Find online courses made by experts from around the world.
Take your courses with you and learn anywhere, anytime.
Learn and practice real-world skills and achieve your goals.
If you are planning or interested in using crowdfunding to fuel a non-profit, social enterprise, community project or cause, this is the course for you!
Brought to you by the social impact crowdfunding experts at StartSomeGood, this course will cover everything you need to know to design and launch a successful crowdfunding campaign. We have worked with thousands of projects and have one of the best success rates in the industry, so we know what works.
This course is based off the in-person masterclasses we've been teaching for a couple of years. People love the masterclass and we love teaching it but we wanted to offer it to more people, so here we are! This is our masterclass content, only extended, enhanced and available to you wherever you are, via computer, mobile or tablet, whenever you're ready.
There's 3 hours of video content broken up into 16 sections, each accompanied by additional written content, worksheets, templates and exercises.
We will also be here to answer your questions as you go. Our goal is that by the time you finish this course you have a crowdfunding campaign designed and ready to go, with a great story, fun rewards, realistic goals and an effective outreach plan.
So whether you're a social entrepreneur, working at an NGO or non-profit, a community activist or simply curious about how to raise funds through online campaigning, you'll love this course.
Together we can change the world. Let's do it!
What others have said about this course:
“Your presentation was truly inspiring, I could have listened to you all day.”
"Thanks for the crowdfunding workshop. I've been to a number of panel talks on crowdfunding and none were as cohesive and generous as this one."
"I feel I have enough knowledge to confidently start my own campaign and I feel very lucky to be able to attend sessions like this!"
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Overview|
Introduction to StartSomeGoodPreview
Funding Social InnovationPreview
|Section 2: Understanding Crowdfunding|
What is (and isn't) crowdfunding?
Why would we crowdfund?
Case Study: Learn to Live
Case Study: Food Justice Truck
|Section 3: Creating your Campaign|
What are you raising funds for?
Worksheet: Your Narrative
Activity: What is your pitch?
Case Study: The Rhythm Hut
Worksheet: Tipping Point & Ultimate Goal
Setting Goals & Timing
Worksheet: How Much Can You Raise?
Worksheet: Campaign Length
|Section 4: Telling your story|
Why do we give?
Basics of Storytelling
Identifying & Targeting Your Communities
Worksheet: Connecting Stories & Tribes
|Section 5: Building your community|
Outreach & Marketing Plan
Activity: Who will your initial donors be?
Example: Outreach Strategy
Worksheet: Promo & Outreach
Case Study: Sock Monkeys Against Cancer (SMAC)
Promo & Outreach Tips
|Section 6: Designing Rewards|
Creating effective rewards with limited resources
Case Study: Galli-Galli
Other examples of Rewards
|Lecture 32||1 page|
Download the "Rewards Chart" to map out rewards for your campaign
|Section 7: Creating a Video|
Video Tips & Tricks
|Lecture 34||1 page|
Suggested breakdown of timing:
- The Hook - 20%
- Your Team & establish credibility - 20%
- Your solution, the project - 50%
- Call to action - 10%
Crowdfunding Video Example: Harmoneat
|Section 8: Final Advice|
Designing your Campaign Page
Examples of great crowdfunding campaigns
Lessons we've learned
What happens after your campaign?
About StartSomeGood & Getting Started
Stay in touch!
|Section 9: BONUS Materials and Templates|
PR / Media Release Template
|Lecture 45||1 page|
|What are your favorite tools? Share them with us in the Discussions!|
StartSomeGood is a boutique, curated crowdfunding platform for worldchanging projects. We've been going since 2011 and have worked with thousands of projects from 35 countries since then. We have a campaign success rate of 53%, one of the highest in the industry (KS is 39% and IGG 9%) so we know what works and what doesn't!
This course features video content of our founder and CEO Tom Dawkins presenting and is managed by our Support Team, who will be around to answer your questions and guide you through the course.