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Customer Loyalty
Rating: 3.0 out of 5(24 ratings)
113 students
Created byThe Art Of Service
Last updated 3/2015
English

What you'll learn

  • Be aware of the Loyalty Business Model.
  • Learn the Basic Loyalty Model, Service Quality Model, and the Expanded Models.
  • Be introduced to the different Customer Loyalty Incentives.

Course content

9 sections • 55 lectures • 1h 45m total length

  • Loyalty Business Model and the Basic Loyalty Models0:54

    This lecture will discuss the Loyalty Business model and Basic Loyalty models.

  • Service Quality Model and Samples2:57

    This lecture will discuss the Service Quality Model and discuss some samples.

    .

    Lecture outline: 

    0:00    Service Quality Model

    2:00    Examples of Service Quality Model
  • Expanded Models1:04

    This lecture will talk about Expanded Models.

  • Loyalty Marketing1:10

    This discussion will focus on Loyalty Marketing.

  • History of Loyalty Marketing3:59

    This lecture will cover the history of Loyalty Marketing.

  • Loyalty Program1:17

    This lecture will discuss the Loyalty program.

  • History of the Loyalty Program11:42

    This lecture will cover the history of the Loyalty program.

Requirements

  • Basic understanding of the business industry
  • Knowledge of the English language

Description

Customer loyalty is all about attracting the right customer, getting them to buy, buy often, buy in higher quantities, and bring even more customers. In short, you build customer loyalty by treating people the way they want to be treated.

This course will begin discussions by explaining the Loyalty Business Model. The course includes discussions on the Basic Loyalty Model, Service Quality Model, Expanded Model, and some examples of Customer Loyalty Incentives.

Who this course is for:

  • Anyone looking to gain an understanding of Customer Loyalty Programs and its practical application in an IT and Non-IT environment.
  • Career-driven IT professionals stay relevant in their roles in the I.T. industry.

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