This is a "hands-on" business analytics, or data analytics course teaching how to use the popular, no-cost R software to perform dozens of data mining tasks using real data and data mining cases. It teaches critical data analysis, data mining, and predictive analytics skills, including data exploration, data visualization, and data mining skills using one of the most popular business analytics software suites used in industry and government today. The course is structured as a series of dozens of demonstrations of how to perform classification and predictive data mining tasks, including building classification trees, building and training decision trees, using random forests, linear modeling, regression, generalized linear modeling, logistic regression, and many different cluster analysis techniques. The course also trains and instructs on "best practices" for using R software, teaching and demonstrating how to install R software and RStudio, the characteristics of the basic data types and structures in R, as well as how to input data into an R session from the keyboard, from user prompts, or by importing files stored on a computer's hard drive. All software, slides, data, and R scripts that are performed in the dozens of case-based demonstration video lessons are included in the course materials so students can "take them home" and apply them to their own unique data analysis and mining cases. There are also "hands-on" exercises to perform in each course section to reinforce the learning process. The target audience for the course includes undergraduate and graduate students seeking to acquire employable data analytics skills, as well as practicing predictive analytics professionals seeking to expand their repertoire of data analysis and data mining knowledge and capabilities.
Dr. Geoffrey Hubona held full-time tenure-track, and tenured, assistant and associate professor faculty positions at 3 major state universities in the Eastern United States from 1993-2010. In these positions, he taught dozens of various statistics, business information systems, and computer science courses to undergraduate, master's and Ph.D. students. He earned a Ph.D. in Business Administration (Information Systems and Computer Science) from the University of South Florida (USF) in Tampa, FL (1993); an MA in Economics (1990), also from USF; an MBA in Finance (1979) from George Mason University in Fairfax, VA; and a BA in Psychology (1972) from the University of Virginia in Charlottesville, VA. He was a full-time assistant professor at the University of Maryland Baltimore County (1993-1996) in Catonsville, MD; a tenured associate professor in the department of Information Systems in the Business College at Virginia Commonwealth University (1996-2001) in Richmond, VA; and an associate professor in the CIS department of the Robinson College of Business at Georgia State University (2001-2010). He is the founder of the Georgia R School (2010-2014) and of R-Courseware (2014-Present), online educational organizations that teach research methods and quantitative analysis techniques. These research methods techniques include linear and non-linear modeling, multivariate methods, data mining, programming and simulation, and structural equation modeling and partial least squares (PLS) path modeling. Dr. Hubona is an expert of the analytical, open-source R software suite and of various PLS path modeling software packages, including SmartPLS. He has published dozens of research articles that explain and use these techniques for the analysis of data, and, with software co-development partner Dean Lim, has created a popular cloud-based PLS software application, PLS-GUI.