Customer Avatar – Attract Your Target Market & Sell More
3.8 (5 ratings)
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Customer Avatar – Attract Your Target Market & Sell More

Attract, Connect and Sell Exponentially More with Your Ideal Customer Every Single Time by Creating a Customer Avatar.
3.8 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,158 students enrolled
Created by Basim Salim
Last updated 10/2016
English
Current price: $10 Original price: $50 Discount: 80% off
1 day left at this price!
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Includes:
  • 33 mins on-demand video
  • 1 Article
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
The psychology behind turning your product from "nice to have" to a solution your market has the "burning desire" to pay for
Create a customer avatar that represent all of your ideal customer and attract them instantly.
Know how to attract thier ideal customer and create lifetime loyalty.
Write marketing messages that help lure thier ideal target market in seconds.
Sell more products and services by speaking directly to the irrational part of the customers brain so they buy more.
Why customer “avatars” are the secret key to your marketing success and how to create one.
What the critical pieces of information you need to have on your target market to create a customer avatar.
How to go about collecting information about your customer avatar.
View Curriculum
Requirements
  • You have a clear idea in your mind of who you would like to reach, sell to or help you can tailor and target your messages and have the strong impact on your target audience.
  • Students at the end of the course will need to get some survey tools to get customer data.
  • Students will need to have a case of people they can interview to get more information.
Description

– COURSE UPDATED: OCTOBER 12, 2016 – NEW LECTURES ADDED –

Do you know who you're exactly selling to?

If you answered something like: women, small business owners, teenangers or mothers...

...then you're probably not selling to anybody

Truly understanding your target market is one of the most important things when it comes to starting to market and sell products online.

Only by having a clear idea in your mind of who you would like to reach, sell to or help you can tailor and target your messages and have the strong impact on your target audience.

This is the secret to success in the online world.

So how do you get information about your customer and have a deep understanding of what they desire and what they fear the most?

By creating a customer avatar.

The customer avatar means is identifying your best customer – the person most likely to buy from you time and again and respond to your marketing with the greatest enthusiasm.

Introducing...

The Customer Avatar course is a step-by-step process to create your ideal customer avatar so you have laser focus when building your product and doing your marketing. When you have laser focus you can sell more of your products and services without spending more money on your marketing because you’re speaking to exactly who you’re selling to.

In this course we'll cover...

  • Why customer “avatars” are the secret key to your marketing success and how to create one.

  • What the critical pieces of information you need to have on your target market to create a customer avatar.

  • How to go about collecting information about your customer avatar.

  • The psychology behind turning your product from "nice to have" to a solution your market has the "burning desire" to pay for

This course is perfect for you if...

  • You’re looking to maximize your marketing to so you’re spending less dollars on advertising and geting more traffic, more leads and more sales.
  • You’re looking to get people to listen to what you have to say and take action on your content.
  • You’re looking to get ahead of your competitors by cutting through the marketing noise and speaking directly to your customers.

Remember, any part of the marketing and sales process that “touches” the customer (which is pretty much EVERYTHING) will improve when you get clear on your customer avatar. 

If you’re ready to learn more and sign up for Customer Avatar course, go ahead and hit that “Take this Course” button!

See you in the course

Who is the target audience?
  • You want to go deep into the psychology of your customer and figure out what they are looking for.
  • You’re looking to maximize your marketing to so you’re spending less dollars on advertising and geting more traffic, more leads and more sales.
  • You’re looking to get people to listen to what you have to say and take action on your content.
  • You’re looking to get ahead of your competitors by cutting through the marketing noise and speaking directly to your customers.
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Curriculum For This Course
Expand All 18 Lectures Collapse All 18 Lectures 36:29
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Introduction to Creating a Customer Avatar of Your Ideal Customer
3 Lectures 07:08

In this lecture students will learn what the course is all about and what they can expect by completing this course.

Preview 01:07

In this lecture students will learn what a customer avatar or profile is and what kinds of information a customer avatar include.

What is a Customer Avatar?
02:09

Students will learn the importance of having a customer avatar and how it can improve thier sales.

Preview 03:52
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Critical Information Needed to Create Your Customer Avatar
6 Lectures 16:50

Students will learn what kind of information they need to create a customer avatar.

Preview 02:15

Students will learn the demographic information that is required to collect for creating thier avatar.

Collecting Demographic Information about Your Ideal Customer
01:34

Students will know what the key customer pain and pleasure points are and what they are looking in a product.

Understanding the Base Desires and Pain Points of Your Ideal Customer
02:52

Students will learn what an empathy map is and what they can do to empathize with thier clients.

Preview 04:38

Students will learn how to create thier customer avatar story with all of the data that is collected.

Creating Your Customer Avatar Story
03:24

Students will learn whether it is a good idea to have multiple avatars and when is it too much?

To Create Multiple Avatars or Not?
02:07
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How to Collect Information of Your Ideal Customer
5 Lectures 06:55

Students will learn how to interview thier ideal customer to get the data they require.

How to Interview Your Ideal Customer
01:53

Students will learn how to take their assumptions about their ideal customer and bring them to paper.
How to Take Your Assumptions onto Paper
01:02

Students will learn how to test their assumptions by interviewing the right way.

Test Your Assumptions with an Interview
01:11

After you have created your product, you will learn how to test them the right way.

Create & Test Your Product
01:18

Here are some tools that students can use to get custoemr information online.

Tools Needed for Getting Customer Information
01:31
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Course Conclusion
4 Lectures 04:59

Learn how to conlcude the course and apply everything you have learned.

Course Conclusion
00:58

Thank You and a Little Favour!
00:40

Learn how you can connect with your Instructor.

Connect with Basim S.
1 page

BONUS: A little gift for you...
03:21
About the Instructor
Basim Salim
4.1 Average rating
364 Reviews
19,376 Students
20 Courses
Startup Marketing Expert, Small Business Consultant & Coach

Basim Salim is a digital marketing and social media expert who has been connecting people and products through online marketing for more than a half-a-decade. As a Digital Marketing expert, he draws his experience in online marketing, event marketing and analytics to help experts to promote their work, share their expertise, seize business opportunities, and interact with consumers. His innovative and unparalleled ability to harness the power of social networks to increase the bottom line has made him a sought after marketing expert.