Customer Loyalty

An introductory course about understanding customer loyalty, the loyalty business model and the basic loyalty model.
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  • Lectures 66
  • Contents Video: 2 hours
    Other: 4 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2014 English

Course Description

Customer loyalty is all about attracting the right customer, getting them to buy, buy often, buy in higher quantities, and bring even more customers. In short, you build customer loyalty by treating people the way they want to be treated.

This course will begin discussions by explaining the Loyalty Business Model. The course includes discussions on the Basic Loyalty Model, Service Quality Model, Expanded Model, and some examples of Customer Loyalty Incentives.

What are the requirements?

  • Basic understanding of the business industry
  • Knowledge of the English language

What am I going to get from this course?

  • Be aware of the Loyalty Business Model.
  • Learn the Basic Loyalty Model, Service Quality Model, and the Expanded Models.
  • Be introduced to the different Customer Loyalty Incentives.

What is the target audience?

  • Anyone looking to gain an understanding of Customer Loyalty Programs and its practical application in an IT and Non-IT environment.
  • Career-driven IT professionals stay relevant in their roles in the I.T. industry.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Loyalty Models and Marketing
00:54

This lecture will discuss the Loyalty Business model and Basic Loyalty models.

02:57

This lecture will discuss the Service Quality Model and discuss some samples.

.

Lecture outline:

0:00    Service Quality Model
2:00    Examples of Service Quality Model
01:04

This lecture will talk about Expanded Models.

01:10

This discussion will focus on Loyalty Marketing.

03:59

This lecture will cover the history of Loyalty Marketing.

01:17

This lecture will discuss the Loyalty program.

11:42

This lecture will cover the history of the Loyalty program.

Section 1 - Quiz
5 questions
13 pages

This PDF file contains Section 1 of this course. You can download the complete e book at the end of this course.

Section 2: Customer Loyalty
00:24

This lecture will identify an example of a customer loyalty program, namely Alliance Data.

01:59

This lecture will identify an example of a customer loyalty program, namely Alliance Data Businesses.

03:52

This lecture will identify an example of a customer loyalty program, namely BahnCard.

00:38

This lecture will identify an example of a customer loyalty program, namely Blue Chip Stamps.

01:26

This lecture will identify an example of a customer loyalty program, namely Canadian Tire Money.

00:30

This lecture will identify an example of a customer loyalty program, namely CASPIAN.

03:18

This lecture will identify an example of a customer loyalty program, namely Club Nintendo.

01:07

This lecture will identify an example of a customer loyalty program, namely DefCom Australia.

Section 2 - Quiz
5 questions
12 pages

This PDF file contains Section 2 of this course. You can download the complete e book at the end of this course.

Section 3: Loyalty Programs
00:48

This lecture will identify an example of a customer loyalty program, specifically Electronic Beats.

01:36

This lecture will identify an example of a customer loyalty program, specifically European Youth Card.

02:50

This lecture will identify an example of a customer loyalty program, specifically Everyday Rewards (Australia).

00:27

This lecture will identify an example of a customer loyalty program, specifically Everyday Rewards (US).

01:38

This lecture will identify an example of a customer loyalty program, specifically Fly Buys (New Zealand).

03:16

This lecture will identify an example of a customer loyalty program, specifically Fly Buys (Australia).

01:02

This lecture will identify an example of a customer loyalty program, specifically FreedomRewardz.

Section 3 - Quiz
5 questions
12 pages

This PDF file contains Section 3 of this course. You can download the complete e book at the end of this course.

Section 4: Loyalty Case Studies
00:43

This lecture will discuss a loyalty case study, namely Green Shield Stamps.

00:41

This lecture will discuss a loyalty case study, namely HBC Rewards.

01:05

This lecture will discuss a loyalty case study, namely I Love Rewards.

00:24

This lecture will discuss a loyalty case study, namely Kachingo.

00:26

This lecture will discuss a loyalty case study, namely KTX Family Card.

02:23

This lecture will discuss a loyalty case study, namely Loopt.

00:51

This lecture will discuss a loyalty case study, namely LoyaltyOne.

00:15

This lecture will discuss a loyalty case study, namely Magsformiles.

02:05

This lecture will discuss a loyalty case study, namely Maritz, LLC.

03:57

This lecture will discuss a loyalty case study, namely My Coke Rewards.

Section 4 - Quiz
5 questions
13 pages

This PDF file contains Section 4 of this course. You can download the complete e book at the end of this course.

Section 5: Retention Programs
01:25

This lecture will identify some examples of retention programs, specifically Nectar Loyalty Card.

02:08

This lecture will identify some examples of retention programs, specifically Net Promoter.

00:56

This lecture will identify some examples of retention programs, specifically Next Jump.

00:07

This lecture will identify some examples of retention programs, specifically Payback.

01:23

This lecture will identify some examples of retention programs, specifically PC Points.

00:48

This lecture will identify some examples of retention programs, specifically Pepsi Stuff.

00:55

This lecture will identify some examples of retention programs, specifically Premium.

02:45

This lecture will identify some examples of retention programs, specifically President's Choice Financial.

Section 5 - Quiz
5 questions
12 pages

This PDF file contains Section 5 of this course. You can download the complete e book at the end of this course.

Section 6: Loyalty Cards Part 1
06:45

This lecture will identify an example of loyalty cards, namely Prize.

01:18

This lecture will identify an example of loyalty cards, namely Purehmv.

02:14

This lecture will identify an example of loyalty cards, namely Rebate Card.

04:19

This lecture will identify an example of loyalty cards, namely S&H Green Stamps.

01:34

This lecture will identify an example of loyalty cards, namely SCORE!Mountain.

02:38

This lecture will identify an example of loyalty cards, namely Speedpass.

01:48

This lecture will identify an example of loyalty cards, namely Student Price Card.

Section 6 - Quiz
5 questions
12 pages

This PDF file contains Section 6 of this course. You can download the complete e book at the end of this course.

Section 7: Loyalty Cards Part 2
02:43

This lecture will identify other examples of loyalty cards, specifically Tesco Clubcard.

02:02

This lecture will identify other examples of loyalty cards, specifically Total Rewards.

00:56

This lecture will identify other examples of loyalty cards, specifically Trading Stamp.

02:41

This lecture will identify other examples of loyalty cards, specifically Travel Incentive.

04:54

This lecture will identify other examples of loyalty cards, specifically VOILA Hotel Rewards.

00:29

This lecture will identify other examples of loyalty cards, specifically WorldCard.

Section 7 - Quiz
5 questions
12 pages

This PDF file contains Section 7 of this course. You can download the complete e book at the end of this course.

Section 8: Course Resources
142 pages

This e book contains the entire Customer Loyalty course in a PDF format.

1 page

This e book is a list of terms and definitions often used in the field of customer loyalty .

7 pages

This PDF file contains all the answers to all the quizzes in each section of this course.

Section 9: Customer Loyalty Certification
1 page

Now that you've finished your Udemy course, - you are eligible to sit your official Certification exam.


Certification is not mandatory.

Once you've completed the course, email our exam department at exams@artofservice.com.au to purchase your exam voucher and sit your final exam.


You will receive a PDF certificate through your email upon passing the examination.

1 page

We are always in the process of improving our courses and procedures for a better learning experience for our students. Your input is very important to us.


Follow the step-by-step procedure on taking the evaluation and receiving your certificate of completion.

01:27

A final message from our CEO.

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