How-To: Customer Interviewing to Create Successful Products
4.4 (44 ratings)
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How-To: Customer Interviewing to Create Successful Products

Step-by-step guide to discover Game-Changing Insights to Build Products, Services and Brands that People Love and Need
4.4 (44 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,410 students enrolled
Created by Sam Hysell
Last updated 7/2015
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Current price: $10 Original price: $45 Discount: 78% off
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  • 2 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Find and interview customers to unlock key product and brand insights
  • Avoid the prevalent traps that lead to new products failing
  • Make critical decisions about product features, user experience, positioning/branding and marketing strategies
  • Know how to effectively position your product so it resonates with customers in a way that drives conversion
  • Identify what features are nice-to-haves vs. must-haves
  • Understand what it takes to run an effective interviews
  • Marry vision with customer understanding to build products people love
View Curriculum
  • A will to create a product and brand that people love

Building a successful new product and brand is an incredible experience. Startups all over the world are tackling new opportunities, 100-year-old corporations are investing millions in the next big thing...yet time and time again, talented people build products that never succeed.

"I've seen so many startups struggle and build something that no one wants wasting precious time and resources. I'm going to force entrepreneurs to take this course so that they end up building something the customer needs the first time around!" - John Peterson

At the core of all successful products and marketing is knowing who your customers are, what they need, and why they need it. And you won't get the answers to these make-or-break questions by having a bunch of meetings within your company — you get them from talking to your customers!

In fact, two hours of customer interviews can literally save you 6 months of building the wrong thing.

You learn who your customers are, what they need, and why they need it. You learn what to build, and what not to build. You're marry your vision with customer understanding to hit the sweet spot.

People know this, but few actually do interviews

  • Where do I find people to talk to?
  • What do I ask them?
  • Can't I just send around a survey?
  • How do I not bias or lead them?
  • How do I turn these interviews into tactical takeaways?
  • How do I get my boss or colleagues to buy in?

We created this course specifically to answer those questions. I've worked with and trained hundreds of product teams from venture backed startups, to accelerators such as TechStars, to corporate innovation labs and product teams.

Knowing how to effectively interview potential customers is key, and if you work with products or want to enable product success, I'd like to cordially invite you to take a straight and to-the-point dive into Customer Interviewing for New Product/Brand Success. See you in the course!

P.S. Here's what past students have had to say:

"This tactical approach to validating demand for a new product/service is arguably the best resource I've come across when it comes to refining my practice of "lean startup" principles." - Rob Caucci

"I've worked with many startup teams and using the interviewing methods outlined in this course, we've been able to make decisions on how to move forward with our product based on actual evidence versus our assumptions." - Andrea Luxenberg

"I've attended Sam's workshops in NYC, and this course captures his exact style: direct, informative, actionable. I love having all this content at my fingertips now." - Steve Dean

Who is the target audience?
  • Product Managers
  • Startup Founders
  • UX Designers & Researchers
  • Marketers
  • Accelerators/Incubators/Entrepreneurship Teachers
Students Who Viewed This Course Also Viewed
Curriculum For This Course
41 Lectures
3 Lectures 09:34
Who I am

How to Get the Most Out of This Course
Startup Traps
5 Lectures 12:54

Build Trap

Everybody Trap

QUICK ANNOUNCEMENT: Getting the most out of the course and helping me help you
Building a Business not a Startup
4 Lectures 14:20
Be The Maserati

Lean Startup Defined

Number One Priority
Stages of Customer Validation
6 Lectures 19:01
Four Stages Overview

Problem/Market Fit

Solution/Market Fit

Product/Market Fit

Now You're a Business
Data vs Vision
4 Lectures 05:03
Henry Ford was right

The Sweet Spot

Christopher Columbus Story

Exercise 1: Customer Persona
3 Lectures 15:36
What makes up a customer

Businesses with multiple customer segments

Exercise 2: Customer Journey Mapping
1 Lecture 04:06
Exercise 3: Identifying Assumptions & Creating Learning Objectives
2 Lectures 09:02
Functional & Emotional Assumptions Exercise

Value Proposition Map
1 page
What Makes Interview Questions Great
2 Lectures 13:23
Most important things to keep in mind

Question Analysis & Breakdown Exercise
Exercise 4: Question Creation
1 Lecture 01:07
4 More Sections
About the Instructor
Sam Hysell
4.3 Average rating
55 Reviews
6,491 Students
3 Courses
24 Year Old Entrepreneur and World Traveler

Sam Hysell graduated college a year ago, and has already been able to create his own business where he's able to do what he loves and travel the world while doing so.

Before starting his own business, Sam was flown around the world to teach aspiring entrepreneurs how to build successful new businesses by applying the lean startup methodology. Today he helps corporations be more innovative using the same tactics and runs a boutique content marketing agency.