– COURSE UPDATED: OCTOBER 12, 2016 – NEW LECTURES ADDED –
Do you know who you're exactly selling to?
If you answered something like: women, small business owners, teenangers or mothers...
...then you're probably not selling to anybody
Truly understanding your target market is one of the most important things when it comes to starting to market and sell products online.
Only by having a clear idea in your mind of who you would like to reach, sell to or help you can tailor and target your messages and have the strong impact on your target audience.
This is the secret to success in the online world.
So how do you get information about your customer and have a deep understanding of what they desire and what they fear the most?
By creating a customer avatar.
The customer avatar means is identifying your best customer – the person most likely to buy from you time and again and respond to your marketing with the greatest enthusiasm.
The Customer Avatar course is a step-by-step process to create your ideal customer avatar so you have laser focus when building your product and doing your marketing. When you have laser focus you can sell more of your products and services without spending more money on your marketing because you’re speaking to exactly who you’re selling to.
In this course we'll cover...
Why customer “avatars” are the secret key to your marketing success and how to create one.
What the critical pieces of information you need to have on your target market to create a customer avatar.
How to go about collecting information about your customer avatar.
This course is perfect for you if...
Remember, any part of the marketing and sales process that “touches” the customer (which is pretty much EVERYTHING) will improve when you get clear on your customer avatar.
If you’re ready to learn more and sign up for Customer Avatar course, go ahead and hit that “Take this Course” button!
See you in the course
In this lecture students will learn what the course is all about and what they can expect by completing this course.
In this lecture students will learn what a customer avatar or profile is and what kinds of information a customer avatar include.
Students will learn what kind of information they need to create a customer avatar.
Students will learn the demographic information that is required to collect for creating thier avatar.
Students will know what the key customer pain and pleasure points are and what they are looking in a product.
Students will learn what an empathy map is and what they can do to empathize with thier clients.
Students will learn how to create thier customer avatar story with all of the data that is collected.
Students will learn whether it is a good idea to have multiple avatars and when is it too much?
Students will learn how to interview thier ideal customer to get the data they require.
Students will learn how to test their assumptions by interviewing the right way.
After you have created your product, you will learn how to test them the right way.
Here are some tools that students can use to get custoemr information online.
Learn how to conlcude the course and apply everything you have learned.
Learn how you can connect with your Instructor.
Basim Salim is a digital marketing and social media expert who has been connecting people and products through online marketing for more than a half-a-decade. As a Digital Marketing expert, he draws his experience in online marketing, event marketing and analytics to help experts to promote their work, share their expertise, seize business opportunities, and interact with consumers. His innovative and unparalleled ability to harness the power of social networks to increase the bottom line has made him a sought after marketing expert.