This course will provide students with a basic understanding of what components go into a successful crowdfunding campaign. It will also present an overview of how to create winning social strategies that will engage the right audience at the right time, thus laying the foundation for a well-executed roll-out. The materials contain outlines for campaign strategies, as well as, a week-to-week activity list that must be performed for a successful campaign. Students will exit the course with the knowledge of what it takes to run a successful campaign, as well as, tools needed to accomplish that task should he/she/they wish to implement the plan alone.
Some of the voice over work done on the explainer videos was done by Jeffrey Machado a professional voice artist.
Introduction to the Crowdfunding Course. What a student is required to now to take the course. This lecture includes additional information in a downloadable PDF.
Crowdfunding 101 how to create an Crowdfunding Action Plan
Month One is where you begin to lay the foundation for your crowdfunding marketing strategy.
The concepts to review for week 1-4: Creating a Media Profile, Identify Backers, Identify Keywords and Long Trail
Using Social Media your crowdfunding campaign audience
The concepts to review for week 5: Continue social engagement with press and target audience through appropriate social channels, Begin blogging and other SEO inbound techniques.
The concepts to review for Month 3: Congratulations you have launched the campaign. This is the month of your campaign where you will push your hardest to invite, engage and respond to interested viewers.
How to use social media to crowdfund.
This is an actual case study created from a successful crowdfunding camapign
Additional resources that I have created to offer more details on crowdfunding
She has a BSEE from Northeastern University. Started her career as an engineer in the semiconductor technology sector where she was an application sales specialist teaching the engineering community how to design in circuitry into electronic systems. Her focus eventually moved her to recruiting industry where her expertise on technology enabled her to become a successful recruiter in the high tech sector. From there Nancy started her own company Blazit.
She is the CEO and founder of Blazit. Blazit is full service Digital Marketing Company, specializing in Website Design, Content Writing, Video Marketing, Social Channel engagement, and PR. Blazit's mission is to provide creative, innovative, and affordable Internet Marketing services for small-to-mid sized businesses, helping to elevate their business brand and customer awareness.
I have been involved in Internet and video marketing for over 10 years and have now decided to take my expertise to the next level by offering courses for people looking to sharpen their skill set with my business knowledge.
Here is some additional background on the types of services that my company offers. I have taken these business concepts into consideration when implementing the course material.
Blazit's Public Relations (PR) and Brand Marketing services help elevate a clients social media profile and bring traffic to their website without black or gray hat techniques.
As a PR firm Blazit will build your brand though careful messaging to pertinent outlets. That includes: Press Releases, Company Bios, Treatments, Pitch Letters, Video News Releases, Press Invitations. We work globally and our firm has a reach of over 1.5 million news journalists, magazine editors, and celebrity blogger contacts to utilize to our client’s advantage.
Additional Services: Professional Press Release Writing, Distribution, Follow Up, Event Planning, Press Invitations, Landing Page and Social Media Engagement
Video Design, Production & Marketing
Blazit also specializes in video production and marketing. We offer a wide range of video competencies in whiteboard animation, explainer, motion graphics, Elearning and social media business video promotions. Services include HD video taping services remotely and at our local studio in MA. We use of a variety of video editing software, Pinnacle studios, Camtasia, Adobe Creative Cloud, After Effects, Premier Pro , Final cut pro X, Sparkol, Powtoon, Crazytalk.