Crowdfunding for Novices: Prepare & Run Your First Campaign
3.8 (11 ratings)
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Crowdfunding for Novices: Prepare & Run Your First Campaign

Experts and successful campaign owners teach you how to launch a successful crowdfunding campaign.
3.8 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
502 students enrolled
Last updated 4/2015
English
Price: Free
Includes:
  • 6.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Set up and manage a successful crowdfunding campaign.
View Curriculum
Requirements
  • No prior experience or additional materials are necessary.
Description

During its first campaign, the "Coolest" cooler never reached its funding goal. After the founder retooled his approach and launched a second campaign, the "Coolest" went on to become the most-funded crowdfunding project of all time.

Many hardware entrepreneurs make the mistake of assuming that a killer product will essentially sell itself. The truth is, without the proper preparation and optimization crowdfunding campaigns may never get off the ground, no matter how awesome the product is.

This course takes a look at what makes a successful hardware crowdfunding campaign and how to accomplish the same. Through exclusive interviews with multiple hardware entrepreneurs who have each raised more than $500K through crowdfunding, you will learn how these founders exceeded their goals by an order of magnitude.

The course is taught through a mix of interviews, instructional videos and slide decks. There are no assessments during the course and you are not required to use any outside materials or programs. You will benefit from over 7 hours of course content.

There is nothing more exciting than watching all of your hard work come to fruition as your crowdfunding campaign rockets past your goal within a few days, hours, or even minutes. Be one of those entrepreneurs who gets everything right on their first try: learn how to Hack the Crowd.

Who is the target audience?
  • This course will walk you through every step of preparing for and running your first crowdfunding campaign. This course is probably not for you if you have already successfully funded one or more crowdfunding campaigns.
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Curriculum For This Course
Expand All 40 Lectures Collapse All 40 Lectures 06:19:26
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Fundamentals
7 Lectures 41:31

In this lecture, you will learn more about crowdfunding. We'll give you an overview of this course outline and the people featured in it:

Anaïs Ryterband – Hardware Club

Niko Klansek – FlyKly

Richard Ollier – Giroptic

Séverin Marcombes – Lima

Ismail Baran & Anton Suvorov – LIX Pen

Martin Källström – Narrative

Laurent Le Pen – Omate

Kyle Doerksen – OneWheel

Björn Bollensdorff – Panono

Scott Miller – Dragon Innovation

Chris Tsai – Celery

Kaitlyn Houk – Rainfactory

Vincent Baumier – TXCube

Ben Bateman – Indiegogo

John Dimatos – Kickstarter

Introduction
03:44

In this lecture you will learn why you should consider crowdfunding. Featuring:

Alexis Houssou – Hardware Club

Séverin Marcombes – Lima

Martin Källström – Narrative

Laurent Le Pen – Omate

Björn Bollensdorff – Panono

Scott Miller – Dragon Innovation

Check out the resources for a summary.

Why choose crowdfunding?
05:31

In this lecture, you will learn when you should consider launching a crowdfunding campaign. Featuring:

Jared Guillory – Hardware Club

Ben Bateman – Indiegogo

John Dimatos – Kickstarter

Check out the resources for a summary.


When? At which stage of the startup lifecycle?
06:19

In this lecture you will learn when you should consider crowdfunding. Featuring:

Vincent Baumier – TXCube

Check out the resources for a summary.

When? At which stage of product development?
06:45

In this lecture, you will learn about the key elements differentiating one crowdfunding platform from another and the advantages of self-hosted campaigns. Featuring:

Laurent Le Pen – Omate

Niko Klansek – FlyKly

Kyle Doerksen – OneWheel

Martin Källström – Narrative

Björn Bollensdorff – Panono

Ben Bateman – Indiegogo

John Dimatos – Kickstarter

Kaitlyn Houk – Rainfactory

Chris Tsai – Celery

Check out the resources for a summary.

Where? On which platform?
12:14

In this lecture, you will learn about several key elements for preparing your campaign from:

Kaitlyn Houk – Rainfactory

Check out the resources for a summary.

How? Action plan
02:50

In this lecture, you'll get a general idea of the time required to prepare for your campaign. Featuring:

Kyle Doerksen – OneWheel

Laurent Le Pen – Omate

Richard Ollier – Giroptic

Niko Klansek – FlyKly

Martin Källström – Narrative

Björn Bollensdorff – Panono

Ismail Baran & Anton Suvorov – LIX Pen

Check out the resources for a summary.

How much time for preparation?
04:08
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Action Plan
13 Lectures 01:49:58

In this lecture, you will learn where your product should be before your campaign starts in order to not let your backers down and to deliver something matching their expectations.

Scott Miller – Dragon Innovation

Björn Bollensdorff – Panono

Check out the resources for a summary.

Product checklist
03:12

In this lecture, you will learn what you need to understand about your costs before you can know how much you need to raise through crowdfunding.

Scott Miller – Dragon Innovation

Check out the resources for a summary.

BOM & request for quotes - how to set your goal
04:09

In this lecture, you will learn key points which will help you determine your product pricing. Featuring:

Alexis Houssou – Hardware Club

Séverin Marcombes – Lima

Check out the resources for a summary.

Pricing
21:02

In this lecture, you will learn from experts and founders how to target your campaign communication.

Kaitlyn Houk – Rainfactory

John Dimatos – Kickstarter

Ismail Baran & Anton Suvorov – LIX Pen

Martin Källström – Narrative

Kyle Doerksen – OneWheel

Björn Bollensdorff – Panono

Séverin Marcombes – Lima

Check out the resources for a summary. You can also find there a pdf explaining how to access share/clickthrough data on any Kickstarter campaign you'd like.

Target your audience
09:47

In this lecture, you will learn how to build and grow your community of supporters. Featuring:

Jared Guillory – Hardware Club

Martin Källström – Narrative

Richard Ollier – Giroptic

Séverin Marcombes – Lima

Ismail Baran & Anton Suvorov – LIX Pen

Ben Bateman – Indiegogo

Check out the resources for a summary as well as more info from Indiegogo.

Build and grow your community (the pre-campaign formula)
08:41

In this lecture, you will learn about the key elements of a good crowdfunding video. Featuring:

Kaitlyn Houk – Rainfactory

Ben Bateman – Indiegogo

John Dimatos – Kickstarter

Séverin Marcombes – Lima

Check out the resources for a summary.

Crowdfunding video
10:00

In this lecture, you will learn best practices for building your crowdfunding page.

Kaitlyn Houk – Rainfactory

Ben Bateman – Indiegogo

John Dimatos – Kickstarter

Jared Guillory – Hardware Club

Check out the resources for a summary.

Crowdfunding page
11:52

In this lecture you will learn how to estimate and set your delivery date.

Scott Miller – Dragon Innovation

Jared Guillory – Hardware Club

Check out the resources for a summary.

Shipping date
06:00

In this lecture, you will learn about PR strategy. Featuring:

Martin Källström – Narrative

Laurent Le Pen – Omate

Séverin Marcombes – Lima

Richard Ollier – Giroptic

Kaitlyn Houk – Rainfactory

Chris Tsai – Celery

John Dimatos – Kickstarter

Jared Guillory – Hardware Club

Check out the resources for a summary as well as more info from Indiegogo.

PR strategy
09:14

In this lecture, you will learn how to reach out to journalists and create engaging content. Featuring:

Alexis Houssou – Hardware Club

Willy Braun – former General Manager at France Digitale (French entrepreneurship/investor lobby)

Check out the resources for a summary.

How to approach journalists and create engaging content
09:40

In this lecture you will learn how to manage your launch day. Featuring:

Martin Källström – Narrative

Séverin Marcombes – Lima

Niko Klansek – FlyKly

Ben Bateman – Indiegogo

John Dimatos - Kickstarter

Check out the resources for a summary as well as more info from Indiegogo.

Launch day!
06:03

In this lecture, you will learn why communication with your backers is absolutely key during your campaign. Featuring:

Martin Källström – Narrative

Séverin Marcombes – Lima

Richard Ollier – Giroptic

Björn Bollensdorff – Panono

Check out the resources for a summary as well as more info from Indiegogo.

Communication with backers
05:44

In this lecture, you will learn how to maintain your campaign momentum from:

Richard Ollier – Giroptic

Check out the resources for a summary.

Running the marathon
04:34
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What's next?
6 Lectures 40:25

In this lecture, you will learn which actions to take near the end of your campaign to keep track of your backers and organize shipping. Featuring:

Ben Bateman – Indiegogo

John Dimatos – Kickstarter

Martin Källström – Narrative

Richard Ollier – Giroptic

Björn Bollensdorff – Panono

Check out the resources for a summary.

Preparation for shipping
06:45

In this lecture, you will learn how important it is to drive traffic from your crowdfunding page to your own website after your campaign is finished. Featuring:

Niko Klansek – FlyKly

Martin Källström – Narrative

Richard Ollier – Giroptic

Björn Bollensdorff – Panono

Kaitlyn Houk – Rainfactory

Ben Bateman – Indiegogo

John Dimatos – Kickstarter

Check out the resources for a summary.

Driving traffic from your crowdfunding page to your own website
07:09

In this lecture, you will learn about Celery's pre-order management features from:

Chris Tsai – Celery

Check out the resources for a summary.

Celery: how to manage your pre-orders
09:55

In this lecture, you will learn about the first step to manufacturing your product. Featuring:

Scott Miller – Dragon Innovation

Kyle Doerksen – OneWheel

Martin Källström – Narrative

Richard Ollier – Giroptic

Björn Bollensdorff – Panono

Check out the resources for a summary.

Manufacturing
08:43

In this lecture, you will learn about shipping from:

Scott Miller – Dragon Innovation

Check out the resources for a summary.

Shipping
01:48

In this lecture, the startup founders give us some final advice on anything that was not covered fully in the earlier lectures. Featuring:

Niko Klansek – FlyKly

Richard Ollier – Giroptic

Séverin Marcombes – Lima

Martin Källström – Narrative

Laurent Le Pen – Omate

Kyle Doerksen – OneWheel

Björn Bollensdorff – Panono

Check out the resources for a summary.


Final tip
06:05
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Bonus: full-length interviews
14 Lectures 03:07:32

OneWheel has created an innovative electric boardsport. Their product is a self-balancing board based around a central wheel containing a powerful motor.

View their Kickstarter and website here.

OneWheel
05:53

Omate makes a fully waterproof smartwatch compatible with all smartphones.

View their Kickstarter and website here.

Omate
08:28

Lima makes a network storage device giving you access to all of your files on all of your devices.

View their Kickstarter and website here.

Lima
14:42

FlyKly makes a powered smartwheel for your bicycle. It contains a motor in its hub to intelligently assist your pedaling.

View their Kickstarter or website here.

FlyKly
05:32

Giroptic makes a full HD 360° video camera.

View their Kickstarter and website here.

Giroptic
16:12

Lix Pen makes a 3D printing pen for creating freehand design in the air.

View their Kickstarter and website here.

LIX Pen
04:47

Narrative makes a small wearable camera to automatically capture those moments in life we wish to remember.

View their Kickstarter and website here.

Narrative
12:13

Panono makes a throwable ball camera which captures everything in every direction for full-spherical panoramic images.

View their Indiegogo and website here.

Panono
08:03

Rainfactory is a boutique marketing consulting company focused on helping crowdfunding campaigns reach their fullest potential.

View their website here.

Rainfactory
20:35

Indiegogo is a leading international crowdfunding platform.

View their website here.

Indiegogo
16:30

Celery is a platform for accepting pre-orders and for running "self-starter" crowdfunding campaigns.

View their website here.

Celery
20:19

Boston-based Dragon Innovation offers manufacturing services and/or a 20-point certification process to help hardware startups succeed.

View their website here.

Dragon Innovation
20:03

Kickstarter is a leading international crowdfunding platform.

View their website here.

Kickstarter
24:22

Willy Braun is the former General Manager of France Digitale, a French lobby for digital entrepreneurs.


He currently runs the online magazine Brocooli.

Willy Braun
09:53
About the Instructor
Alexis Houssou
3.8 Average rating
11 Reviews
502 Students
1 Course
Hardware Crowdfunding Expert & Advisor

As partner and co-founder of Elephants and Ventures, Alexis has advised and invested in more than 10 successfully crowdfunded companies. From this experience, he's become an expert at bringing great ideas to life through killer crowdfunding campaigns.

Alexis is a co-founder of Hardware Club, a community of more than 40 startups across the globe who have collectively raised more than $15M in crowdfunding.

Previously, Alexis founded several companies (first one at age 20) and worked for many years in structured equity for a leading European investment bank.

He has backed more than 50 technology projects on Kickstarter and Indiegogo.

Hardware Club
3.8 Average rating
11 Reviews
502 Students
1 Course

The past decade has deeply revamped the hardware landscape.

Fuelled by crowdfunding platforms, new connectivity systems and lower costs, a real Hardware Revolution has taken shape. Yet transforming a company supported by early adopters into an industrial machine designed for mass-production is incredibly hard and still requires an unparalleled level of skill. Startups rarely have someone to turn to when they need to push the scaling button.

The Hardware Club wants to change this. We want to be the catalyst of the Hardware Revolution and grow the Apple(s) of tomorrow.

We're proud to count no less than 45 amazing startups from 15 different countries. These startups have collectively raised over $15M on crowdfunding platforms like Kickstarter and IndieGoGo and managed to secure more than $53M in VC funding.

Barbara Belvisi
3.8 Average rating
11 Reviews
502 Students
1 Course
Hardware Lover, Investor & Expert

Barbara is an expert on all things Hardware and regular speaker at tech conferences.

She is a co-founder of the Hardware Club, which has helped more than 100 founders build and scale amazing hardware companies.

Barbara is also co-founder of Elephants and Ventures, a venture boutique whose portfolio includes Prynt, Lima, ISKN, and Keecker.

She has been in the Venture Capital industry for many years and has invested in more than 15 startups.

Recently, Barbara co-authored a book on the IoT.