Customer Journeys for B2B Enterprises

Identify and target your audience using marketing personas and the buyer journey, turning prospects from leads to sales.
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  • Lectures 16
  • Contents Video: 35 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2014 English

Course Description

Are you ready to become a marketing rockstar?

Take leads from prospects to closed sales by learning all about how they think, act, and move. By identifying buyer personas and buyer journeys, you'll learn how to attract your target audience and move them through the sales funnel.

This course will give you a better understanding of marketing, sales, and growth, all while teaching you the ins and outs of getting key messages to the people that really matter--your customers.

What are the requirements?

  • You should have a general understanding of sales funnels, though we will discuss these in greater length.

What am I going to get from this course?

  • Target your unique audience using buyer personas to identify where they are on the decision journey, ultimately allowing you to close the deal.
  • Become a marketing rockstar by delivering key messages to your audience in a way that resonates with them.
  • Speak fluidly about how to turn leads into sales.

What is the target audience?

  • This course is designed for any CEO, CMO, marketer, salesperson, or communications professional looking to get in front of the right people to deliver a targeted message that resonates with the audience.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
What We'll Cover
Preview
01:13
The Decision Journey Model
Preview
02:00
Problem Awareness
Preview
01:30
Initial Consideration
Preview
02:22
Section 2: Understanding Buyer Psychology
Establishing Your Unique Offerings
Preview
01:38
Vendor Review
Preview
01:14
The Purchase Moment
Preview
01:06
Reducing Friction at Every Stage
01:12
Section 3: Marketing Personas
Persona Identification
01:34
Persona Building Model
04:43
Persona Example : VP of Marketing
02:44
Key Messaging for Each Stage
03:59
Section 4: Making Content Work for You
How to Manage Content Creation
02:23
Organizing Your Keywords
03:18
Using Keywords to Track the Buyer Journey
01:42
Section 5: Conclusion
Conclusion: Parting Tips for Success
02:20

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Instructor Biography

William Flanagan, Growth hacking entrepreneur with 3+ successful ventures

William Flanagan is the Founder and CEO of Audienti (formerly OMA-Organic Marketing Analytics), a software company that helps businesses drive traffic that converts with content. He is a nationally recognized marketing expert and leader, regularly speaking at industry events and writing articles and opinions in a number of different industries.

Formerly, William was the CEO of TEMPUS Group (US), a digital agency where he lead efforts with communications, Internet technology, non-profit, small business and governmental clients. Prior to founding The TEMPUS Group, William was VP of Marketing at Cognio, a wireless technology software company, where he was responsible for leading the company's product management and marketing efforts. At Cognio, his efforts, combined with a fantastic executive team, created the Enterprise Spectrum Assurance market,secured several OEMs of Cognio technology, scaled the business to an over-$10-million run rate from no revenues, and ultimately drove acquisition of Cognio by Cisco, Inc. in October 2007.

Prior to joining Cognio, William was a founder and the Chief Strategy Officer of sentitO Networks, a venture-backed startup building award-winning VoIP solutions. William has also held a number of positions at Tellabs/SALIX Technologies, Lucent/Ascend, and 3Com/Primary Access. In addition to efforts with TEMPUS Group, William actively works with the Taproot Foundation, a non-profit foundation focused on helping other non-profit organizations gain access to the marketing infrastructure they need to improve the human condition. In addition, William has worked with the National Science Foundation on market viability and strategy for prospective awards of Small Business Innovative Research program grants, a program that has awarded over $100 million in grants to small businesses.

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