Customer Loyalty
2.5 (4 ratings)
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Customer Loyalty

An introductory course about understanding customer loyalty, the loyalty business model and the basic loyalty model.
2.5 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
32 students enrolled
Last updated 3/2015
English
Current price: $10 Original price: $50 Discount: 80% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 1 min on-demand audio
  • 12 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Be aware of the Loyalty Business Model.
  • Learn the Basic Loyalty Model, Service Quality Model, and the Expanded Models.
  • Be introduced to the different Customer Loyalty Incentives.
View Curriculum
Requirements
  • Basic understanding of the business industry
  • Knowledge of the English language
Description

Customer loyalty is all about attracting the right customer, getting them to buy, buy often, buy in higher quantities, and bring even more customers. In short, you build customer loyalty by treating people the way they want to be treated.

This course will begin discussions by explaining the Loyalty Business Model. The course includes discussions on the Basic Loyalty Model, Service Quality Model, Expanded Model, and some examples of Customer Loyalty Incentives.

Who is the target audience?
  • Anyone looking to gain an understanding of Customer Loyalty Programs and its practical application in an IT and Non-IT environment.
  • Career-driven IT professionals stay relevant in their roles in the I.T. industry.
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Curriculum For This Course
Expand All 66 Lectures Collapse All 66 Lectures 05:44:59
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Loyalty Models and Marketing
8 Lectures 23:03

This lecture will discuss the Loyalty Business model and Basic Loyalty models.

Preview 00:54

This lecture will discuss the Service Quality Model and discuss some samples.

.

Lecture outline:

0:00    Service Quality Model
2:00    Examples of Service Quality Model
Preview 02:57

This lecture will talk about Expanded Models.

Preview 01:04

This discussion will focus on Loyalty Marketing.

Preview 01:10

This lecture will cover the history of Loyalty Marketing.

Preview 03:59

This lecture will discuss the Loyalty program.

Loyalty Program
01:17

This lecture will cover the history of the Loyalty program.

History of the Loyalty Program
11:42

Section 1 - Quiz
5 questions

This PDF file contains Section 1 of this course. You can download the complete e book at the end of this course.

Reading Assignment Section 1
13 pages
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Customer Loyalty
9 Lectures 13:14

This lecture will identify an example of a customer loyalty program, namely Alliance Data.

Alliance Data
00:24

This lecture will identify an example of a customer loyalty program, namely Alliance Data Businesses.

Alliance Data Businesses
01:59

This lecture will identify an example of a customer loyalty program, namely BahnCard.

BahnCard
03:52

This lecture will identify an example of a customer loyalty program, namely Blue Chip Stamps.

Blue Chip Stamps
00:38

This lecture will identify an example of a customer loyalty program, namely Canadian Tire Money.

Canadian Tire Money
01:26

This lecture will identify an example of a customer loyalty program, namely CASPIAN.

CASPIAN
00:30

This lecture will identify an example of a customer loyalty program, namely Club Nintendo.

Club Nintendo
03:18

This lecture will identify an example of a customer loyalty program, namely DefCom Australia.

DefCom Australia
01:07

Section 2 - Quiz
5 questions

This PDF file contains Section 2 of this course. You can download the complete e book at the end of this course.

Reading Assignment Section 2
12 pages
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Loyalty Programs
8 Lectures 11:37

This lecture will identify an example of a customer loyalty program, specifically Electronic Beats.

Electronic Beats
00:48

This lecture will identify an example of a customer loyalty program, specifically European Youth Card.

European Youth Card
01:36

This lecture will identify an example of a customer loyalty program, specifically Everyday Rewards (Australia).

Everyday Rewards (Australia)
02:50

This lecture will identify an example of a customer loyalty program, specifically Everyday Rewards (US).

Everyday Rewards (US)
00:27

This lecture will identify an example of a customer loyalty program, specifically Fly Buys (New Zealand).

Fly Buys (New Zealand)
01:38

This lecture will identify an example of a customer loyalty program, specifically Fly Buys (Australia).

Fly Buys (Australia)
03:16

This lecture will identify an example of a customer loyalty program, specifically FreedomRewardz.

FreedomRewardz
01:02

Section 3 - Quiz
5 questions

This PDF file contains Section 3 of this course. You can download the complete e book at the end of this course.

Reading Assignment Section 3
12 pages
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Loyalty Case Studies
11 Lectures 12:50

This lecture will discuss a loyalty case study, namely Green Shield Stamps.

Green Shield Stamps
00:43

This lecture will discuss a loyalty case study, namely HBC Rewards.

HBC Rewards
00:41

This lecture will discuss a loyalty case study, namely I Love Rewards.

I Love Rewards
01:05

This lecture will discuss a loyalty case study, namely Kachingo.

Kachingo
00:24

This lecture will discuss a loyalty case study, namely KTX Family Card.

KTX Family Card
00:26

This lecture will discuss a loyalty case study, namely Loopt.

Loopt
02:23

This lecture will discuss a loyalty case study, namely LoyaltyOne.

LoyaltyOne
00:51

This lecture will discuss a loyalty case study, namely Magsformiles.

Magsformiles
00:15

This lecture will discuss a loyalty case study, namely Maritz, LLC.

Maritz, LLC
02:05

This lecture will discuss a loyalty case study, namely My Coke Rewards.

My Coke Rewards
03:57

Section 4 - Quiz
5 questions

This PDF file contains Section 4 of this course. You can download the complete e book at the end of this course.

Reading Assignment Section 4
13 pages
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Retention Programs
9 Lectures 10:27

This lecture will identify some examples of retention programs, specifically Nectar Loyalty Card.

Nectar Loyalty Card
01:25

This lecture will identify some examples of retention programs, specifically Net Promoter.

Net Promoter
02:08

This lecture will identify some examples of retention programs, specifically Next Jump.

Next Jump
00:56

This lecture will identify some examples of retention programs, specifically Payback.

Payback
00:07

This lecture will identify some examples of retention programs, specifically PC Points.

PC Points
01:23

This lecture will identify some examples of retention programs, specifically Pepsi Stuff.

Pepsi Stuff
00:48

This lecture will identify some examples of retention programs, specifically Premium.

Premium
00:55

This lecture will identify some examples of retention programs, specifically President's Choice Financial.

President's Choice Financial
02:45

Section 5 - Quiz
5 questions

This PDF file contains Section 5 of this course. You can download the complete e book at the end of this course.

Reading Assignment Section 5
12 pages
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Loyalty Cards Part 1
8 Lectures 20:36

This lecture will identify an example of loyalty cards, namely Prize.

Prize
06:45

This lecture will identify an example of loyalty cards, namely Purehmv.

Purehmv
01:18

This lecture will identify an example of loyalty cards, namely Rebate Card.

Rebate Card
02:14

This lecture will identify an example of loyalty cards, namely S&H Green Stamps.

S&H Green Stamps
04:19

This lecture will identify an example of loyalty cards, namely SCORE!Mountain.

SCORE!Mountain
01:34

This lecture will identify an example of loyalty cards, namely Speedpass.

Speedpass
02:38

This lecture will identify an example of loyalty cards, namely Student Price Card.

Student Price Card
01:48

Section 6 - Quiz
5 questions

This PDF file contains Section 6 of this course. You can download the complete e book at the end of this course.

Reading Assignment Section 6
12 pages
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Loyalty Cards Part 2
7 Lectures 13:45

This lecture will identify other examples of loyalty cards, specifically Tesco Clubcard.

Tesco Clubcard
02:43

This lecture will identify other examples of loyalty cards, specifically Total Rewards.

Total Rewards
02:02

This lecture will identify other examples of loyalty cards, specifically Trading Stamp.

Trading Stamp
00:56

This lecture will identify other examples of loyalty cards, specifically Travel Incentive.

Travel Incentive
02:41

This lecture will identify other examples of loyalty cards, specifically VOILA Hotel Rewards.

VIOLA Hotel Rewards
04:54

This lecture will identify other examples of loyalty cards, specifically WorldCard.

WorldCard
00:29

Section 7 - Quiz
5 questions

This PDF file contains Section 7 of this course. You can download the complete e book at the end of this course.

Reading Assignment Section 7
12 pages
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Course Resources
3 Lectures 00:00

This e book contains the entire Customer Loyalty course in a PDF format.

Customer Loyalty Complete Certification Kit Book
142 pages

This e book is a list of terms and definitions often used in the field of customer loyalty .

Customer Loyalty Glossary of Terms
1 page

This PDF file contains all the answers to all the quizzes in each section of this course.

Quiz Answer Sheet
7 pages
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Customer Loyalty Certification
3 Lectures 01:27

Now that you've finished your Udemy course, - you are eligible to sit your official Certification exam.


Certification is not mandatory.

Once you've completed the course, email our exam department at exams@artofservice.com.au to purchase your exam voucher and sit your final exam.


You will receive a PDF certificate through your email upon passing the examination.

Final Exam
1 page

We are always in the process of improving our courses and procedures for a better learning experience for our students. Your input is very important to us.


Follow the step-by-step procedure on taking the evaluation and receiving your certificate of completion.

Evaluation Form
1 page

A final message from our CEO.

Conclusion - Final Lecture
01:27
About the Instructor
The Art Of Service
3.4 Average rating
386 Reviews
4,779 Students
57 Courses
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