Name: Claude for Beginners: AI in Business, Marketing & Automation
Rating: 4.4 (311 reviews)

Hier kannst du dein Wissen und Können an Millionen von Teilnehmer:innen in aller Welt weitergeben und damit richtig Geld verdienen!

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Erstellt vonAnton Voroniuk, Anton Voroniuk Support

Zuletzt aktualisiert 4/2026

Englisch

Das wirst du lernen

How Claude Pro works and how it differs from other AI tools
Writing effective prompts to get the best AI-generated responses
AI-powered content creation, SEO, and digital advertising
Using AI for sales funnels, automation, and lead generation
Advanced AI analytics for business growth and decision-making
Ethical AI use and future trends in AI-driven marketing

Kursinhalt

17 Abschnitte • 127 Lektionen • 16 Std. 36 Min. Gesamtdauer

Introduction to Claude AI1:02
In this lesson, we'll tell you what this course is about.
Claude Skills Explained5:05
A practical analysis of what Claude can realistically do, how he processes information, and where his limitations require human judgment.
Overview Claude5:01
How to structure conversations, manage context effectively, and build efficient workflows inside Claude for consistent results.
Settings Claude4:07
Understanding key configuration options and how structure, constraints, and formatting influence AI responses.
Customizing AI Skills in Claude5:43
This lesson explains how Claude's Skills feature works and how it differs from regular settings.
Course Feedback & Suggestions0:14
Thanks for taking this course! Your feedback helps us improve content and make the learning experience even better.
Claude AI: Free vs. Pro12:53
In this lesson, we'll compare the free and Pro versions of Claude AI.
Understanding AI-Powered Business and Marketing Strategies2:19
Discover how Claude AI can enhance business and marketing efforts through AI-driven insights and automation.
How to Use an AI Assistant on Udemy6:13

Course Resources0:12
Access all the materials and templates that support your learning journey.
How AI Understands Your Prompts5:26
In this lesson you learn how tokens, embeddings, and attention define how AI interprets text.
Key Parameters in AI Generation4:49
In this lesson you discover how temperature, top-p, and other settings influence creativity and accuracy.
How to Control Prompts Without Code6:11
This lesson shows how to set roles, formats, constraints, and styles — even if you don’t write code. It’s about “programming with words.”
Prompt Structures That Always Work4:25
In this lesson you master the Role–Task–Context–Format framework for building strong prompts.
Prompt Engineering vs Vibe Coding3:01
In this lesson you understand the difference between structured prompting and intuitive artistic prompting.
Prompting Techniques58:09
In this lesson you explore practical techniques such as example-based prompting, decomposition, constraints, and iteration.
How to Study on Udemy2:15
In this lesson, you will explore how to study on the platform.

RACE Framework10:10
Learn how to structure digital marketing strategies using the RACE Framework: Reach, Act, Convert, and Engage.
ReAct Framework5:21
Discover how the ReAct prompting framework enables AI to reason and act step-by-step for more accurate and contextual responses.
Tree of Thought Framework4:20
Explore the Tree of Thought method, which guides AI through branching decisions to improve problem-solving and planning.
Self-Ask Prompting2:46
Understand how Self-Ask prompting encourages AI to generate and answer its own sub-questions for complex queries.
Getting Your Own Practical Companion1:40
In this lesson, you'll get your own AI companion: the book "AI for Business".

Competitor Analysis and Market Insights with Claude1:02
Analyze competitors and uncover market opportunities with AI.
AI-Powered Data Analysis and Business Intelligence1:45
Use Claude to interpret data and generate meaningful business insights.
Decision-Making with Claude’s AI-Driven Insights4:07
Make smarter marketing decisions backed by AI-generated analysis.
AI-Driven Market Research and Competitor Analysis1:30
Market Research and Insights2:43
Learn how to conduct effective market research to drive informed decisions and business success.
Risk Assessment and Forecasting1:21
Learn how to identify potential risks and forecast future trends to make informed, strategic decisions.
Backlog Management for Product Managers with Claude3:52
How to use Claude to structure, clean, prioritize, and refine your backlog while maintaining strategic clarity.
Effective Stakeholder Meeting Preparation for Product Managers4:42
How to prepare arguments, anticipate objections, clarify risks, and structure meeting narratives using Claude as a thinking partner.
Using Claude for Effective Team Communication2:54
How to draft clear internal communication, summarize discussions, and align cross-functional teams more efficiently with AI support.
Writing Reports and Proposals with Claude2:38
Creating Research Table Templates with Claude and Notion1:38
How to generate structured research templates, interview guides, and insight tables to support product discovery work.
AI-Driven Decision Making for Business Growth4:07
Learn how to use AI insights to make data-driven decisions that drive business success and scalability.
Troubleshooting and Technical Assistance3:52
Get help solving common issues and receive technical support to keep things running smoothly.

What a Product Is and Why the Product Manager Matters4:34
A deep dive into the real responsibilities of a Product Manager and their impact on business outcomes.
The Real Start of Product Manager5:04
Why product work starts with understanding problems — not building features.
How to Find the Real User Problem5:38
How to clarify and refine the true problem statement using AI support.
Customer Discovery in Uncertainty8:25
How to operate when information is incomplete and ambiguity is high.
Forming Hypotheses through Jobs-to-be-Done6:27
Applying structured thinking to generate meaningful product hypotheses.
Building Product Vision and Strategic Focus7:15
How to sharpen strategic direction and avoid losing focus.
How to Make Product Decisions Without Losing Focus4:20
Using Claude to structure trade-offs and improve decision clarity.
Prioritization as Risk Management4:30
Understanding prioritization as a way to manage uncertainty and business risk.
Product Experiments5:48
How to design experiments with clear success criteria and measurable impact.
Decisions After the Experiment5:15
Analyzing results and determining next steps with structured reasoning.
Product Evolution4:28

Writing Blog Posts, Articles, and Website Content with Claude AI2:19
Discover how to use Claude for generating high-quality written content for various platforms.
AI-Powered Copywriting for Ads, Emails, and Social Media4:03
Explore how Claude AI can create compelling ad copy, email campaigns, and social media posts.
Automating Social Media Marketing with Claude AI2:42
Learn how to streamline social media management by using Claude Pro for content engagement.
Enhancing Creativity with Claude’s AI-Generated Content2:02
Unlock new creative possibilities by using Claude AI to generate innovative and engaging content.
How to Create Images with Claude3:50
Learn how to generate AI-powered images using Claude’s creative tools.
How to Use Claude for Coding and HTML Markup5:47
Understand how Claude can assist in writing and refining code, including HTML markup.
High-Converting Landing Pages That Sell1:51
AI-Powered Keyword Research & Content Optimization2:30
Learn how to use Claude AI to identify high-impact keywords and optimize content for better search rankings.
Using Claude AI for PPC Ad Copy That Converts3:38
Discover how to craft compelling, high-converting PPC ad copy with the help of Claude AI.
Automating and Enhancing Paid Ad Campaigns with Claude AI2:48
Explore how Claude Pro can streamline and improve the performance of your paid advertising campaigns.
Using AI to Analyze Ad Performance & Optimize ROI3:35
Learn how to leverage Claude AI for data-driven insights that maximize ad effectiveness and return on investment.
Claude for Digital Marketing Strategies5:06
Learn how to leverage Claude AI for building and executing effective digital marketing strategies.
Simplifying Complex Concepts1:56
Learn how to break down complex ideas into clear, understandable explanations, making difficult topics accessible and easy to grasp.

Writing Personalized Email Campaigns with Claude AI2:39
Learn how to create highly tailored email campaigns using Claude AI for better audience engagement.
Automating Email Sequences & Responses3:28
Discover how to use Claude Pro to streamline email marketing by automating sequences and responses.
Using AI to Improve Open Rates and Engagement2:26
Explore AI-driven strategies to craft subject lines and email content that boost open rates and user interaction.
AI-Powered Lead Generation and Nurturing2:51
Learn how Claude AI can help identify, attract, and nurture leads through automated, data-driven engagement.
Pitch Your Claude-Powered Strategy to a Client
Using Claude AI for Customer Support & Chatbots4:32
Discover how Claude AI can enhance customer service through AI-driven chatbots and automated responses.
AI-Enhanced Customer Support and Relationship Management1:32
Automating Repetitive Business Tasks with AI8:37
Explore how Claude AI can streamline time-consuming tasks, boosting productivity and efficiency.
Scaling Business Operations with AI-Powered Workflows6:32
Learn how to leverage AI to automate and scale business processes for growth and optimization.
AI Transformation Challenge: Your Story

How Customers Think: Pain Points, Triggers, Decision Logic3:55
Understanding how customers think, including their pain points, triggers, and decision-making logic.
How to Transfer Customer Psychology into Claude6:11
How to embed customer thinking and psychology into Claude for better outputs.
ICP + Pain Points + JTBD via Claude7:23
How to define your Ideal Customer Profile, pain points, and Jobs-To-Be-Done using AI.
Adapting Communication to Different Customer Types7:42
How to adjust your messaging for different customer types.
Why Most Outreach Fails3:35
Why outreach efforts fail and how to fix them.
AI Powered Client Search Workflow7:54
How to find target customers and create high-quality lead lists.
Personalized Outreach Workflow Using Claude and AI6:35
How to create effective cold emails and LinkedIn outreach messages using Claude.
Follow-ups That Get Replies6:38
How to write follow-ups that actually get responses.
Preparing for a Sales Call with Claude7:07
How to prepare for a sales call using AI.
How Claude Helps You Close Deals5:39
How to use Claude to increase your closing rate.
Writing Proposals That Convert5:02
How to write proposals that effectively convert into deals.

How to Create AI Assistants: MyGPTs, Gems, Claude Projects15:38
Learn how to create and customize your own AI assistants using tools like ChatGPT’s MyGPTs, Gemini’s Gems, and Claude Projects to enhance productivity and automate tasks.
What is Browser AI agent? How OpenAI Operator Works?7:22
Learn how AI agents browse the web and how the OpenAI Operator powers real-time search.
What is Manus?7:30
Get introduced to Manus, an AI tool for automating workflows and tasks.
How to Use Manus on the regular basis?12:01
Discover how to use Manus regularly to boost productivity.
How to create basic AI Agents in Make12:21
Learn how to build simple yet powerful AI agents using Make
How to create basic AI Agents in N8N10:52
Discover how to design basic AI agents in N8N, an open-source workflow automation tool.
ChatGPT Agent Mode Theory20:38
Learn how Agent Mode enables ChatGPT to act autonomously, make decisions, and follow complex tasks.
ChatGPT Agent Mode Practice11:42
Hands-on training to set up, test, and optimize ChatGPT in Agent Mode for real-world tasks.

Introduction to Vibe Coding Webinar9:48
Get an overview of vibe coding, its goals, and what you’ll learn throughout the session.
How to Turn a Prompt into a Working App5:52
Learn how to transform a simple prompt into a fully functional app using AI by mastering structured thinking, iterative prompting, and the fundamentals of vibe coding.
Exploring Lovable for Creative Campaigns10:32
Discover how to use Lovable to turn sparks of ideas into structured and engaging marketing campaigns.
Building a Market Strategy with Vibe Coding6:30
Learn how Vibe Coding can guide the creation of an effective market strategy tailored to your business goals.
Working with Images and Video Content9:23
See how to create and optimize images and videos for your vibe coding websites and apps.
Hands-On Practice with Gamma7:56
Practice building real-world projects step by step using Gamma to bring your ideas to life.
Q&A and Key Takeaways15:12
Review answers to student questions and highlight the main insights from the webinar.

Anforderungen

Your wish to keep up with the trends and understand how AI can help you in work life

Beschreibung

This course contains the use of artificial intelligence.

In today’s fast-paced world, AI is at the forefront of transforming business operations. Claude Pro is an advanced AI tool that helps businesses, marketers, and leaders enhance productivity, streamline processes, and create powerful strategies. This comprehensive course is designed to guide you through the fundamentals and advanced features of Claude Pro, providing you with the skills to leverage AI-driven insights for optimizing marketing campaigns, customer engagement, and business decisions. You also get access to a Prompt Library with every prompt used in the course!

One of the core highlights of this course is its emphasis on practical, hands-on experience. You will not only learn the theory behind Claude Pro, but also apply your knowledge in real-world projects. These projects are designed to help you see the immediate relevance of the skills you’re acquiring.

By the end of this course, you will be able to use Claude Pro to:

Automate and Optimize Marketing Campaigns: Learn how to harness AI-powered insights to improve content strategy, lead generation, and audience targeting, driving better results.
Make Smarter Business Decisions: Transform raw data into actionable insights to stay ahead of the competition, optimize ROI, and make data-driven decisions.
Create Personalized Customer Experiences: Use Claude Pro’s natural language generation capabilities to craft tailored communication and engage your customers more effectively.
Streamline Workflows: Integrate Claude Pro seamlessly into your existing business processes, saving time and resources by automating data analysis and campaign deployment.
Stay Ahead in the Evolving AI Landscape: This course ensures you are up-to-date with the latest advancements in AI and machine learning, helping you stay competitive and relevant.

The knowledge you gain from this course is highly applicable to real-world scenarios. The skills learned can be implemented in commercial projects and will enhance your ability to innovate and lead in the ever-evolving digital and AI space.

What You’ll Gain from This Course:

Practical AI Skills: Confidently navigate Claude Pro and integrate its features into your marketing strategies and business operations.
Strategic Mindset: Learn how to interpret AI-generated insights to refine your campaigns, product development, and customer engagement efforts.
Hands-On Experience: Work on real-life examples and capstone projects that simulate practical business and marketing scenarios.
Ongoing Support: Access to a supportive community of marketers, business owners, and AI enthusiasts.

Who Is This Course For?
CEOs, Founders, and Executives: Learn how to apply Claude Pro to drive strategic growth and innovation in your business.
Marketers and Marketing Teams: Leverage AI tools to optimize campaigns and streamline your workflows.
Business Owners and Entrepreneurs: Discover how Claude Pro can enhance your decision-making, customer interactions, and overall efficiency.
AI Enthusiasts and Developers: Gain a deep understanding of how AI can be applied to marketing and business operations.
Anyone Curious About AI: Whether you’re new to AI or looking to deepen your knowledge, this course is designed for anyone eager to explore the potential of Claude Pro.

How long is the course?
This course can be completed in approximately 2 hours, offering an efficient yet comprehensive learning experience.

What certification will I receive upon completing the course?
Upon completion, you will receive a certification from Udemy, which can enhance your professional profile and career opportunities.

Do you need to be concerned?
Not at all! This course comes with a 30-day money-back guarantee. If you're not satisfied, you can get a full refund, no questions asked.

Enroll Now and Transform Your Business with AI!

Unlock the potential of AI and take your marketing, leadership, and business strategies to the next level. Enroll today and start using Claude Pro to optimize your operations, engage customers more effectively, and make smarter, data-driven decisions.

This course contains a promotion.

Für wen eignet sich dieser Kurs:

Entrepreneurs and business owners looking to automate workflows
Digital marketers and advertisers aiming to improve ad performance
Content creators, copywriters, and bloggers seeking AI-powered efficiency
E-commerce and SaaS professionals who want to optimize customer engagement
AI enthusiasts who want to stay ahead in AI-driven business strategies

Das wirst du lernen

Zugehörige Themengebiete entdecken

Kursinhalt

Get Control Over Claude AI9 Lektionen • 43 Min.

Think in Prompts: What Actually Works8 Lektionen • 1 Std. 24 Min.

Prompt Engineering Frameworks5 Lektionen • 24 Min.

Turn Claude into Your Analyst13 Lektionen • 36 Min.

Case: Think Like a Product Manager with Claude AI11 Lektionen • 1 Std. 2 Min.

Create Content & Marketing Systems with Claude AI13 Lektionen • 42 Min.

Automate Work with Claude: Emails, Workflows, and Operations9 Lektionen • 33 Min.

Case: Use Claude to Sell11 Lektionen • 1 Std. 8 Min.

Browser AI Agents (OpenAI Operator and Manus)8 Lektionen • 1 Std. 38 Min.

Vibe Coding Webinar Breakdown7 Lektionen • 1 Std. 5 Min.

Anforderungen

Beschreibung

Für wen eignet sich dieser Kurs: