Culture | How to Seek and Retain a Culturally Aligned Work

Learn and understand how to build and protect the right culture and all the things you need to seek and retain your team
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Instructed by Learoy Tonight Business / Management
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  • Lectures 20
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
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About This Course

Published 9/2015 English

Course Description

Culture is not so easily defined. We think about culture as the mix of ingredients to get a recipe right. How to seek and retain a culturally aligned workforce with Learoy Tonight will provide you with the skills and knowledge to understand what drives culture and what you can do to create and foster the one that's right for you.

If you want to protect your culture, you've got to be able to get the right people to support it. And before that, you need to be able to attract the type of people to want to apply. Your people are your ingredients and your culture is your recipe to bringing them altogether. Get the recipe wrong and it could mean the difference between just needing a pinch of salt, or having an inedible dish.

Figuring out how to get them in and then have them long enough to savour them is a skill you can learn and we're here to show you how.

Each lecture in this course has been carefully selected for you to explore how to implement relevant and meaningful strategies to support you as a leader and culture driver now and in the future.

This course will provide you with many tips and tricks you can utilize inside and out of your workplace, it will encourage and motivate you to really understand and support the environment you're trying to create.

Learoy Tonight is a fresh business with interesting and modern ideas towards education. Many people take part in creating these courses – from subject matter experts, to researchers and designers – to ensure you are provided with the best learning experience and the most up to date information. We are excited about education and want to give you the opportunity to be the best you can be.

This course will take you approximately 30 to 45 minutes to complete and will cover all of the things you need to seek and retain your team. Our content will give you the opportunity to listen to experts and understand relevant models for you to use on your journey to achieving the right people recipe. This will be an experience to enjoy with a collection of videos, interviews and engaging imagery throughout our presentations.

This course is a small section of our Culture: In the Mix journey. If you would like to really challenge yourself, join us for the entire culture building experience.

What are you waiting for? Start tonight, be on your way to amazing culture tomorrow.

What are the requirements?

  • A keen readiness to learn and put it into practice
  • Access to a computer, tablet or iPad
  • Headphones or speakers to listen to videos

What am I going to get from this course?

  • Identify the trends in the modern workplace that will impact your mix
  • Future proof your workplace talent search and communication strategy
  • Understand the importance of developing a strong Employer Brand
  • Develop an Employee Value Proposition that attracts the right talent for you
  • Identify what drives teams to leave a business
  • Understand the link between diversity, inclusion and the link to a great culture
  • Identify strategies to retain top talent

Who is the target audience?

  • Anyone looking to boost their skills as a leader
  • Anyone with an interest in driving strong business and team culture
  • Anyone looking to develop their workplace into an environment where people want to be
  • Anyone with leadership or management experience, whether in a junior to middle management level or those who wish to move into a middle/senior management role
  • Anyone from a small, medium or large organisation

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Welcome to How to Seek and Retain a Culturally Aligned Workforce

Getting the right people for your culture can be tricky. Let's take a look at the trends that impact our search for the perfect work team.

Section 2: Strategies for the Future of Work

Let's take a look at what it means to future-proof your workplace and what it will look like in 2020.

Reference -

  • Meister, J & Willyerd K 2010 The 2020 Workplace, Harper Collins eBooks.

The 10 forces shaping the future workplace now. Let's spend some time understanding what's driving our new world.


Here we will look at an article by Natalie Burge - 'How Technology has Changed Workplace Communication'.

Reference and Further Reading -
  • Burge, N, 2013, 'How Technology Has Changed Workplace Communication', 12 October 2013,, viewed 10 March 2015. (see external resources)
1 page

Let's take a look at the Future of Work YouTube clip.

Section 3: The Importance of Your Employer Brand

There are many things to keep in mind when recruiting. Let's take a look at how you can articulate your employer brand so you can find the best fit for your organisation.

1 page

Here we will look at some statistics to understand employer brands online.


Here we will take you through a checklist so you know what to consider when creating your employer brand.


In here we look at why Employer Branding is important for your culture.


To ensure you know how to keep your most talented employees, we will take you through the four main areas to focus on.

Reference and Further Reading -

  • 'How to create a winning employee retention strategy', n.d.,, viewed 11 March 2015. (see external resources)
1 page

Try using these questions to see the person, not the professional. Download this PDF to keep for future reference.

Section 4: Employee Value Proposition
7 pages

Let's take a look at how to develop an Employer Value Proposition (EVP) and the importance of doing it well.

2 pages

Check out these examples related to EVPs.


Here we will take you through how to you create a powerful Employee Value Proposition (EVP), before looking at a real world example by adidas.

Once you have watched this video, take a look at the downloadable resources for a quote from adidas and a question and answer worksheet for you to take some time to think about.

Reference and Further Reading -

  • adidas group, n.d., 'working here',, viewed 16 March 2015. (see external resources)
1 page

To explore more on adidas, checkout the YouTube video and website link under the resources tab.

1 page

Let's take a look at some statements from some questionable job applications.


To figure out how to retain your talented employees, let's take a look at 10 reasons why they might leave.

Reference and Further Reading -

  • Myatt, M, 2012, 'Ten Reasons Your Top Talent Will Leave You', 13 December 2012,, viewed 10 March 2015. (see external resources)
Section 5: Embedding Diversity and Inclusion

The work environment, or culture, you create is critical to employee retentions. Let's take a look at how you can create strategies to focus on diversity and inclusion in your business.


There's no doubt that it can be hard to get the right people. But what's even harder, is how to keep them. Let's look at what you can do to retain the people you worked so hard for.

Section 6: Congratulations! You know how to Seek and Retain a Culturally Aligned Workforce

Where to from here?

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Instructor Biography

Learoy Tonight, Bite Size Learning

Learoy believes that an investment in education is an investment in your future business. Learoy has a driving passion for outcomes, business return and creating engaging learning experiences.

Learoy Tonight is essentially bite size learning, it's all about learning that little bit now and implementing those new skills and knowledge in the workplace tomorrow.

Learoy isn't your typical education company. It's a forward-thinking, digital business that's leading the way. We've done the research and we're driving results through education. You'll see.

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