How to Acquire Customers in a Repeatable and Scalable Way

Proven Channels and Tactics to Acquire Customers in Sustainable and Scalable Way
3.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
2,722 students enrolled
$19
$20
5% off
Take This Course
  • Lectures 31
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 11/2015 English

Course Description

Have you created a product or service, but struggled to achieve the massive amounts of revenue you deserve?

Are you a marketer who's overwhelmed by the amounts of channels you can use, but not sure which ones are best for your business?

Do you want to learn the tactics I've used to help multiple startups go from napkins to millions of customers?

Do you want to make this happen fast?

Then you're in the right place! Join our community of entrepreneurs and marketers and you'll be able to start pumping customers into your business by applying the proven tactics and strategies we've outlined in this course.

If you spend 2 hours going through this course, I guarantee you will drastically increase your sales (literally, if you don't I'll give you a full refund).

We've designed this course to be actionable and to the point... Nothing to lose, everything to gain!

What are the requirements?

  • Have a landing page live that you can drive traffic as you begin to increase site traffic using the tactics outlined in this course

What am I going to get from this course?

  • Acquire customers and increase sales in a sustainable and scalable way
  • Approach marketing from a data-driven perspective to learn (exactly) what works, and (exactly) what needs improvement
  • Create a customer persona so you can effectively target and convert prospects into customers
  • Determine which paid ad channels to leverage (Adwords, Facebook, etc.) and what to measure so you can get the most customers for the least cost
  • Use proven content marketing and search engine optimization (SEO) strategies to increase organic growth
  • Find anyone's email and effectively reach out to channel partners (blogs, news outlets, etc.) to increase exposure in your target audience
  • Leverage social media marketing as a way to attract, engage and acquire new customers
  • Implement a viral referral program
  • Optimize your landing page so you can convert all the new traffic you'll be getting
  • Test and measure what matters across all possible channels so you can continuously improve your customer acquisition strategy

What is the target audience?

  • Entrepreneurs who already have a product or service to sell
  • Marketers who aren't using metrics to track and increase performance
  • Businesses who have not yet found a sustainable and scalable way to continually acquire customers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Welcome! Couple Quick Things So You Can Get the Most Out of This Course
Welcome!
Preview
01:56
Values of Effective Marketers
Preview
02:57
Course Overview
Preview
02:06
Section 2: Most Important Metrics for Marketers
03:10

This is the most important metric of all when it comes to finding a scalable customer acquisition strategy...

Lifetime Value per Customer (LTV) > Cost per Acquisition (CPA)

04:40

Using Dave McClure's Pirate Metrics you will have a clear understanding of what to measure and what to focus on.

The metrics are Acquisition, Activation, Retention, Referral and Revenue.

2 questions

To help make sure you clearly understand which metrics matter most and how to interpret them.

Section 3: Let's Create a Customer Persona
02:30

The psychoraphics and demographics behind effective customer personas.

03:45

A quick exercise and example for you to create your own effective Customer Persona.

Customer Persona Quiz
1 question
Section 4: Get the Most Out of Paid Advertising
01:54

We're going to go over the most important metrics within paid ads (CPC, CPA, CPM, RPM) and then which variables you can test and tracking (targeting, ad copy, ad images)

03:40

What makes Google AdWords unique and how can you approach it effectively.

02:15
What makes Facebook Ads unique and how can you approach it effectively.
01:52
What makes the other major paid Ad Channels unique and how can you approach them effectively.
01:54

How do you pick a paid channel to focus on based on the unique aspects of your business?

1 question

Make sure your on track about how to get the most out of paid ads.

Section 5: Increase Organic Growth Through Content Marketing and SEO
Content Marketing Fundamentals
01:01
How to Create Epic Content
05:24
How Search Engine Optimization (SEO) Works
03:51
Ways to Optimize your Rank
02:38
Other Search Platforms to Be Aware Of
02:55
Section 6: Business Development/Outreach for Marketers
How to Access Existing Audiences Through Effective Outreach
07:37
How to Find Anyone's Email Address
02:22
The Templates
Article
1 question

A quiz to test your skills when it comes to Business Development

Section 7: Using Social Media Marketing to Build and Engage to Acquire New Customers
How to Grow Your Following and Convert It Into Customers
03:03
INTERVIEW: How to Win at Social Media with Benjamin Wilson
07:19
1 question

A quiz to make sure you're on route to crush it at social media for your business?

Section 8: Engineering Virality So 1 Customer Leads to Greater Than 2
Mechanics of Virality
04:27
Renowned Venture Capitalist on How to Create Virality
Article
1 question

Check in as to how well you understand virality

Section 9: Conversion Optimization
03:11

Conversion optimization is a matter of understand which variables lead to conversion, and testing them to drive results.

04:22

These are things to keep in mind when making sure that you are doing a fantastic job converting visitors who come to your page.

Article

Awesome landing page inspiration to improve conversion

1 question

Quiz to test your knowledge of conversion optimization

Section 10: Experiment Your Way to Sustainable and Scalable Customer Acquisition
02:04

The core loop that you will be using to run experiments so you can find the most scalable and sustainable marketing channels.

02:27

A clear framework you can use to create and run an effective experiement

03:04

Here's how you figure out what you should be focused on testing and improving.

Experiment Quiz
1 question
Section 11: Now Go Make Some Magic Happen!
Bringing It All Together
02:33

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Sam Hysell, 24 Year Old Entrepreneur and World Traveler

Sam Hysell graduated college a year ago, and has already been able to create his own business where he's able to do what he loves and travel the world while doing so.

Before starting his own business, Sam was flown around the world to teach aspiring entrepreneurs how to build successful new businesses by applying the lean startup methodology. Today he helps corporations be more innovative using the same tactics and runs a boutique content marketing agency.

Instructor Biography

Chris Rodriguez, Growth Hacking Jedi

I build brands, drive traffic, manage communities, grow userbases & analyze data. I've taken startups from ideas to hundreds of thousands of customers, and helped existing businesses go from thousands of customers to millions. I'm a believer and practitioner in all things data-driven and "lean startup". Test, then validate with data, then build, then win.

Ready to start learning?
Take This Course