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Are you ready to become a marketing rockstar?
Take leads from prospects to closed sales by learning all about how they think, act, and move. By identifying buyer personas and buyer journeys, you'll learn how to attract your target audience and move them through the sales funnel.
This course will give you a better understanding of marketing, sales, and growth, all while teaching you the ins and outs of getting key messages to the people that really matter--your customers.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction|
What We'll CoverPreview
The Decision Journey ModelPreview
|Section 2: Understanding Buyer Psychology|
Establishing Your Unique OfferingsPreview
The Purchase MomentPreview
Reducing Friction at Every Stage
|Section 3: Marketing Personas|
Persona Building Model
Persona Example : VP of Marketing
Key Messaging for Each Stage
|Section 4: Making Content Work for You|
How to Manage Content Creation
Organizing Your Keywords
Using Keywords to Track the Buyer Journey
|Section 5: Conclusion|
Conclusion: Parting Tips for Success
William Flanagan is the Founder and CEO of Audienti (formerly OMA-Organic Marketing Analytics), a software company that helps businesses drive traffic that converts with content. He is a nationally recognized marketing expert and leader, regularly speaking at industry events and writing articles and opinions in a number of different industries.
Formerly, William was the CEO of TEMPUS Group (US), a digital agency where he lead efforts with communications, Internet technology, non-profit, small business and governmental clients. Prior to founding The TEMPUS Group, William was VP of Marketing at Cognio, a wireless technology software company, where he was responsible for leading the company's product management and marketing efforts. At Cognio, his efforts, combined with a fantastic executive team, created the Enterprise Spectrum Assurance market,secured several OEMs of Cognio technology, scaled the business to an over-$10-million run rate from no revenues, and ultimately drove acquisition of Cognio by Cisco, Inc. in October 2007.
Prior to joining Cognio, William was a founder and the Chief Strategy Officer of sentitO Networks, a venture-backed startup building award-winning VoIP solutions. William has also held a number of positions at Tellabs/SALIX Technologies, Lucent/Ascend, and 3Com/Primary Access. In addition to efforts with TEMPUS Group, William actively works with the Taproot Foundation, a non-profit foundation focused on helping other non-profit organizations gain access to the marketing infrastructure they need to improve the human condition. In addition, William has worked with the National Science Foundation on market viability and strategy for prospective awards of Small Business Innovative Research program grants, a program that has awarded over $100 million in grants to small businesses.