Defining a Digital Transformation Roadmap

Learn how to define and implement a phased digital transformation program to establish your company as a digital leader.
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Instructed by Mike Connor Business / Strategy
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  • Lectures 12
  • Length 1 hour
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2015 English

Course Description

This course will help you quickly establish a company wide understanding and framework for defining a successful digital transformation program.

Define a Phased Digital Transformation Program That Will Establish Your Company as a Digital Leader

  • Learn what successful digital transformation requires
  • Learn to avoid pitfalls that cause 70% of transformation efforts to fail and
  • Learn how to define a phased program that aligns your company for success
  • This course helps you understand, communicate and build the consensus required to implement a successful digital transformation program.

    It is designed to provide you the insight you need to help your company understand and support the development of an integrated and phased approach to digital transformation. It provides a framework that helps you continually build the competencies, capabilities and momentum required to establish and sustain your company as a digital leader.

    The course includes 12 lectures, discussion guides and work books that help you organize and execute quickly and effectively.

    This is Part Two of a Two-Part course titled “Kick Start Your Digital Strategy and Transformation Program".

    Part Two includes:

  • An Overview of Successful Digital Transformation
  • Phase One – Introduction
  • Phase Two - Team Development
  • Phase Three – Discovery
  • Phase Four - Vision and Strategy
  • Phase Five – Identification of key initiatives and priorities
  • Phase Six – Engagement with customers, employees, and partners
  • Phase Seven – Development of product, marketing and operational initiatives
  • Phase Eight - Transformation – Defining and implementing the programs required to establish the competencies of digital culture and leadership throughout your organization.
  • Part One titled “Building a Digital Business Strategy", provides an in-depth guide to developing an integrated digital business strategy. If you don't have experience or training in developing an integrated digital business strategy taking part one before taking this course is strongly recommended. Part One is available for purchase separately. Part One & Two may be purchased together for a discount under the title “Kick Start Your Digital Strategy and Transformation Program".

    These are all part of the “Competing for the Digital Future Leadership Program for Digital Strategy and Transformation". The program passes on lessons based on years of experience working within Silicon Valley for companies like Apple and Adobe as well as startups, helping them and their customers transform emerging technologies into business momentum

    The Competing for the Digital Future Leadership Program will save you and your company months of precious time by helping you organize and align the efforts required to set your company on a path to digital leadership and avoid the pitfalls that lead to digital disruption.

    This course will help you quickly establish a company wide vision and framework for developing and implementing a winning digital transformation program that establishes your company as a digital leader.

    What are the requirements?

    • Access to a browser and the internet.

    What am I going to get from this course?

    • Understand what digital business transformation is.
    • Define the phases and activities of a digital transformation effort
    • Build a common vision and plan for their transformation effort
    • Identify and proactively manage the program to avoid the common pitfalls that derail transformation efforts
    • Build consensus and support for a successful transformation program with key stakeholders

    What is the target audience?

    • This course is meant for senior managers and executives who are either leading or part of a team developing an integrated digital strategy and transformation program for their company.

    What you get with this course?

    Not for you? No problem.
    30 day money back guarantee.

    Forever yours.
    Lifetime access.

    Learn on the go.
    Desktop, iOS and Android.

    Get rewarded.
    Certificate of completion.

    Curriculum

    Section 1: Course Overview
    01:56

    Provides students with a framework for developing a successful digital transformation program

    Help them develop a shared vision for creating a successful digital transformation program

    As a result of the course, participants will be able to:

    • Align the organization for success
    • Understand, communicate, and support the core principals required to develop a successful digital transformation effort
    • Facilitate executive and departmental discussion
    • Conduct an assessment of the organization's current transformation plans
    • Develop and initial strategy, priorities, and roadmap for the transformation program
    Section 2: Digital Transformation Phases
    11:29

    Understand digital transformation goals and what is required to make it successful

    Team will be able to discuss

    • Digital transformation's goals

    • Keys to success

    • Digital transformation phases

    Transformation Program Introduction - Quiz
    2 questions
    06:32

    Understand the introduction phase and why it's so critical to success

    Team will be able to discuss

    • Goal of the introduction phase

    • Introduction phase audiences

    • Key to success

    Intro Phase - Quiz
    2 questions
    06:33

    Understand the team development phase and what it takes to make it successful

    Team will be able to discuss

    • Goal of the team development phase

    • Team leader qualifications

    • Requirements for success

    Team Development Phase - Quiz
    2 questions
    03:51

    Understand the Discovery Phase and what it takes to make it successful

    Team will be able to discuss

    • Goal of the Discovery Phase

    • Customer and ecosystem discovery

    • Internal SWOT analysis

    Discovery Phase - Quiz
    2 questions
    02:15

    Understand the Vision and Strategy Phase and what it takes to make it successful

    Team will be able to discuss

    • Goal of the Vision and Strategy Phase

    • What is required to make it successful

    Vision & Strategy Phase - Quiz
    2 questions
    03:20

    Understand the Identification Phase and what it takes to make it successful

    Team will be able to discuss

    • Goal of the Identification Phase

    • Assessing market opportunities

    • Requirements for success

    Identification Phase - Quiz
    2 questions
    06:10

    Understand the Engagement Phase and what it takes to make it successful

    Team will be able to discuss

    • Goal of the Engagement Phase

    • Who is involved

    • Primary deliverables

    Engagement Phase - Quiz
    2 questions
    07:35

    Understand the Development Phase and what it takes to make it successful

    Team will be able to discuss

    • Goal of the Development Phase

    • The focus of this phase

    • What are the primary outcomes

    Development Phase - Quiz
    2 questions
    06:54

    Understand the Transformation Phase and what it takes to make it successful

    Team will be able to discuss

    • Goal of the Transformation Phase

    • What is required to make it successful

    • Why this phase is one of the most critical

    Transformation Phase - Quiz
    2 questions
    Section 3: Summary
    06:06
    This section summarizes key points from the courses lessons
    Summary - Quiz
    4 questions
    Section 4: Resources and Thank You
    Resources and Thank You
    04:34

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    Instructor Biography

    Mike Connor, CEO, Silicon Valley Insurance Accelerator (SVIA)

    SVIA is the insurance industry's first open innovation outpost. As CEO, of SVIA and Chair of their Insurance Disrupted Conference series, Mike facilitates development of ongoing dialog of innovation that is defining a digital generation of the industry. SVIA provides executives insight and connections to emerging technology, companies, investors, and trends within silicon valley critical to the future of their organization and industry. Programs consist of industry specific conferences, studies, analysis, blogs, innovation tours, executive briefings and meetings, and leadership development programs.

    Author, Speaker, Consultant. Mike is a recognized author, analyst, speaker and consultant in digital strategy, innovation, transformation and leadership. He is author of “Competing for the Digital Future | A Leadership Program for Digital Strategy and Transformation, and the book, “Creating Insanely Great Customers | Always On Innovation”.

    Spice Catalyst As a founder and principal of Spice Catalyst, Mike develops and leads digital strategy, transformation, and leadership training programs for entrepreneurs, executives, product and marketing managers.

    Industry Background. Mike worked for Steve Jobs as one of Apple's first product managers and has also worked in a leadership role for Silicon Graphics and Adobe Systems as well as a number of hi tech startups. He has consulted for start ups and fortune companies including Boeing, AT&T, HP, Shell Oil, IBM Global Services, and CISCO.

    He is an experienced leader with background as an entrepreneur, product management, product marketing, business development, technology evangelism, channel development and management, digital transformation, and as industry analyst and strategist. Background that gives him unique insight into what it takes to create insanely great teams, products and companies.

    PersonalMike lives in Silicon Valley with his wife and two daughters. His passions include playing jazz drums, skiing, biking, and hiking. 

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