How to Acquire Customers in a Repeatable and Scalable Way
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How to Acquire Customers in a Repeatable and Scalable Way

Proven Channels and Tactics to Acquire Customers in Sustainable and Scalable Way
3.7 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5,027 students enrolled
Last updated 11/2015
English
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Includes:
  • 1.5 hours on-demand video
  • 3 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Acquire customers and increase sales in a sustainable and scalable way
  • Approach marketing from a data-driven perspective to learn (exactly) what works, and (exactly) what needs improvement
  • Create a customer persona so you can effectively target and convert prospects into customers
  • Determine which paid ad channels to leverage (Adwords, Facebook, etc.) and what to measure so you can get the most customers for the least cost
  • Use proven content marketing and search engine optimization (SEO) strategies to increase organic growth
  • Find anyone's email and effectively reach out to channel partners (blogs, news outlets, etc.) to increase exposure in your target audience
  • Leverage social media marketing as a way to attract, engage and acquire new customers
  • Implement a viral referral program
  • Optimize your landing page so you can convert all the new traffic you'll be getting
  • Test and measure what matters across all possible channels so you can continuously improve your customer acquisition strategy
View Curriculum
Requirements
  • Have a landing page live that you can drive traffic as you begin to increase site traffic using the tactics outlined in this course
Description

Have you created a product or service, but struggled to achieve the massive amounts of revenue you deserve?

Are you a marketer who's overwhelmed by the amounts of channels you can use, but not sure which ones are best for your business?

Do you want to learn the tactics I've used to help multiple startups go from napkins to millions of customers?

Do you want to make this happen fast?

Then you're in the right place! Join our community of entrepreneurs and marketers and you'll be able to start pumping customers into your business by applying the proven tactics and strategies we've outlined in this course.

If you spend 2 hours going through this course, I guarantee you will drastically increase your sales (literally, if you don't I'll give you a full refund).

We've designed this course to be actionable and to the point... Nothing to lose, everything to gain!

Who is the target audience?
  • Entrepreneurs who already have a product or service to sell
  • Marketers who aren't using metrics to track and increase performance
  • Businesses who have not yet found a sustainable and scalable way to continually acquire customers
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Curriculum For This Course
Expand All 31 Lectures Collapse All 31 Lectures 01:31:12
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Welcome! Couple Quick Things So You Can Get the Most Out of This Course
3 Lectures 06:59
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Most Important Metrics for Marketers
2 Lectures 07:50

This is the most important metric of all when it comes to finding a scalable customer acquisition strategy...

Lifetime Value per Customer (LTV) > Cost per Acquisition (CPA)

Preview 03:10

Using Dave McClure's Pirate Metrics you will have a clear understanding of what to measure and what to focus on.

The metrics are Acquisition, Activation, Retention, Referral and Revenue.

Pirate Metrics
04:40

To help make sure you clearly understand which metrics matter most and how to interpret them.

Acquisition Metrics Quiz
2 questions
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Let's Create a Customer Persona
2 Lectures 06:15

The psychoraphics and demographics behind effective customer personas.

What Constitutes an Effective Customer Persona
02:30

A quick exercise and example for you to create your own effective Customer Persona.

Customer Persona - Example & Exercise
03:45

Customer Persona Quiz
1 question
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Get the Most Out of Paid Advertising
5 Lectures 11:35

We're going to go over the most important metrics within paid ads (CPC, CPA, CPM, RPM) and then which variables you can test and tracking (targeting, ad copy, ad images)

Paid Ad Fundamentals and Metrics
01:54

What makes Google AdWords unique and how can you approach it effectively.

Getting the Most Out of Google AdWords
03:40

What makes Facebook Ads unique and how can you approach it effectively.
Getting the Most Out of Facebook Ads
02:15

What makes the other major paid Ad Channels unique and how can you approach them effectively.
Getting the Most Out of Other Paid Ad Channels (LinkedIn, Twitter, iAds, etc.)
01:52

How do you pick a paid channel to focus on based on the unique aspects of your business?

How-To Pick a Paid Ad Channel to Focus On?
01:54

Make sure your on track about how to get the most out of paid ads.

Paid Ads Quiz
1 question
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Increase Organic Growth Through Content Marketing and SEO
5 Lectures 15:49
Content Marketing Fundamentals
01:01

How to Create Epic Content
05:24

How Search Engine Optimization (SEO) Works
03:51

Ways to Optimize your Rank
02:38

Other Search Platforms to Be Aware Of
02:55
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Business Development/Outreach for Marketers
3 Lectures 10:12
How to Access Existing Audiences Through Effective Outreach
07:37

How to Find Anyone's Email Address
02:22

The Templates
00:13

A quiz to test your skills when it comes to Business Development

Business Development for Marketers Quiz
1 question
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Using Social Media Marketing to Build and Engage to Acquire New Customers
2 Lectures 10:22
How to Grow Your Following and Convert It Into Customers
03:03

INTERVIEW: How to Win at Social Media with Benjamin Wilson
07:19

A quiz to make sure you're on route to crush it at social media for your business?

Social Media Quiz
1 question
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Engineering Virality So 1 Customer Leads to Greater Than 2
2 Lectures 04:43
Mechanics of Virality
04:27

Renowned Venture Capitalist on How to Create Virality
00:16

Check in as to how well you understand virality

Virality Quiz
1 question
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Conversion Optimization
3 Lectures 07:37

Conversion optimization is a matter of understand which variables lead to conversion, and testing them to drive results.

The Right Way to Approach Conversion Optimization
03:11

These are things to keep in mind when making sure that you are doing a fantastic job converting visitors who come to your page.

Landing Page Optimization
04:22

Awesome landing page inspiration to improve conversion

Excellent Landing Page Examples
00:04

Quiz to test your knowledge of conversion optimization

Conversion Optimization
1 question
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Experiment Your Way to Sustainable and Scalable Customer Acquisition
3 Lectures 07:35

The core loop that you will be using to run experiments so you can find the most scalable and sustainable marketing channels.

Build, Measure, Learn Loop
02:04

A clear framework you can use to create and run an effective experiement

How to Create an Experiment
02:27

Here's how you figure out what you should be focused on testing and improving.

What to Test and When to Test It
03:04

Experiment Quiz
1 question
1 More Section
About the Instructor
Sam Hysell
4.6 Average rating
52 Reviews
6,474 Students
3 Courses
24 Year Old Entrepreneur and World Traveler

Sam Hysell graduated college a year ago, and has already been able to create his own business where he's able to do what he loves and travel the world while doing so.

Before starting his own business, Sam was flown around the world to teach aspiring entrepreneurs how to build successful new businesses by applying the lean startup methodology. Today he helps corporations be more innovative using the same tactics and runs a boutique content marketing agency.

Chris Rodriguez
3.7 Average rating
3 Reviews
5,027 Students
1 Course
Growth Hacking Jedi

I build brands, drive traffic, manage communities, grow userbases & analyze data. I've taken startups from ideas to hundreds of thousands of customers, and helped existing businesses go from thousands of customers to millions. I'm a believer and practitioner in all things data-driven and "lean startup". Test, then validate with data, then build, then win.