Crowdfunding: The Nitty Gritty - from Great Idea to Launch
3.3 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
154 students enrolled
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Crowdfunding: The Nitty Gritty - from Great Idea to Launch

Crowdfunding projects garnered $5 Billion in 2015; Is your Great Idea the next Crowdfunding success?
3.3 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
154 students enrolled
Last updated 6/2016
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Current price: $10 Original price: $200 Discount: 95% off
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  • 8 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Analyze whether Your Idea is ready for Crowdfunding.
  • Accurately estimate the cost of your Crowdfunding campaign.
  • Choose a Crowdfunding platform that fits your campaign.
  • Follow Rob's road map right to the day of launching your own campaign!
View Curriculum
  • You will need an entrepreneurial spirit.
  • And, it would be best to be strong in some area of business - for example, marketing, operations, video creation, copywriting … You can partner with others who have the skills you don't!

In 2015, about $5 BILLION was pledged in Crowdfunding campaigns, changing how ideas are financed! (COURSE PUBLISHED 6/23/16!!!)

Are you curious whether YOUR IDEA is right for Crowdfunding? In this Introduction to Crowdfunding course, Rob McCallum first takes you over first critical hurdle for any potential campaign - whether your idea is worthy and right for crowd funding.

Then, in Part 2 of the course, McCallum goes detail by detail on what exactly you need to do to prepare for launch - week by week, right up to launch day.

Rob McCallum, the "King of Kickstarter," has raised more than $175,000 across multiple campaigns. He brings his unique take to the concept of crowd funding and lays out the essentials tips and assets you’ll need in place to see success. 

Maybe, you've already made the decision to Crowdfund your first Idea. For you, this course is a critical checklist to make sure you've made ALL of the appropriate considerations.

Rob breaks down this complex subject matter and delivers it through casual conversation.

The course includes more than two hours of case studies, which follow McCallum's latest $33,000+ crowd funding success, from pre-planning to launch!

Presented by Dr. YouTube, Robert Scot, the course is professionally produced and logically laid out, and easy to follow. If you already have taken a course presented by Dr. YouTube, you know his courses are aimed at trying to help entrepreneurial students earn more money.

So, you've already decided to kick off your first Crowdfunding campaign? Woah .. Slow down and go through this course. Rob gets into details that you may not have considered - there's nothing like a calm, experienced hand to help navigate through unfamiliar waters!

The course includes a great discussion on how to use your existing background and expertise to further promote your campaign.

"Rob McCallum is super sharp and does an amazing job of getting under the hood of the whole crowd funding phenomenon," said Dr. YouTube. "He provides details through anecdotes related to his Nintendo Quest video crowd funding campaign that you really can't get any where else."

Learn about the kind of key art you’ll need and the magic formula for the perfect campaign video. By the end of the discussion, you’ll know whether your idea is perfect for crowdfunding, or how to alter it in the perfect way to set yourself up for unimaginable success.

Who is the target audience?
  • This Crowdfunding course is meant for Entrepreneurs, Marketers, Dreamers, and Thrill Seekers.
  • If you've decided to launch, this course is a must.
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Curriculum For This Course
89 Lectures
Considering Crowdfunding? You've Taken the First Step Forward!
3 Lectures 13:11

Welcome! Here's a bit about what's in store for you!

Preview 02:14

Start with a Treat

Why Crowdfunding?
7 Lectures 26:35

Crowdfunding vs Investors

Responsibilities and Legalities

Do Some Products Work Better than Others to Crowdfund?

Do You Need Crowdfunding Experience to be Successful?

What’s Ahead for You When You Decide to Crowdfund?

Do You Need a Team?
The Idea
6 Lectures 15:44
The Most Important Element - The Idea

What Do You Want to Ceate & How is Crowdfunding the Last Step to Getting There?

Your Exciting, Powerful Idea

The Power of Community

Know Your Backer

Going from idea to final product - and Spreading the word
The Platform
5 Lectures 13:47
There are a Number of Popular Platforms

Perception of Various Popular Platforms: Does it Matter?

Does One Platform Support Your Specific Endeavor More than Another?

Country of Origin

The Process
The Campaign Page
7 Lectures 23:29
The All-Important Campaign Page

The Goal

The Title

What Kind of Experience Does Your Page Provide?

The Structure

Design Elements

The Nuts and Bolts: from Spell-Checking to Adding Links
Key Art
5 Lectures 22:43
How Art Can Sell Your Idea

Your Brand, Product, and Identity

The Community

What Makes Key Art "Good" Art?

What Size Should Your Art Be, and Should You Hire a Graphic Designer?
The Campaign Video
6 Lectures 40:27
Let's Talk About Your Video

Do You NEED a Video?

You Probably Should Hire a Pro, and Here's What to Look for in their Resume

The Look of Your Video

Length and Structure

The Impact - and the Goal
So, Is Your Idea CrowdFunding Worthy?
1 Lecture 02:06
Considering What's Next
The Rewards
7 Lectures 27:16
The Rewards: How Many?

How Much Do You Ask For?

Early Backers

Types of Rewards

Adjusting Rewards in Flight

More on Type and Presentation of Rewards

Domestic and International Rewards
The Money
3 Lectures 12:18
How Much Do You Need to Accomplish Your Goal?

How Much Do You Ask For?

Currency and What Pledgers See
6 More Sections
About the Instructor
Robert Scot
3.8 Average rating
704 Reviews
37,361 Students
11 Courses
Dr YouTube is a multi-media Marketing Expert

Robert Scot's courses on Udemy have received nearly 400 Five-Star Reviews, with more than 30,000 students enrolled, from 161 countries.

Known in web video, affiliate marketing, and YouTube marketing circles as Dr. YouTube, Mr. Scot has created and managed advertising and marketing campaigns for a diverse variety of professional industries, including doctors, lawyers, artists, affiliate marketing, and service businesses.

"I am committed to bringing top-shelf courses to my students - courses that could help them get ahead in life, and make a substantial living," preaches Dr. YouTube.

For nearly two decades, Dr. YouTube has been teaching, both online and in live seminars, on multiple aspects of his professional experience in video and filmmaking, photography, advertising, copywriting, affiliate marketing and publishing.

In the past 10 years, Mr. Scot has developed a reputation as one of the top experts on YouTube marketing and web video marketing, in general, as his practice became laser focused on getting clients Page 1 Google search results, through the use of YouTube videos.

In his video optimization courses, Mr. Scot teaches proven methods on how to get your videos (or your client's videos!) to the the top of Google - in easy-to-follow, step-by-step lectures.

For about 15 years, Mr. Scot published a series of magazines in the town of Sedona, Arizona (U.S. Southwest), including an Arts & Politics newsmagazine and a number of tourist-oriented glossies.

The glossies featured spectacular photos from the red rock country of Sedona, "America's Most Beautiful City" (USA Today), many of which Mr. Scot shot, and many of which he acquired through hiring photographers and working with stock photography agencies.

Dr. YouTube's stock photo courses guide photo lovers into making money in the stock photography business. Not only does he touch on some simple photo tips and tricks to improve your photos, his mission is "to help you create a workflow that guarantees long-term passive income doing something you love."

"Frankly, the YouTube optimization courses are as valuable to my stock photo students at they are to my YouTube and video optimization students."

And ...

Mr. Scot is one of the founders of the Web Video Means Business team, whose members share strategies and techniques for improving video rankings on Google - mostly through the use of YouTube.

In 2010 … "Back in 2006, when Google bought YouTube, everything changed in the web video marketing world. Today, the effect has shaken the Affiliate Marketing world. In fact, it's turned the Affiliate Marketing world upside-down."

Mr. Scot's photography and aerial videography is available for licensing through private and public stock agencies.

Rob McCallum
3.3 Average rating
4 Reviews
154 Students
1 Course

Rob McCallum is an award-winning filmmaker, documenting subjects like video games, heavy metal, fanboy fanatics, and more. His work has garnered press attention from NBC, CBS, CBC Radio•One, CTV, WIRED, /Film and Destructoid. Known for out-of-the-box thinking and fierce determination, McCallum has heralded multiple crowdfunding campaigns that have raised over $100,000. He currently hosts a top ten "GamerCast" on Patreon and iTunes, and is a guest contributor for various online blogs and sites. His obsession with all things Jim Henson is hard to understand but most people forgive him for his deep love of Masters of the Universe and Ducktales.

Josh Schmidt
3.3 Average rating
4 Reviews
154 Students
1 Course
Content Creator

Blogging, video and podcasts are my expertise. I work with a number of websites creating content on weekly and daily basis. You can see some of my work at and