrite
3 Lectures 04:42
The Re-write meeting
01:44

Ranking the statements
02:34

Exercise: Rewrite
00:24
+
Ask
4 Lectures 07:52

Develop a user persona

Ask
03:02

How to interview customers and users to get valuable insights.

Interviewing users
01:45

Tips for guiding the team at this critical stage

Ask the right questions
02:01

Exercise: Ask
01:04
+
Answer
2 Lectures 04:06
Answer
02:27

Exercise: Answer
01:39
+
Draw
3 Lectures 03:11

Sketch out solutions

Draw
02:08

Complete this challenge or opportunity statement at this stage. It will help your team to visualize the elements that you still need to explore.

Worksheet: Focus on your solutions
00:09

Exercise: Draw
00:54
+
Re-Draw
2 Lectures 05:01
Re-Draw
02:03

Exercise: Re-Draw
02:58
3 More Sections
About the Instructor
Robb Montgomery
4.1 Average rating
463 Reviews
10,017 Students
15 Courses
Best-selling Instructor, journalism professor & Entreprenuer

Robb Montgomery is a journalism professor with international expertise.
       His clients include:

BroadcastersCNN, Reuters, Channel News Asia, VRT, MTV3, MediaCorp, and 24SATA. 
Organizations: British Cycling, Irish Broadcasting Authority, IREX, WAN-IFRA, and the Institute of Physics.
Educators: University of London (SOAS), Stockholm University, Danish School of Journalism, FH Wien (Vienna), EFJ (Paris), Michigan State University, and the University of Notre Dame. 


Montgomery is a Best-eller author and worked as an editor in the newsrooms of the Chicago Tribune and Chicago Sun-Times for 15 years before founding his media advisory business in 2005.

In 2014 he launched the Smart Film School — an e-learning platform with certificate course packs for mobile journalism and smartphone filmmaking.

Montgomery produces workshops worldwide on design thinking and mobile journalism. Mid-career professionals seeking professional development certification in these new skills frequently study with him in Berlin.

Since 2005, Montgomery has trained more than 10,000 storytellers in mobile journalism and design thinking.

He is the author of Smartphone Filmmaking (Routledge Press – 1Q 2018) and  "A Field Guide for Mobile Journalism.”  (ISBN 978-0-9903502-0-0. 2015, Visual Editors.)

CREDENTIALS

In 2012, Montgomery developed the smartphone reporting training, technology and workflows used by hundreds of Radio Free Europe and Radio Liberty broadcast reporters and correspondents.

• For IREX and USAID, Montgomery developed the world’s first mobile journalism lab for Radio Liberty and several journalism schools in Georgia.

• As a journalism educator, he authors and produces diploma courses on mobile journalism at FH Institute for Journalism & Media Management (Vienna) and the EFJ School of New Journalism (Paris).

• He was elected as a "Storyteller in Residence" for the Ashoka Foundation in 2015.

• Montgomery has redesigned several major newspapers including the Chicago Sun Times, Leadership and the San Francisco Examiner

• His work with the investigative journalism team at the Sun-Times won him recognition at the Peter Lisagor awards and he has been awarded top honors in Society of News Design competitions since 1992.

Current activities 

  • Authoring a textbook on smartphone filmmaking for the academic publisher, Taylor & Francis
  • Developing mobile journalism workshops and masters degree program
  • Leading prototyping workshops for new product development