Data Driven Marketing A-Z: Improve Your Campaign Performance
3.8 (116 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,260 students enrolled
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Data Driven Marketing A-Z: Improve Your Campaign Performance

Guide to creating a Data Driven Marketing Campaign and using Campaign Analytics to drive stronger campaign preformance
3.8 (116 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,260 students enrolled
Last updated 5/2017
English
Current price: $10 Original price: $80 Discount: 88% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3.5 hours on-demand video
  • 3 Articles
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand Data Driven Marketing
  • Calculate Cost Per Lead (CPL)
  • Calculate Lead To Close Ration
  • Launch a Campaign
  • Work out the ROI
  • Analyse and critically asses a marketing campaign
View Curriculum
Requirements
  • Some campaign experience and marketing knowledge will give you a deeper understanding of some concepts
  • A passion for marketing and data with really basic knowledge of excel
Description

Marketing is getting faster paced by the minute and it can be really hard to keep up as well as analyse whats right and whats wrong with your marketing. That's where my course comes in. My course is designed to give everyone that is interested in marketing the tools to analyse campaigns and use metrics to make correct decisions improving your campaign success.

It is designed with a great fun foundation building up on previous lectures and information all the way till you are ready to launch your own campaign and lastly analyse it. My course will prepare you with realistic concepts so that you can use it right away whether you own your own business, work in marketing or even manage a team and want more from your campaign data.

Data doesn't have to be boring, my course will paint a picture rich in information and detail which you will use to better your campaign and think objectively on how to improve your results. 

So take the course I always wish I had when I started in Marketing and get the competitive edge in this ever changing industry!

Who is the target audience?
  • If you work in marketing and want to know a bit more about your campaign metrics and how to analyse your results.
  • If you are a student and your looking to gain some real life marketing skills to add value in your first role
  • This course is for anybody who wants to add data-driven decisions into their marketing strategy
Compare to Other Marketing Strategy Courses
Curriculum For This Course
42 Lectures
03:19:37
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Introduction
2 Lectures 05:14

Introduction and a little bit about me.

Preview 02:06

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Campaign Effectiveness
7 Lectures 35:44


Total Leads Practical
06:27

Cost Per Lead
04:11

Practical Excercise
07:03

Lead to Close Ratio
05:09

Reverse Engineering Success
06:39

Campaign Effectiveness
3 questions
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Return on Investment
4 Lectures 12:43
Introduction and Welcome to Return on Investment
00:34

How to Calculate and What does it Mean?
05:47

Return on Investment for Business
03:23

Results Analysis
02:59
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Launching a Campaign the Blueprint
10 Lectures 55:36
Introduction and Welcome to Launching a Campaign Blueprint
01:25

Mapping Your Marketing Campaign
05:38

Adding Trackable Metrics
05:05

Cost Benefit Analysis
07:59

Preparation to Launch Quiz
3 questions

Campaign Basic Design Concepts
03:49

Case Study : Design
00:51

Design Concepts in Action
04:18

Email Marketing AB Testing
09:03

AB Testing Practical Analysis
11:49

Campaign Blueprint
05:39
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Advanced Analytics
10 Lectures 01:07:23
Introduction and Welcome To Advanced Analytics
02:55

Where to get the Dataset
00:05

Exploring & Understanding the Dataset
09:53

Pivot Analytics Blueprint
10:05

Replicating the Blueprint
06:05

Analysing Pivots
10:10

Checking for Statistical Significance
08:07

Dealing with Continuous Variables
06:42

BONUS: Statistical Anomalies
08:48

Advanced Analytics: Recap
04:33

Advanced Analytics
5 questions
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Analysis, Big Data Tips and Opportunities
8 Lectures 22:13
Introduction and Welcome to Analysis, Big Data and Opportunity
00:55

Analysis and Data for SME's and CEO's
04:58

Life Time of a Customer Further Reading
00:09

Time Data and Tips
03:01

Buying Behavior and Tips
02:53

Repeat Sales and Tips
03:09

Website Interactions and Tips
02:45

Demographics and Tips
04:23
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Conclusion
1 Lecture 00:48
A Big and Warm Thank You
00:48
About the Instructor
David Tanaskovic
3.8 Average rating
116 Reviews
1,260 Students
1 Course
Marketing & Business Analyst

Hi I’m David,

I Love Marketing, I Love Business Development and I Love Analytics.

I have been working in marketing for many years now and I also own an international retail business. My experience and passion has made me want to become an educator so that I can share my knowledge and enrich my students with strategic thinking.

With the fast pace increase of digital marketing I noticed a lack of experience and knowledge with analytical marketing across all levels of business and I wanted to make comprehensive courses that are simple for all levels to get a foundation in marketing and data analysis. My courses are design for all levels and will give you the knowledge necessary to approach marketing and business in a new way.

If you are a student they will prepare you for work in a realistic way.

If you are a manager they will give you the tools to create strategic decisions for success in marketing.

If you are an owner/CEO they will give you an overview of reporting an analysis to be able to interpret results and make accurate decisions.

My Passion for marketing came from when I first attended Uni. I loved the concepts and theory behind advertising and always wanted to be a part of the glitzy world of advertising, creating the coolest ads that might feature on super bowls. However when I got to the real world I realised that a lot of the theory was not very useful practically at a marketing workplace. So over years of experience through working in marketing I decided that I wanted to share my knowledge with students at all levels.

I am happy if you got to the end of my short story but I can’t wait to share my passion with all of you and work together!

Kirill Eremenko
4.5 Average rating
57,941 Reviews
245,878 Students
30 Courses
Data Scientist & Forex Systems Expert

My name is Kirill Eremenko and I am super-psyched that you are reading this!

I teach courses in two distinct Business areas on Udemy: Data Science and Forex Trading. I want you to be confident that I can deliver the best training there is, so below is some of my background in both these fields.

Data Science

Professionally, I am a Data Science management consultant with over five years of experience in finance, retail, transport and other industries. I was trained by the best analytics mentors at Deloitte Australia and today I leverage Big Data to drive business strategy, revamp customer experience and revolutionize existing operational processes.

From my courses you will straight away notice how I combine my real-life experience and academic background in Physics and Mathematics to deliver professional step-by-step coaching in the space of Data Science. I am also passionate about public speaking, and regularly present on Big Data at leading Australian universities and industry events.

Forex Trading

Since 2007 I have been actively involved in the Forex market as a trader as well as running programming courses in MQL4. Forex trading is something I really enjoy, because the Forex market can give you financial, and more importantly - personal freedom.

In my other life I am a Data Scientist - I study numbers to analyze patterns in business processes and human behaviour... Sound familiar? Yep! Coincidentally, I am a big fan of Algorithmic Trading :) EAs, Forex Robots, Indicators, Scripts, MQL4, even java programming for Forex - Love It All!

Summary

To sum up, I am absolutely and utterly passionate about both Data Science and Forex Trading and I am looking forward to sharing my passion and knowledge with you!

SuperDataScience Team
4.5 Average rating
51,570 Reviews
220,335 Students
20 Courses
Helping Data Scientists Succeed

Hi there,

We are the SuperDataScience team. You will find us in the Data Science courses taught by Kirill Eremenko - we are here to help you out with any questions and make sure your journey through the courses is always smooth sailing!

The best way to get in touch is to post a discussion in the Q&A of the course you are taking. In most cases we will respond within 24 hours.

We're passionate about helping you enjoy the courses!

See you in class,

Sincerely,

The Real People at SuperDataScience