How to Sell on Groupon for Business Owners
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How to Sell on Groupon for Business Owners

Learn to design and run profitable campaigns on daily deal sites like Groupon and LivingSocial for your business.
4.3 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,429 students enrolled
Created by Symon He
Last updated 9/2016
English [Auto-generated]
Current price: $12 Original price: $195 Discount: 94% off
4 days left at this price!
30-Day Money-Back Guarantee
  • 4.5 hours on-demand video
  • 6 Articles
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • Understand the drivers of successful daily deal campaigns
  • Craft daily deals that suit your business type and goals
  • Understand how to properly track and monitor results
  • Learn pro tips to minimize potential losses
  • Use the Daily Deal Calculator to design your own daily deal
  • How to learn from your competitor's deals
View Curriculum
  • Have Microsoft Excel 2003 or higher

You finally got in touch with the a deals rep at Groupon.

He tells you that you should discount your offer more if you really want to have a chance at making more sales. So you agree.

Your deal launches. People start buying.

When the dust settles, you've lost money. WHAT??


According to a recent Harvard Business School report on daily deals, up to 80% of restaurants, bars, and retailers who have ran daily deal campaigns with Groupon WOULD NOT run another one!

Why not? They just don't make money. In fact, most of them lose money.

But it doesn't have to be that way. It shouldn't be that way.

Your business can be among the 20% that MAKES money rather than LOSE money when running a deal on Groupon.

If you're a business owner thinking about running a daily deal on sites like Groupon and LivingSocial, but aren't sure if you're doing it right, then this course is for you.

By taking my course, I'll show you exactly how to craft a profitable deal campaign from the very start.


As a business owner, I've wrestled with the same problems.

The first deal I ran was a total bust on LivingSocial--barely made any sales, and it cost me $$$ for every deal sold.

Then I made friends with folks who worked at LivingSocial and Groupon and got inside information on why some deals make money and why most do not.

So I ran a smarter second deal, this time with Groupon and it did better....I just did better than breaking even.

So I learned some more and ran a third and fourth deal, but with AmazonLocal that did over $100K in total purchases!

Since then, I've helped business owners of restaurants, yoga studios, food festivals, online retailers, and even solopreneurs (think photographers) to both DESIGN and EXECUTE successful daily deals.

Learn to avoid my early mistakes and how to craft home run deals for your business.

And because not all businesses are created equal, the deals have to FIT the business type.

Do your run any of these types of businesses?

  • Restaurant or hospitality business
  • Capacity based business - e.g. yoga studio, dance studio, martial arts, etc...
  • Appointment based service - e.g. photographer, masseuse, make-up artist, etc...
  • Ticket based event - e.g. food festival, concert, workshops, other date specific, ticket based events?
  • Physical product or retailer
  • Digital product or service

Learn what it takes to really get the MOST out of your daily deal promotions.


You'll also get my Groupon Deal Calculator, and with it you'll be able to see:

  • How many do you need to sell to break even?
  • What is the minimum you'd need to sell to make X profit dollars?
  • How changing any of your assumptions could affect your sales or profits from the deal?
  • What happens when you change your discount price?
  • What happens if your cost changes?
  • What happens if the percentage of customers who return changes?
  • What is the lifetime value of a new customer?
  • HOW often do you need a new customer to come back for you to MAKE back your investment?
  • etc...

And we'll show you in detail with very specific examples using our very own Daily Deal Calculator.


DO take this course if you:

  • Been thinking about running a daily deal but don't know where to start
  • Want to ensure you're crafting a deal that SUITS your business and objectives
  • Be able to get the MOST out of your daily deal campaign
  • Avoid the mistakes many businesses make with daily deals.

By taking this course, you will KNOW EXACTLY how to design and execute on a successful daily deal campaign for your business.  

Who is the target audience?
  • Any business owner or manager considering running a daily deal campaign
  • Anyone who wants to learn how and when a daily deal helps or hurts a business
  • Anyone who wants to have a daily deal calculator to determine the viability of a potential campaign
Compare to Other Sales Skills Courses
Curriculum For This Course
41 Lectures
Introduction to Daily Deals - Why You Should Consider it for Your Business
4 Lectures 30:53

Overview of the course curriculum and objectives.

Preview 06:12

Overview of the daily deal players out there and how to approach finding the right one for your business.

NOTE: AmazonLocal has since shutdown since I created the course. 

The Current Daily Deal Landscape

The ONLY reason you should run a daily deal.

Why You Should Run a Daily Deal

There is more than one reason why you should be afraid of running a daily deal for your business.

Why You Should Be Afraid
Which Type of Business Are You?
7 Lectures 01:18:40

Introduction to the contents of this section.

Preview 06:51

Discussion on restaurant daily deals.


in depth discussion on capacity based business daily deals

Capacity Based Services - Yoga, Martial Arts, Dance, Group Lessons, etc...

Discussion on appointment based business daily deals.

Appointment Based - Photographer, One on One Lessons, Massages, etc...

Discussion on ticket based event daily deals.

Ticket Based Events - Concerts, Fairs, etc...

Discussion of physical product business daily deals - physical and online retail businesses.

Physical Products - Retail Businesses

Discussion on digital product business daily deals.

Digital Products
The Daily Deal - Controllable Components
9 Lectures 51:18

Overview of the section

Preview 05:44

Discussion on WHAT you offer in your deal.

Product or Offer

Discussion on the Retail Price of your deal.

Retail Price

Discussion on the discount % and ultimate deal price.


Discussion on when and why you should use a quantity limit.

Quantity Limit

Discussion on what types of limitations you should put on your deals.


Discussion on how and whether you should offer deal in multiple cities.

Deal Radius

Discussion on having the right copy for your deal.


How to pick and choose the right photos.

The Daily Deal Keys to Success
6 Lectures 25:51

What makes up your total incremental cost of a deal?

Total Incremental Cost

Be honest about whether your business could profit from the deal alone or must rely on returns and repeats.

Profit Now vs Profit Later

Success with daily deals could involve more prep and training than expected.


What is the return rate and why it matters.

Return Rate

What is the repeat rate and why it matters.

Repeat Rate

Discussion on customer lifetime value for the different business types.

Customer Lifetime Value
Daily Deal Calculator & Examples
13 Lectures 01:14:50

Overview of the daily deal calculator model.

Daily Deal Calculator Intro

Step by step walk through of a restaurant daily deal example.

Restaurant Example

Daily deal cheat sheet for restaurant businesses.

Restaurant Cheat Sheet

Step by step example of a yoga studio daily deal

Capacity Based Services - Yoga Studio Example

Daily deal cheat sheet for capacity based businesses.

Capacity Based Business Cheat Sheet

Step by step example of a photographer daily deal

Appointment Based Business - Photographer Example

Daily deal cheat sheet for appointment based businesses

Appointment Based Business Cheat Sheet

Walkthrough of a beer festival example using the daily deal calculator.

Event Based Business - Beer Festival Example

Daily deal cheat sheet for event based businesses

Event Based Business Cheat Sheet

Walk through of an LED lights deal using daily deal calculator.

Physical Product Example

Daily deal cheat sheet for physical products

Physical Product Cheat Sheet

Daily deal calculator example using an online course deal.

Digital Product Udemy Online Course Example

Daily deal cheat sheet for digital products

Digital Product Cheat Sheet
Measuring Success
2 Lectures 10:38

How and what to measure to determine campaign success.

How to Measure Success

How to decide whether you should run a daily deal a second time.

Should You Run It Again?
About the Instructor
Symon He
4.5 Average rating
2,290 Reviews
44,017 Students
10 Courses
Stanford MBA | Real Estate & Startup Guy |

Hey, thanks for checking out my courses.  

I am a real estate consultant and startup advisor based out of Los Angeles CA.

I currently help startup founders and small business entrepreneurs build financial models and projections for their businesses and private real estate investors with their acquisitions analysis and deal structuring.  Please message me directly for consulting inquiries.

Previously, I was Head of Marketing Analytics at the Panda Restaurant Group after first serving as a senior financial analyst leading real estate and new store underwriting efforts. 

Prior to that, I worked on over $400M in commercial real estate investments at a private equity real estate fund.  Before that, I worked as a manager in the global M&A unit for a Fortune 80 company. 

I am also a cofounder of LearnAirbnb, a consultancy and research group specializing in the home-sharing economy.  

I graduated Magna Cum Laude in Computer Engineering and Economics from UC Irvine and hold an MBA from Stanford University.