How to Sell on Groupon for Business Owners

Learn to design and run profitable campaigns on daily deal sites like Groupon and LivingSocial for your business.
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Instructed by Symon He Business / Other
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  • Lectures 41
  • Length 4.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2015 English

Course Description

You finally got in touch with the a deals rep at Groupon.

He tells you that you should discount your offer more if you really want to have a chance at making more sales. So you agree.

Your deal launches. People start buying.

When the dust settles, you've lost money. WHAT??

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According to a recent Harvard Business School report on daily deals, up to 80% of restaurants, bars, and retailers who have ran daily deal campaigns with Groupon WOULD NOT run another one!

Why not? They just don't make money. In fact, most of them lose money.

But it doesn't have to be that way. It shouldn't be that way.

Your business can be among the 20% that MAKES money rather than LOSE money when running a deal on Groupon.

If you're a business owner thinking about running a daily deal on sites like Groupon and LivingSocial, but aren't sure if you're doing it right, then this course is for you.

By taking my course, I'll show you exactly how to craft a profitable deal campaign from the very start.

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As a business owner, I've wrestled with the same problems.

The first deal I ran was a total bust on LivingSocial--barely made any sales, and it cost me $$$ for every deal sold.

Then I made friends with folks who worked at LivingSocial and Groupon and got inside information on why some deals make money and why most do not.

So I ran a smarter second deal, this time with Groupon and it did better....I just did better than breaking even.

So I learned some more and ran a third and fourth deal, but with AmazonLocal that did over $100K in total purchases!

Since then, I've helped business owners of restaurants, yoga studios, food festivals, online retailers, and even solopreneurs (think photographers) to both DESIGN and EXECUTE successful daily deals.

Learn to avoid my early mistakes and how to craft home run deals for your business.

And because not all businesses are created equal, the deals have to FIT the business type.

Do your run any of these types of businesses?

  • Restaurant or hospitality business
  • Capacity based business - e.g. yoga studio, dance studio, martial arts, etc...
  • Appointment based service - e.g. photographer, masseuse, make-up artist, etc...
  • Ticket based event - e.g. food festival, concert, workshops, other date specific, ticket based events?
  • Physical product or retailer
  • Digital product or service

Learn what it takes to really get the MOST out of your daily deal promotions.

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You'll also get my Groupon Deal Calculator, and with it you'll be able to see:

  • How many do you need to sell to break even?
  • What is the minimum you'd need to sell to make X profit dollars?
  • How changing any of your assumptions could affect your sales or profits from the deal?
  • What happens when you change your discount price?
  • What happens if your cost changes?
  • What happens if the percentage of customers who return changes?
  • What is the lifetime value of a new customer?
  • HOW often do you need a new customer to come back for you to MAKE back your investment?
  • etc...

And we'll show you in detail with very specific examples using our very own Daily Deal Calculator.

-----------------------------------------------------------------------------------------

DO take this course if you:

  • Been thinking about running a daily deal but don't know where to start
  • Want to ensure you're crafting a deal that SUITS your business and objectives
  • Be able to get the MOST out of your daily deal campaign
  • Avoid the mistakes many businesses make with daily deals.

By taking this course, you will KNOW EXACTLY how to design and execute on a successful daily deal campaign for your business.

What are the requirements?

  • Have Microsoft Excel 2003 or higher

What am I going to get from this course?

  • Understand the drivers of successful daily deal campaigns
  • Craft daily deals that suit your business type and goals
  • Understand how to properly track and monitor results
  • Learn pro tips to minimize potential losses
  • Use the Daily Deal Calculator to design your own daily deal
  • How to learn from your competitor's deals

What is the target audience?

  • Any business owner or manager considering running a daily deal campaign
  • Anyone who wants to learn how and when a daily deal helps or hurts a business
  • Anyone who wants to have a daily deal calculator to determine the viability of a potential campaign

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to Daily Deals - Why You Should Consider it for Your Business
06:12

Overview of the course curriculum and objectives.

12:12

Overview of the daily deal players out there and how to approach finding the right one for your business.

NOTE: AmazonLocal has since shutdown since I created the course. 

07:00

The ONLY reason you should run a daily deal.

05:29

There is more than one reason why you should be afraid of running a daily deal for your business.

Section 2: Which Type of Business Are You?
06:51

Introduction to the contents of this section.

19:06

Discussion on restaurant daily deals.

13:45

in depth discussion on capacity based business daily deals

10:01

Discussion on appointment based business daily deals.

09:51

Discussion on ticket based event daily deals.

10:33

Discussion of physical product business daily deals - physical and online retail businesses.

08:33

Discussion on digital product business daily deals.

Section 3: The Daily Deal - Controllable Components
05:44

Overview of the section

04:44

Discussion on WHAT you offer in your deal.

04:47

Discussion on the Retail Price of your deal.

05:11

Discussion on the discount % and ultimate deal price.

03:12

Discussion on when and why you should use a quantity limit.

09:28

Discussion on what types of limitations you should put on your deals.

03:20

Discussion on how and whether you should offer deal in multiple cities.

05:56

Discussion on having the right copy for your deal.

08:56

How to pick and choose the right photos.

Section 4: The Daily Deal Keys to Success
05:51

What makes up your total incremental cost of a deal?

04:23

Be honest about whether your business could profit from the deal alone or must rely on returns and repeats.

03:10

Success with daily deals could involve more prep and training than expected.

02:13

What is the return rate and why it matters.

02:24

What is the repeat rate and why it matters.

07:50

Discussion on customer lifetime value for the different business types.

Section 5: Daily Deal Calculator & Examples
13:06

Overview of the daily deal calculator model.

09:44

Step by step walk through of a restaurant daily deal example.

Article

Daily deal cheat sheet for restaurant businesses.

11:27

Step by step example of a yoga studio daily deal

Article

Daily deal cheat sheet for capacity based businesses.

12:08

Step by step example of a photographer daily deal

Article

Daily deal cheat sheet for appointment based businesses

08:13

Walkthrough of a beer festival example using the daily deal calculator.

Article

Daily deal cheat sheet for event based businesses

08:32

Walk through of an LED lights deal using daily deal calculator.

Article

Daily deal cheat sheet for physical products

05:41

Daily deal calculator example using an online course deal.

Article

Daily deal cheat sheet for digital products

Section 6: Measuring Success
07:37

How and what to measure to determine campaign success.

03:01

How to decide whether you should run a daily deal a second time.

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Instructor Biography

Symon He, Real Estate Broker | Stanford MBA | Consultant

Symon is a real estate investor, licensed broker and business consultant based out of Los Angeles CA.

He currently helps high net worth investors and private real estate funds locate and analyze both residential and commercial investment real estate in CA, TX, CO, AZ, and NV.

Previously, he was Head of Marketing Analytics at the Panda Restaurant Group after first serving as a senior financial analyst leading real estate and new store underwriting efforts. 

Prior to that, he led acquisitions efforts on over $400M in commercial real estate investments at a private equity real estate fund.

Symon is also a cofounder of LearnAirbnb, a consultancy and research group specializing in the home-sharing economy.  

Symon graduated Magna Cum Laude in Computer Engineering and Economics from UC Irvine and holds an MBA from Stanford University.

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