Crowdfunding for Changemakers
4.6 (32 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
195 students enrolled
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Crowdfunding for Changemakers

Plan, create & launch a successful fundraising campaign for your non-profit, social enterprise or community project!
4.6 (32 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
195 students enrolled
Last updated 1/2016
English
Current price: $10 Original price: $40 Discount: 75% off
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Includes:
  • 2.5 hours on-demand video
  • 7 Articles
  • 14 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Understand the reason most campaigns fail and what you can do to succeed;
Set a realistic financial target, and understand what you'll need to do to reach it;
Design rewards relevant to your project and likely to excite your community;
Identify the different stories contained in your campaign and how to focus the right story to the right audience;
launch a successful crowdfunding campaign to raise the funds you need to make a difference!
View Curriculum
Requirements
  • This course is for all levels. If you have no idea what crowdfunding is, we'll bring you up to speed pretty quickly. And if you've already done a bunch of homework I'm sure you'll still find value in our deep dive into storytelling and targeting.
Description

If you are planning or interested in using crowdfunding to fuel a non-profit, social enterprise, community project or cause, this is the course for you!

Brought to you by the social impact crowdfunding experts at StartSomeGood, this course will cover everything you need to know to design and launch a successful crowdfunding campaign. We have worked with thousands of projects and have one of the best success rates in the industry, so we know what works.

This course is based off the in-person masterclasses we've been teaching for a couple of years. People love the masterclass and we love teaching it but we wanted to offer it to more people, so here we are! This is our masterclass content, only extended, enhanced and available to you wherever you are, via computer, mobile or tablet, whenever you're ready.

There's 3 hours of video content broken up into 16 sections, each accompanied by additional written content, worksheets, templates and exercises.

We will also be here to answer your questions as you go. Our goal is that by the time you finish this course you have a crowdfunding campaign designed and ready to go, with a great story, fun rewards, realistic goals and an effective outreach plan.

So whether you're a social entrepreneur, working at an NGO or non-profit, a community activist or simply curious about how to raise funds through online campaigning, you'll love this course.

Together we can change the world. Let's do it!


What others have said about this course:

“Your presentation was truly inspiring, I could have listened to you all day.”

"Thanks for the crowdfunding workshop. I've been to a number of panel talks on crowdfunding and none were as cohesive and generous as this one."

"I feel I have enough knowledge to confidently start my own campaign and I feel very lucky to be able to attend sessions like this!"

Who is the target audience?
  • This course is meant for those who want to crowdfund for a non-profit, social enterprise, community project or cause. Our specialty is helping mission-driven crowdfunding campaigns succeed and that's what we'll be teaching here.
  • That said, you'll find a lot that's useful and relevant even if you're doing personal or business crowdfunding. Our focus and passion though is helping changemakers so if you want to use crowdfunding to change the world we'd love to work with you!
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Curriculum For This Course
Expand All 45 Lectures Collapse All 45 Lectures 02:51:55
+
Understanding Crowdfunding
4 Lectures 25:53
What is (and isn't) crowdfunding?
06:26

Why would we crowdfund?
12:21

Case Study: Learn to Live
03:35

Case Study: Food Justice Truck
03:31
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Creating your Campaign
8 Lectures 24:20
What are you raising funds for?
04:43

Worksheet: Your Narrative
1 page

Activity: What is your pitch?
00:38

Case Study: The Rhythm Hut
02:10

Worksheet: Tipping Point & Ultimate Goal
1 page

Setting Goals & Timing
16:49

Worksheet: How Much Can You Raise?
1 page

Worksheet: Campaign Length
1 page
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Telling your story
6 Lectures 35:16
Why do we give?
08:24

Basics of Storytelling
21:34

Identifying & Targeting Your Communities
05:18

Worksheet: Storytelling
1 page

Worksheet: Tribes
1 page

Worksheet: Connecting Stories & Tribes
1 page
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Building your community
7 Lectures 29:04
Outreach & Marketing Plan
10:24

Activity: Who will your initial donors be?
00:07

Marketing Personas
02:19

Example: Outreach Strategy
10:58

Worksheet: Promo & Outreach
1 page

Case Study: Sock Monkeys Against Cancer (SMAC)
05:16

Promo & Outreach Tips
1 page
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Designing Rewards
5 Lectures 14:21
Creating effective rewards with limited resources
05:27

Reward Strategies
03:09

Case Study: Galli-Galli
02:15

Other examples of Rewards
03:30

Download the "Rewards Chart" to map out rewards for your campaign

Worksheet: Brainstorming Rewards
1 page
+
Creating a Video
3 Lectures 06:08
Video Tips & Tricks
04:06

Suggested breakdown of timing:

- The Hook - 20%

- Your Team & establish credibility - 20%

- Your solution, the project - 50%

- Call to action - 10%

Worksheet: Video Storyboard
1 page

Crowdfunding Video Example: Harmoneat
02:02
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Final Advice
6 Lectures 05:54
Designing your Campaign Page
00:28

Examples of great crowdfunding campaigns
00:15

Lessons we've learned
02:16

What happens after your campaign?
01:29

About StartSomeGood & Getting Started
01:26

Stay in touch!
1 page
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BONUS Materials and Templates
4 Lectures 02:23
Online Outreach
01:48

Offline Outreach
00:35

PR / Media Release Template
3 pages

What are your favorite tools? Share them with us in the Discussions!
Digital Tools We Recommend
1 page
About the Instructor
StartSomeGood Team
4.6 Average rating
32 Reviews
195 Students
1 Course
The leading crowdfunding platform for changemakers.

StartSomeGood is a boutique, curated crowdfunding platform for worldchanging projects. We've been going since 2011 and have worked with thousands of projects from 35 countries since then. We have a campaign success rate of 53%, one of the highest in the industry (KS is 39% and IGG 9%) so we know what works and what doesn't!

This course features video content of our founder and CEO Tom Dawkins presenting and is managed by our Support Team, who will be around to answer your questions and guide you through the course.