Crowdfunding Tactics and Strategies
3.2 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Crowdfunding Tactics and Strategies

Creating a Crowdfunding Marketing Action Plan
3.2 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
6 students enrolled
Created by Nancy Shone
Last updated 12/2016
English
Curiosity Sale
Current price: $10 Original price: $25 Discount: 60% off
30-Day Money-Back Guarantee
Includes:
  • 17 mins on-demand video
  • 4 Articles
  • 7 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • At the end of the course, students will be able to write their own crowdfunding strategy, including social media, press, and milestones.
  • After completing this course a student will have all the tools required for creating and succeeding in their own crowdfunding campaign.
View Curriculum
Requirements
  • There are no requirements to this course beyond technology ones. This is an overview course.
Description

This course will provide students with a basic understanding of what components go into a successful crowdfunding campaign. It will also present an overview of how to create winning social strategies that will engage the right audience at the right time, thus laying the foundation for a well-executed roll-out.  The materials contain outlines for campaign strategies, as well as, a week-to-week activity list that must be performed for a successful campaign.  Students will exit the course with the knowledge of what it takes to run a successful campaign, as well as, tools needed to accomplish that task should he/she/they wish to implement the plan alone.

Some of the voice over work done on the explainer videos was done by Jeffrey Machado a professional voice artist. 

Who is the target audience?
  • Our target student would be someone who is in the planning stages of a crowdfunding campaign. This course is for those people who have not yet begun the process and would like to learn how to plan a successful campaign.
  • The targeted person for this course is someone with a limited budget, however endless ambition and drive towards bringing their business idea to fruition.
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Curriculum For This Course
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Crowdfunding Marketing Action Plan
7 Lectures 29:28

Introduction to the Crowdfunding Course.  What a student is required to now to take the course. This lecture includes additional information in a downloadable PDF.

Preview 01:53

Crowdfunding 101 how to create an Crowdfunding Action Plan

Preview 04:45

Month One is where you begin to lay the foundation for your crowdfunding marketing strategy. 

Preview 02:44

The concepts to review for week 1-4:  Creating a Media Profile, Identify Backers, Identify Keywords and Long Trail

Month 1 - Preparing your campaign - (Weeks 1- 4)
09:43

Using Social Media your crowdfunding campaign audience

Preview 02:46

The concepts to review for week 5: Continue social engagement with press and target audience through appropriate social channels, Begin blogging and other SEO inbound techniques.

Month 2 - Preparing your campaign - (Weeks 5- 8)
05:13

The concepts to review for Month 3: Congratulations you have launched the campaign.  This is the month of your campaign where you will push your hardest to invite, engage and respond to interested viewers.  

Month Three - Launching your Campaign
02:24
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Using Social Media to Crowdfund
1 Lecture 02:37

How to use social media to crowdfund.

Using Social Media to Crowdfund
02:37
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Case Study - Successful Crowdfund Campaign
1 Lecture 07:10

This is an actual case study created from a successful crowdfunding camapign

Case Study Exquisite Ink
07:10
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Course Review - Quizzes and Testing
0 Lectures 00:00
General Course Questions
10 questions

Questions - Based on Udemy videos
15 questions
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Additional Reference Links
1 Lecture 00:07

Additional resources that I have created to offer more details on crowdfunding

Additional Blazit Marketing - Crowdfunding Links
00:07
About the Instructor
Nancy Shone
3.2 Average rating
3 Reviews
6 Students
1 Course
Internet Marketing & Video Professional

She has a BSEE from Northeastern University.  Started her career as an engineer in the semiconductor technology sector where she was an application sales specialist teaching the engineering community how to design in circuitry into electronic systems. Her focus eventually moved her to recruiting industry where her expertise on technology enabled her to become a successful recruiter in the high tech sector. From there Nancy started her own company Blazit.

She is the CEO and founder of Blazit.  Blazit is full service Digital Marketing Company, specializing in Website Design, Content Writing, Video Marketing, Social Channel engagement, and PR.  Blazit's mission is to provide creative, innovative, and affordable Internet Marketing services for small-to-mid sized businesses, helping to elevate their business brand and customer awareness.  

I have been involved in Internet and video marketing for over 10 years and have now decided to take my expertise to the next level by offering courses for people looking to sharpen their skill set with my business knowledge.

Here is some additional background on the types of services that my company offers. I have taken these business concepts into consideration when implementing the course material.

Blazit's Public Relations (PR) and Brand Marketing services help elevate a clients social media profile and bring traffic to their website without black or gray hat techniques.

 As a PR firm Blazit will build your brand though careful messaging to pertinent outlets.  That includes: Press Releases, Company Bios, Treatments, Pitch Letters, Video News Releases, Press Invitations. We work globally and our firm has a reach of over 1.5 million news journalists, magazine editors, and celebrity blogger contacts to utilize to our client’s advantage. 

Additional Services: Professional Press Release Writing, Distribution, Follow Up, Event Planning, Press Invitations, Landing Page and Social Media Engagement

Video Design, Production & Marketing

Blazit also specializes in video production and marketing. We offer a wide range of video competencies in whiteboard animation, explainer, motion graphics, Elearning and social media business video promotions. Services include HD video taping services remotely and at our local studio in MA. We use of a variety of video editing software, Pinnacle studios, Camtasia, Adobe Creative Cloud, After Effects,  Premier Pro , Final cut pro X, Sparkol, Powtoon, Crazytalk.