You may be aware of popular deal sites such as Groupon or Living Social or Go Groopie - they have millions on their database and maybe you are one of those people who receive a 'deal of the day' in their inbox ... but have you ever thought about using the site to promote and sell your own business offer?
Your course tutor has ran several deals across a number of platforms and can share the highs and lows with you in this course. We consider the major benefits of deal sites when it comes to marketing your product / service and we particularly look at how to prepare for the deal, and particularly how to amend your wordpress website to be ready to handle a deal - handy widgets and plug ins. Running a deal can certainly give your website a boost with the flood of traffic, but you need to be ready for this! Are there any reviews of your business online and are they positive?
One deal made with such a site could be a real cash injection into your business, especially if the delivery is online or quite low cost.but, sellers need to be aware - a badly structured deal could literally ruin your business and we look at where this was the case. If you handle the process badly customers have no qualms these days with taking to Twitter or Facebook to rant, but likewise, if they like your deal offer they may share it and this could bring new customers and interest to you aswell. You just need to be ready if you're going to out yourself in the spotlight.
If you have ever wondered what is takes to be featured and the opportunity potential available - then this is the course for you. The key thing is that your site MUST be ready because it'll be the first thing that the deal site will look on, and they do want to see your offer being sold at the original sales price. Some will even ask you for current sales at that price, so you need to be aware of this and have that information ready.
You have to think about how much to discount the offer to make the deal, because in addition to the '50%' off, of the sale price remaining - you will only get a percentage of that because you'll have to split the sale price with the deal site, so these are all things for consideration.
The course will take approx 1-2 hours to take. Just being able to run ONE good deal - could change the course of your business life forever!
Lisa Newton BA MSc AAT has a masters degree in Investment Management and a first class honours degree in Accounting with Marketing. She formed her first company in 2004 with £150 in the same month of graduating from City University, London UK. Lisa has never had a full time 9 to 5 job in her life. She's a serial entrepreneur and author who holds directorships in various industries including telecoms, property management, publishing, hair & beauty as well as finance. She has won various awards in Business including: Young Entrepreneur of the Year Award 2007, in 2008 Enterprising Business Award, in 2016 BE Mogul Award and has been nominated and shortlisted in numerous others. In 2011 and in 2012 one of her companies won Best Accounting Franchisor Award. In 2015 and 2017 one of her companies won Best Bookkeeping Business London (Accountancy International Awards).
Lisa's books include: How to write a book in two weeks, Constant Cashflow, Make the most of your money, How to start your own bookkeeping business, Cosmic ordering with Vision Boards, How to Franchise Your Business and Quickbooks Online The Handbook. Some of the books are in audio-format on itunes and audible.
Lisa hosts her own show The Authors Podcast which can be found on the iTunes channel.
Lisa supports the charity The MS Society. A speaker, coach, consultant and an avid networker, Lisa enjoys meeting people and working on projects with like-minded individuals.
In her spare time, Lisa likes traveling, dancing salsa, writing books, learning languages, meditation, yoga and cosmic ordering.