Crowdfunding: The Nitty Gritty - from Great Idea to Launch

Crowdfunding projects garnered $5 Billion in 2015; Is your Great Idea the next Crowdfunding success?
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  • Lectures 89
  • Length 8 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2016 English

Course Description

In 2015, about $5 BILLION was pledged in Crowdfunding campaigns, changing how ideas are financed! (COURSE PUBLISHED 6/23/16!!!)

Are you curious whether YOUR IDEA is right for Crowdfunding? In this Introduction to Crowdfunding course, Rob McCallum first takes you over first critical hurdle for any potential campaign - whether your idea is worthy and right for crowd funding.

Then, in Part 2 of the course, McCallum goes detail by detail on what exactly you need to do to prepare for launch - week by week, right up to launch day.

Rob McCallum, the "King of Kickstarter," has raised more than $175,000 across multiple campaigns. He brings his unique take to the concept of crowd funding and lays out the essentials tips and assets you’ll need in place to see success. 

Maybe, you've already made the decision to Crowdfund your first Idea. For you, this course is a critical checklist to make sure you've made ALL of the appropriate considerations.

Rob breaks down this complex subject matter and delivers it through casual conversation.

The course includes more than two hours of case studies, which follow McCallum's latest $33,000+ crowd funding success, from pre-planning to launch!

Presented by Dr. YouTube, Robert Scot, the course is professionally produced and logically laid out, and easy to follow. If you already have taken a course presented by Dr. YouTube, you know his courses are aimed at trying to help entrepreneurial students earn more money.

So, you've already decided to kick off your first Crowdfunding campaign? Woah .. Slow down and go through this course. Rob gets into details that you may not have considered - there's nothing like a calm, experienced hand to help navigate through unfamiliar waters!

The course includes a great discussion on how to use your existing background and expertise to further promote your campaign.

"Rob McCallum is super sharp and does an amazing job of getting under the hood of the whole crowd funding phenomenon," said Dr. YouTube. "He provides details through anecdotes related to his Nintendo Quest video crowd funding campaign that you really can't get any where else."

Learn about the kind of key art you’ll need and the magic formula for the perfect campaign video. By the end of the discussion, you’ll know whether your idea is perfect for crowdfunding, or how to alter it in the perfect way to set yourself up for unimaginable success.

What are the requirements?

  • You will need an entrepreneurial spirit.
  • And, it would be best to be strong in some area of business - for example, marketing, operations, video creation, copywriting … You can partner with others who have the skills you don't!

What am I going to get from this course?

  • Analyze whether Your Idea is ready for Crowdfunding.
  • Accurately estimate the cost of your Crowdfunding campaign.
  • Choose a Crowdfunding platform that fits your campaign.
  • Follow Rob's road map right to the day of launching your own campaign!

Who is the target audience?

  • This Crowdfunding course is meant for Entrepreneurs, Marketers, Dreamers, and Thrill Seekers.
  • If you've decided to launch, this course is a must.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Considering Crowdfunding? You've Taken the First Step Forward!

Welcome! Here's a bit about what's in store for you!

Start with a Treat
A LIVE Campaign!
Section 2: Why Crowdfunding?
How Can Crowdfunding Help?
Crowdfunding vs Investors
Responsibilities and Legalities
Do Some Products Work Better than Others to Crowdfund?
Do You Need Crowdfunding Experience to be Successful?
What’s Ahead for You When You Decide to Crowdfund?
Do You Need a Team?
Section 3: The Idea
The Most Important Element - The Idea
What Do You Want to Ceate & How is Crowdfunding the Last Step to Getting There?
Your Exciting, Powerful Idea
The Power of Community
Know Your Backer
Going from idea to final product - and Spreading the word
Section 4: The Platform
There are a Number of Popular Platforms
Perception of Various Popular Platforms: Does it Matter?
Does One Platform Support Your Specific Endeavor More than Another?
Country of Origin
The Process
Section 5: The Campaign Page
The All-Important Campaign Page
The Goal
The Title
What Kind of Experience Does Your Page Provide?
The Structure
Design Elements
The Nuts and Bolts: from Spell-Checking to Adding Links
Section 6: Key Art
How Art Can Sell Your Idea
Your Brand, Product, and Identity
The Community
What Makes Key Art "Good" Art?
What Size Should Your Art Be, and Should You Hire a Graphic Designer?
Section 7: The Campaign Video
Let's Talk About Your Video
Do You NEED a Video?
You Probably Should Hire a Pro, and Here's What to Look for in their Resume
The Look of Your Video
Length and Structure
The Impact - and the Goal
Section 8: So, Is Your Idea CrowdFunding Worthy?
Considering What's Next
Section 9: The Rewards
The Rewards: How Many?
How Much Do You Ask For?
Early Backers
Types of Rewards
Adjusting Rewards in Flight
More on Type and Presentation of Rewards
Domestic and International Rewards
Section 10: The Money
How Much Do You Need to Accomplish Your Goal?
How Much Do You Ask For?
Currency and What Pledgers See
Section 11: Stretch Goals
What Are Stretch Goals?
Are Stretch Goals Allowed? Are They Mandatory?
Your Platform is a Rich Resource
Some Rules of Thumb
Section 12: Ready to Launch
When to Launch
The Perfect Campaign Length
Contact the Press and Why
Crowdfunding Services
Are You SURE You Should Initiate a Crowdfunding Campaign?
Other Assets You Need to Have on Hand
Section 13: Research
Project Blindness
Community for Research
Community Pulse
Are You Convinced?
The Advantage of Crowdfunding
Section 14: Stats You Could Use
Best Month and Early Bird
Campaign Length
Campaign Updates
Window of Death
The Best Launch Day
Section 15: Case Study: Setting Up a Campaign: Jurassic Park Fan Documentary

Watch as Rob takes you through the campaign creation process, starting with landing at, the scope of the project he's been hired for, and why it's a good fit for Kickstarter.


Navigate through the opening screens of setting up a Kickstarter campaign, specifically  how to set up "The Basics" and why that's incredibly crucial to your project.


Setting up rewards for backers can be tricky, so watch as Rob shows you the interface and tells you about some key things to consider like what and how to reward backers giving consideration to shipping, quantities, and allowing for backers from around the world.


After Rob breaks down the mechanics and variables to consider for the rewards, watch as he orchestrates some key strategies that you NEED to employ in your successful campaign.


The heart of every campaign is The Story and how you choose to describe your project to potential backers in this open-ended space.


Rob walks you through his first pass with project specifics in mind for this proposed, Jurassic Park Fan Documentary. You'll discover how clear concise descriptions with The Story can win over potential backers, and how and where to consider using some images.


Now that the groundwork has been laid in the most public sections of your Kickstarter, Rob points to a couple sections that need a lot of attention, but most people forget about until it's too late.


There are a number of 3rd party sites that help you understand the metrics of crowdfunding, and even breakdown the progress of your campaigns, past and present. Rob takes you through Kicktraq, a site that he's lovingly obsessed with for at least 30 days every year.

Section 16: Case Study: Box Art - From Inception to Completion

Months before the intended launch date, Rob walks you through the body of his campaign, what works, his concerns and much more!


Rob turns his focus to his proposed rewards, and reward structure for backers and why it might or might not work.


Learn how to launch your campaign and if you're ready!


Rob walks you through a quick "to-do" list of things before you launch your campaign that YOU MUST consider.


Rob launches the Box Art campaign and shows you what you need to do IMMEDIATELY after launching, and what to consider for the rest of Day 1, and more!


With 7 days down, Rob examines the data and flow of the Box Art campaign and what that might mean going forward and how to adjust for more backers, pledges, and press!

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Instructor Biography

Robert Scot, Dr YouTube is a multi-media Marketing Expert

Robert Scot's courses on Udemy have received nearly 400 Five-Star Reviews, with more than 30,000 students enrolled, from 161 countries.

Known in web video, affiliate marketing, and YouTube marketing circles as Dr. YouTube, Mr. Scot has created and managed advertising and marketing campaigns for a diverse variety of professional industries, including doctors, lawyers, artists, affiliate marketing, and service businesses.

"I am committed to bringing top-shelf courses to my students - courses that could help them get ahead in life, and make a substantial living," preaches Dr. YouTube.

For nearly two decades, Dr. YouTube has been teaching, both online and in live seminars, on multiple aspects of his professional experience in video and filmmaking, photography, advertising, copywriting, affiliate marketing and publishing.

In the past 10 years, Mr. Scot has developed a reputation as one of the top experts on YouTube marketing and web video marketing, in general, as his practice became laser focused on getting clients Page 1 Google search results, through the use of YouTube videos.

In his video optimization courses, Mr. Scot teaches proven methods on how to get your videos (or your client's videos!) to the the top of Google - in easy-to-follow, step-by-step lectures.

For about 15 years, Mr. Scot published a series of magazines in the town of Sedona, Arizona (U.S. Southwest), including an Arts & Politics newsmagazine and a number of tourist-oriented glossies.

The glossies featured spectacular photos from the red rock country of Sedona, "America's Most Beautiful City" (USA Today), many of which Mr. Scot shot, and many of which he acquired through hiring photographers and working with stock photography agencies.

Dr. YouTube's stock photo courses guide photo lovers into making money in the stock photography business. Not only does he touch on some simple photo tips and tricks to improve your photos, his mission is "to help you create a workflow that guarantees long-term passive income doing something you love."

"Frankly, the YouTube optimization courses are as valuable to my stock photo students at they are to my YouTube and video optimization students."

And ...

Mr. Scot is one of the founders of the Web Video Means Business team, whose members share strategies and techniques for improving video rankings on Google - mostly through the use of YouTube.

In 2010 … "Back in 2006, when Google bought YouTube, everything changed in the web video marketing world. Today, the effect has shaken the Affiliate Marketing world. In fact, it's turned the Affiliate Marketing world upside-down."

Mr. Scot's photography and aerial videography is available for licensing through private and public stock agencies.

Instructor Biography

Rob McCallum is an award-winning filmmaker, documenting subjects like video games, heavy metal, fanboy fanatics, and more. His work has garnered press attention from NBC, CBS, CBC Radio•One, CTV, WIRED, /Film and Destructoid. Known for out-of-the-box thinking and fierce determination, McCallum has heralded multiple crowdfunding campaigns that have raised over $100,000. He currently hosts a top ten "GamerCast" on Patreon and iTunes, and is a guest contributor for various online blogs and sites. His obsession with all things Jim Henson is hard to understand but most people forgive him for his deep love of Masters of the Universe and Ducktales.

Instructor Biography

Josh Schmidt, Content Creator

Blogging, video and podcasts are my expertise. I work with a number of websites creating content on weekly and daily basis. You can see some of my work at and

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