Design Thinking

How to build innovation in your company
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38 students enrolled
Instructed by Robb Montgomery Business / Strategy
$195
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  • Lectures 25
  • Length 1 hour
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2016 English

Course Description

Innovation transforms the way people develop products, services, processes—and even strategy.

For the companies disrupting the market today, design is no longer just a “stage” in the business process — it is the language of business.

If you want to help jolt your company out of hibernation, the people and teams around you will need to adopt habits of vulnerability, empathy, and curiosity.

In this course you will learn the methods that transform managers into those rare leaders who can inspire innovation in their organizations. 

Design thinking is a creative process that yields a business result.

Do you want to work in a company culture that invests in and rallies behind principles like design thinking? 

Then action is required. Planning, researching, and talking all matter.

There’s no company you can purchase or person you can hire that will transform your company into an innovative juggernaut overnight.  Design is a process and design methods like the ones taught in this course give you the formula that you can customize, experiment with, and learn from.

It’s time to stop talking and get busy making.

Enroll today.  

The method Robb uses for this immersive course is one he has developed over the last 10 years. It employs the best practices from GV Design Sprints, Maestro planning and the Stanford D-School model.

Guiding the teams through specific problem solving exercises are a key focus as Robb uses “How Might We” approaches to generate actionable ideas to guide teams to rapidly prototype solutions that will deliver a great customer journey with their solution. 

These are the same techniques that successful startups use. 

They invite the development of disruptive business models and radical insights that can drive new business.

You will learn to:

  • Identify a challenge or opportunity in your marketplace
  • Define the customer who will benefit from your solution
  • Run a productive brainstorming sessions
  • Build a roadmap and action plan with a cross-functional team
  • Plan for a great user experience from the start 
  • Rapidly draft and refine solutions that solve problems for users 
  • Validate your prototype solution
  • Build the perfect pitch deck to get your project green-lighted

What are you waiting for?  

Design thinking can empower your business.

What are the requirements?

  • No previous experience, drawing skill or advanced technology is required.
  • You will need a white board, post-it notes, pencils, and markers.
  • Worksheets will be provided for you to print

Are you interested in building a startup? That process begins here.
Use this method to develop and test new business concepts with validated feedback

What am I going to get from this course?

  • Run productive brainstorming sessions
  • Build a roadmap and paper prototype that can be tested with users
  • Understand innovation processes like design sprints and design-thinking planning
  • Transform concepts into action plans and business models ready for the Lean Canvas
  • Plan solutions that provide for a great user experience from the start
  • Build the perfect pitch deck to get your project green-lighted

What is the target audience?

  • Problem solvers
  • Product managers
  • Technologists
  • Engineers
  • Entrepreneurs
  • Founders
  • UX designers
  • Project managers
  • Audience and insight analysts
  • Visual creatives
  • C-suite executives
  • Human Resources managers
  • Teachers
  • Sprint masters
  • Business students
  • Department managers
  • Business educators
  • Innovation leads

What are the requirements?

  • No previous experience or drawing skill is required
  • You will need a white board, post-it notes, pencils, and markers.
  • Worksheets will be provided for you to print
  • Are you interested in building a startup? That process begins here.
  • Use this method to develop and test new business concepts with validated feedback

What am I going to get from this course?

  • Run productive brainstorming sessions
  • Build a roadmap and paper prototype that can be tested with users
  • Understand innovation processes like design sprints and design-thinking planning
  • Transform concepts into action plans and business models ready for the Lean Canvas
  • Plan solutions that provide for a great user experience from the start
  • Build the perfect pitch deck to get your project green-lighted

Who is the target audience?

  • Teachers
  • UX designers
  • Product managers
  • Project managers
  • Founders
  • Human Resources managers
  • Entrepreneurs
  • Engineers
  • Designers
  • Audience and insight analysts
  • Salespeople
  • Marketing managers
  • Account executives
  • Developers
  • Business educators
  • Innovation leads
  • Department managers
  • Business managers
  • C-suite executives
  • Sprint masters
  • Business students

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Innovation methods
00:47

Meet your instructor, Robb Montgomery

Innovation is a process
02:28
03:40

The goals of the the GV Design Sprint, Stanford Method and other design methods.

The business purpose
01:57
Section 2: The Design Method
Checking in
00:49
What is the design method and who is using it?
Preview
03:00
At a glance - The Design Method steps
05:59
The team and the problem to solve
Preview
03:52
Check for understanding
1 question
Section 3: Write
Write
02:49
Fast Idea Generator
Preview
02:23
Exercise: Write
01:14
Section 4: Rewrite
The Re-write meeting
01:44
Ranking the statements
02:34
Exercise: Rewrite
00:24
Section 5: Ask
03:02

Develop a user persona

Tips for guiding the team at this critical stage
02:01
Exercise: Ask
01:04
Section 6: Answer
Answer
02:27
Exercise: Answer
01:39
Section 7: Draw
02:08

Sketch out solutions

Exercise: Draw
00:54
Section 8: Re-Draw
Re-Draw
02:03
Exercise: Re-Draw
02:58
Section 9: Pitch
Pitch
03:26
Section 10: Wrapping up
FINAL LECTURE: Design Thinking Workshop offer
00:12

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Instructor Biography

Robb Montgomery, Video journalism professor

Robb Montgomery has taught more than 10,000 people, just like yourself, how to make great-looking video stories with small cameras and smartphones.

His workshops and courses are used by reporters at CNN, The New York Times, Reuters, BBC, RTÉ Ireland TV, and many public broadcasters like VRT in Belgium and Mediacorp in Singapore. 

His Smart Film School video courses are required for every student at the EFJ journalism school in France. FH Journalism School, Notre Dame and the Danish School of Journalism also the education discount to issue his video courses to all students. Styria Media in Europe has an Enterprise-wide license that allows every employee full access to all of Montgomery's video training courses.

Why? Montgomery is a global expert in video storytelling and innovation strategy and is based in Berlin, Germany. He is the author of "A Field Guide for Mobile Journalism,”  and a new book on video storytelling to be published by Taylor & Francis (London and New York).

As a WAN-IFRA expert, he works with journalists worldwide to develop mobile video projects and as a design-thinking expert, he leads internal teams at media companies to rapidly develop actionable prototypes and new products.

For Media Development projects in Egypt and Georgia, Montgomery developed the world's first mobile journalism school and has trained thousands of journalists in video storytelling, social media, and design thinking processes.

He produces diploma courses on mobile journalism at universities in Europe.

Montgomery was elected as a "Storyteller in Residence" for the Ashoka Foundation in 2015. 

In 2014 he launched the Smart Film School — an e-learning platform with course packs of video tutorials that teach social video, mobile journalism and documentary filmmaking. 

Montgomery previously served as an editorial art director for the Chicago Tribune, Page One editor for the Chicago-Sun-Times, and has redesigned several major newspapers including the Chicago Sun Times and the San Francisco Examiner.

His work with the investigative journalism team at the Sun-Times won him recognition at the Peter Lisagor awards and he has been awarded top honors in Society of News Design competitions since 1992.

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