Media Training for Democratic Candidates: You Can Win

How Democratic candidates can speak effectively to the media and live audiences throughout their political campaign.

Created byBob Berkowitz

Last updated 1/2026

English

What you'll learn

Developing a campaign message
Communicating through the media
Speaking in sound bites
Building a stump speech
Responding to attacks

Course content

10 sections • 135 lectures • 5h 30m total length

Tell Voters How Their Lives Will Benefit If You Are Elected2:02
Please Introduce Yourself0:09
What every candidate should do and not do5:34
The Nature of Scorpions and Republicans6:37
Instant Answers to Your Democratic Candidate Questions0:26
You Must Make the Case Why an Incumbent Should Be Fired7:46
How to ask for campaign contributions3:13
Campaign communications dos and don'ts5:34
How to raise campaign funds quickly2:10
Make sure voters understand you1:07
Campaign communications homework assignment4:38

How to Give a Great, Not a Good Speech3:01
Developing a Stump Speech that Voters Love and You Won't Get Sick Of8:19
Brainstorm Every Topic and Message for Your Speech1:13
Exciting New Update to this Course1:28
I've listen to you tell me that you found it difficult to upload your homework videos to the Udemy Q and A Section. To make it easier for you to get quick feedback from me and your fellow students, I've created a Facebook page just for my Udemy students.

https://www.facebook.com/groups/559917031170397/?ref=group_browse_new

Please note that this page is just for posting homework and questions related to your course. There will be no promotion or selling of any kind by me or any students in this forum. And please note, that you are in no way required to join this page or post your videos to Facebook. You can simply use the Udemy Q and A section here if you prefer.

https://www.facebook.com/groups/559917031170397/?ref=group_browse_new
What is Your Water Cooler Message?1:53
How to start a speech2:45
You Must Communicate with the Head and the Heart0:52
Spell Out Benefits for Your Audience1:45
Don't Make Your Speech a Data Dump2:14
Writing a Speech2:10
How Many Points Should Your Presentation Cover?2:49
Magical Phrase for Every Speech1:23
How to Start a Speech with an Icebreaker1:08
Course Update! Live Instructor Office Hours are Now Available1:50
All of your course related questions will be answered live each day. Live Teacher office hours 1PM to 3PM Eastern time at https://www.youtube.com/user/MediaTraining
What to Do if You Don't Like Your Voice4:00
How to Speak with Confidence3:05
How to Give a Formal Speech2:19
How to Put Your Audience at Ease2:19
How to Close a Speech1:26
How to Pace a Speech1:47
How to Prepare a Speech0:44
Tell 'em what I'm gonna tell 'em, tell 'em2:07
Public Speaking Rules You Should Never Break1:58
How can I find out whether my presentation worked3:05
Should I Rehearse My Speech and for how long?1:54
How to Eliminate Nervousness for public speaking2:52
How Not to be like Rick Perry2:16
What to Do if You're Losing Your Audience1:17
How to Handle a Heckler1:30
How to Handle Questions from the Audience2:45
Should I read my speech so that I don't make any mistakes?1:40
How do I remember what to say in a presentation?1:20
How to Prepare and Use Notes in a Speech2:32
How to Stop Saying Um and Ah when You Speak2:59
Why You Should Never Memorize a Speech2:44
How to Make a Speech Powerful and Persuasive1:37
How to Speak in Front of a Big Crowd3:37
What if You are asked a question You Can't Answer?2:18
Should I warn my audience I will be boring?0:44
A Positive Attitude for Public Speaking2:22
If my allotted speaking time is cut, what should I eliminate?2:09
How to Move around while Making a Speech2:29
How to Make Eye Contact with Your Audience2:34
How to to Use a Teleprompter3:36
How to Give a Motivational Speech3:02
How to Sound Conversational in a Speech2:20
How to Recover from Making a Mistake in a Speech2:15
How to Make Prepared Remarks as Good as Your Q and A1:25
What to Do with Your Hands when Making a Speech Public Speaking2:36
Have a Public Speaking Improvement Plan1:46
How to Use a Lectern or Podium When Giving a Speech2:09
Practice Your Democratic Candidates Homework Using the TJ Walker AI Clone0:16
Quiz 1

Stories Are the Most Important Part of Great Speeches2:48
Message Drives Stories0:50
What is the setting for Your Story?1:12
What Characters and Conflicts are in Your Story?1:24
Your Speaking Stories Must Contain Dialogue0:38
Share Your Emotions When telling Your Stories1:48
Your Story Must have a Resolution0:38
Don't Tell Stories, Instead Re-Live Stories1:10
Story Fundamentals16:24
What are Your Speech Goals?11:38
Public Speaking Conclusion3:22

How to Look Your Best on TV Overview2:59
How to Apply Makeup for TV Interviews4:00
How to Sit for TV Interviews2:03
How to Smile for TV Interviews2:40
How to Move Your Head for Video Interviews2:05
How to Use Your Eyes During a TV Interview2:29
How to Move Your Body for TV Interviews1:44
How to Move Your Hands for TV Interviews2:33
How to Sit in Your Chair for TV Interviews1:12
How to Stand for TV Interviews1:07
How to Dress for TV Interviews2:51

How to Frame a Media Message2:08
A Media Message Answers all Basic Questions1:12
Media Messages Must be Interesting to Reporters1:36
Media Messages Must Resonate with Media Audience1:44
Your Media Message Needs to Benefit You1:22
Three is the Perfect Number of Media Messages1:42
Media Messages using a Venn Diagram1:51
Have a Positive Media Message1:06
Add Quantifiable Results to Your Media Message0:47
Ask and answer your own questions1:33
Rehearse Your Democratic Candidate Homework and Get Instant Feedback0:15
What Problem are you solving?1:02
Quiz 2

How to Answer Questions in a Media Interview1:47
Answer One Question at a Time1:55
Keep Your Eyes on Your Message Points1:39
Do Not Repeat Negative Words from a Reporter1:03
Tell Reporters 'I Don't Know'2:38
Always Be Moving toward Your Message Points0:56
Give Brief Answers to Tough Questions1:41
Aim for All Three Messages In Every Answer4:02
Re-Write the Reporter's Questions in Media Interviews3:30
Don't Add One more thing at the End of the Interview1:39
Don't try to Control the Interview1:29

Who is TJ Walker?2:52
Before We Start, Here is the #1 Tip to Improving Your Communication Skills0:59
$10,000 Guarantee This Course Will Make You a Better Communicator2:02
7 Steps For Getting the Most Out of this Course0:48
Your Questions Will Be Answered Here, In Video1:25
Update - You Should Get on the TikTok App Now5:03
How to Speak Like Barack Obama0:02
http://vimeo.com/3165914
Here Is How You Can Get your Certificate of Completion for this Course3:19
If You Prefer Learning by Reading1:09
Bonus Lecture1:08

Requirements

video recording cell phone, tablet or computer

Description

Imagine yourself speaking as effectively to voters as FDR, Kennedy or Clinton. You can learn the secrets of speaking with passion and substance, to live audiences and the media.

Learn to win votes every time you open your mouth.

This course is specifically for Democratic candidates running for public office in the United States. Candidates will earn how to develop a stump speech, hold press conferences, speak to live audiences and the media. Additionally, they will learn how to defend themselves from Republican attacks. The course will cover every aspect of developing messages, answering reporters' questions and speaking in sound bites. You will learn how to be a better candidate through this course. You will learn all the essential elements of media training, public speaking and presentation training.

Course updated on July 23, 2015

There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.

TJ Walker has more than 100,000 courses enrollments from more than 14,000 online students around the globe.

This Media Training course is ideal for anyone searching for more info on the following: journalism - media training - radio jockey - confidence on - camera - confidence - radio - camera - camera confidence - video - TJ Walker. Plus, this course will be a great addition to anyone trying to build out their knowledge in the following areas: journalism - videography - confidence.

Who this course is for:

Democratic candidates for public office
Democratic elected officals
Campaign managers
Press secretaries
Liberal political activists

Media Training for Democratic Candidates: You Can Win

What you'll learn

Explore related topics

Course content

Win Votes Every Time You Speak11 lectures • 39min

The Secret to Being a Charismatic Public Speaker52 lectures • 1hr 57min

Public Speaking - How to Tell Stories11 lectures • 42min

Speaking to the Media2 lectures • 12min

Media Training - How to Look Your Best on Camera11 lectures • 26min

Media Training - Messaging12 lectures • 16min

Media Training - How to Answer Questions11 lectures • 22min

Media Training - Sound Bites11 lectures • 13min

Conclusion4 lectures • 24min

Housekeeping Matters10 lectures • 19min

Requirements

Description

Who this course is for: