The Key to Finding and Keeping Customers
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The Key to Finding and Keeping Customers

How to use Marketing Planning & Strategy to Design a User Centered Business
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
0 students enrolled
Created by Lisa Newton
Last updated 12/2016
English
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Includes:
  • 1.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Market their product / service to the best customer, with a target USP message specifically, they'll know who their customers are, what they want, what to say to them and how to satisfy their needs profitably
View Curriculum
Requirements
  • There is nothing that students need to do before starting this course
Description

What is the secret to finding and keeping customers happy? How is it, that some businesses can survive through the recession and economically challenging times, and yet others have to close their doors? Contrary to what might be popular belief, just because you have a good (or even GREAT) product or service, does not guarantee you longevity or a successful business! These days you really do have to put your customer first!

This course shows you how to create a customer-centred business. We put the customer at the heart of all of our transactions. We show you how to identify your prime customer and to find out what they want. We look at the 9 P's which you should be aware of and how to price your product effectively for maximum sales and profitability.

If you've been struggling with custome relationships, or you've just created a product/service and now need to market it to the right person, they this course is for you. It's useful if you have your own (or a clients) product / service in mind, because then you can apply the exercises and relate it to something which will be useful and practical for you to take away and use in real life.

Your course tutor is an multi-award-winning entrepreneur with a first class honours degree in Accounting with Marketing and has created and led more than 10 successful service-based businesses in a varierty of fields inclusing accounting, telecoms, hair and beauty, weightloss, events, software, property, publishing and print. Customer service, finding and targeting the customer with the right message, 'giving the customer what they want' at 'a price they can afford' in a 'way that they want it' has been key to her success.

You don't need any previous experience of marketing to take this course. No knowledge is assumed. There is a course booklet (16 pages) for you to print off and complete as we go through the course. This can be used as part of your business plan, or as a blue print to successfully designing your own user-centered business.

The SECRET to finding and keeping customers is in your practises and techniques. Most people never think about what we're about to cover in this course. But you know what? It works! Take one day out of your business, to sit and think and go over this material, and i'm sure over the next 30, 60 to 90 days, if you actually apply this stuff - then you will see a difference in your business. 

The market is tough out there. Economic conditions are not going to make business any easier. Get prepared for what is about to come, and make your business bullet proof.If you want to survive the times ahead, you are going to have to learn how to find, attract and keep your customers!

Who is the target audience?
  • The target student is someone interested in a career in Marketing, or someone who is developing / has developed a product or service and wants to market that product /service effectively
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Curriculum For This Course
Expand All 15 Lectures Collapse All 15 Lectures 01:35:18
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Introduction
1 Lecture 03:41
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Know Your Customer
4 Lectures 33:33

Surveys
09:54

Who are your BEST customers?
08:03

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All about YOU
4 Lectures 27:54
Finding your USP
05:15

FAB
08:36

SWOT
02:46

Pricing
11:17
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Finding & Keeping Customers
5 Lectures 28:11
The 9 P's
05:15

What business are you REALLY in?
02:24

Promotional Mix
06:57

Internet Marketing
06:11

Getting past the Gatekeeper
07:24
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Conclusion
1 Lecture 01:59
Recap and Next Steps
01:59
About the Instructor
Lisa Newton
3.9 Average rating
247 Reviews
3,330 Students
87 Courses
Entrepreneur & Serial Author

Lisa Newton BA MSc FMAAT has a masters degree in Investment Management and a first class honours degree in Accounting with Marketing. She formed her first company in 2004 with £150 in the same month of graduating from City University, London UK. Lisa has never had a full time 9 to 5 job in her life. She's a serial entrepreneur and author who holds directorships in various industries including telecoms, property management, publishing, hair & beauty as well as finance. She has won various awards in Business including: Young Entrepreneur of the Year Award 2007, in 2008 Enterprising Business Award, in 2016 BE Mogul Award and has been nominated and shortlisted in numerous others. In 2011 and in 2012 one of her companies won Best Accounting Franchisor Award. In 2015 and 2017 one of her companies won Best Bookkeeping Business London (Accountancy International Awards).

Lisa's books include: How to write a book in two weeks, Constant Cashflow, Make the most of your money, How to start your own bookkeeping business, Cosmic ordering with Vision Boards, How to Franchise Your Business and Quickbooks Online The Handbook. Some of the books are in audio-format on itunes and audible.

Lisa hosts her own show The Authors Podcast which can be found on the iTunes channel.

Lisa supports the charity The MS Society. A speaker, coach, consultant and an avid networker, Lisa enjoys meeting people and working on projects with like-minded individuals.

In her spare time, Lisa likes traveling, dancing salsa, writing books, learning languages, meditation, yoga and cosmic ordering.