Customize Your Message
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Customize Your Message

Make All Listeners Feel Your Message Is Meant Just For Them
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0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
6 students enrolled
Created by Jason Teteak
Last updated 8/2017
English
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Customize takeaway hooks for your listeners
  • Do additional research for a specific audience
  • Customize your powerpoint slides
  • Consider the sensibilities of the group you’re addressing
  • Plan questions that are geared to a specific group
  • Match the mood of the audience
  • Recognize the signs of boredom
  • Show empathy to make them know you’re tailoring to them
  • Point out examples where you have tailored your presentation
  • Show you’re meeting the audience’s needs when you ask for questions
  • Give real-life uses they can relate to
View Curriculum
Requirements
  • Make sure to download the follow along workbook
Description

You may routinely give presentations on different topics to a particular kind of audience (a group of physicians, for example, or executives, or even a convocation of college students). You may also give presentations on the same topic to audiences of all different types. In either case, there will be times when you want to make the presentation even more effective by spending some advance time tailoring it for a specific audience.

It’s even more challenging when you arrive at a presentation only to discover the composition of your audience is not what you expected. Or, even if you’ve done your research and prepared very carefully for your audience, you realize that their expectations are different from what you had anticipated. In these cases, you’ll also have to tailor your presentation, but you’ll have to do it in real time. Tailoring your approach will give your presentation much extra added value. 

Who is the target audience?
  • Entrepreneurs
  • Sales professionals
  • Business managers
  • Teachers
  • Trainers
Compare to Other Presentation Skills Courses
Curriculum For This Course
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Introduction
1 Lecture 04:23

You may routinely give presentations on different topics to a particular kind of audience (a group of physicians, for example, or executives, or even a convocation of college students). You may also give presentations on the same topic to audiences of all different types. In either case, there will be times when you want to make the presentation even more effective by spending some advance time tailoring it for a specific audience.

It’s even more challenging when you arrive at a presentation only to discover the composition of your audience is not what you expected. Or, even if you’ve done your research and prepared very carefully for your audience, you realize that their expectations are different from what you had anticipated. In these cases, you’ll also have to tailor your presentation, but you’ll have to do it in real time. Tailoring your approach will give your presentation much extra added value.

Preview 04:23
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Edit in Advance for a Specific Audience
2 Lectures 23:57

If you are giving the same presentation to a number of different audiences, one of the best ways to make your listeners feel you wrote the presentation just for them is to modify every one of your takeaway hooks to suit them in particular.

For example, when I gave a presentation to a group of newly hired assistant professors on how to give a compelling lecture, among the takeaways I planned to include was one about confidence. 

Preview 18:01

If you’re addressing people who are working in a corporate culture that’s more freewheeling than traditional, your audience is more likely to enjoy interactivity, so you should be prepared to ask extra questions.

If your audience will consist partially or entirely of Traditionalists and Baby Boomers, you can assume your listeners will have years of experience in the field. Your questions might be designed to draw on that expertise. For example, you might ask, “As a leader in your industry, what are some of the things you do to motivate your employees?” Or you might say, “Based on your observations, what is the most important thing new customers care about in this field?”

Plan Questions for Your Specific Audience
05:56
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Spot the Signs Your Audience Needs A Spark
1 Lecture 07:28

You’ll feel a lot more secure if you can gauge when things aren’t going well. This is easier than you might suspect. You already have the tools. After all, if you were talking one-on-one with someone, I’m sure you’d have no trouble sensing whether the other person is engaged, because you’d spot at least a few of the signs:

  • Making eye contact

  • Nodding or showing some other expression that signals comprehension

  • Asking questions about what you’re saying

  • Responding to questions you might ask about what you’re saying

  • Taking notes if there’s something to follow up on

    Now, imagine that each of the individuals in your audience is the only person in the room. If the presentation is working, each of them should be giving you the very same signs. If this isn’t happening, you have to react immediately, in real time. 

Spot the Signs Your Audience Needs a Spark
07:28
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Be Prepared to Customize on the Fly
1 Lecture 18:53

Even if you prepared using all the techniques I suggest, it is possible your audience will want to know even more than you had planned to cover

You can find out what the audience hopes to learn while you are actually delivering the presentation, and you can make sure to deliver it.

To show an audience you’re responsive to them, the first thing you have to demonstrate is that you’re listening, you know what’s important to them, and you know how they’re feeling. They have to be sure you have heard them before they will feel that what you are saying is meant directly for them.

This means they don’t want you to offer solutions until they have asked for them, so your job is to get them to tell you what they want to know. Then, when they’re convinced you’re tailoring your approach to their needs, they’ll be responsive. 

Be Prepared to Customize on the Fly
18:53
About the Instructor
Jason Teteak
4.7 Average rating
990 Reviews
10,554 Students
52 Courses
Author, Keynote & TEDx Speaker, CEO Rule the Room

Jason Teteak knows what it takes to Rule the Room. The master trainer and speaking presentation teacher has taught more than 50,000 people how to flawlessly command attention.

He’s won praise and a wide following for his original methods, his engaging style, and his knack for transferring communications skills via practical, simple, universal, and immediately actionable techniques.

Jason first made a reputation in the medical training industry, where he was known as “the presentation coach and trainer who trains the trainers.” Teteak’s attention to detail and precision in communicating definitive information was honed in serving this lifesaving industry.

In response to many requests, he began to offer personalized services and quickly developed a following as a private coach and a consultant whose clientele includes elite institutions, universities, and top corporate executives.

His new book, Rule the Room, was recently published in the summer of 2013. He has developed more than fifty presentation and communication training programs ranging in length from one hour to three days that serve as the basis for this unique, practical, and comprehensive course.