
Crowdfunding isn't a crowd; identify specific supporters, reach them with a tailored ask, and treat platforms as tools to raise from your community.
Define credible, stage-specific fundraising goals and a tipping point to structure crowdfunding with transparent progress. Prioritize one clear outcome, pilot with runs on the board, then scale to broader goals.
Explore why people give in crowdfunding—future financial return, desired goods, philanthropy, and money as relationships—driven by emotion, rewards, and personal networks.
Develop marketing personas by narrowing the target to a single, specific individual, such as Jenny, a 32-year-old woman in the mission who prioritizes experiences and tailors messages and media choices.
Line up initial supporters and pre-commitments, then softly launch to create momentum, targeting influencers and niche tribes for maximum relevance.
Download the "Rewards Chart" to map out rewards for your campaign
Prioritize authenticity on camera to show who you are for crowdfunding, keep the video concise—two to three minutes or as long as needed but no longer—and budget upfront.
Suggested breakdown of timing:
- The Hook - 20%
- Your Team & establish credibility - 20%
- Your solution, the project - 50%
- Call to action - 10%
Explore how crowdfunding supports Harmonie, a Myanmar food truck network that builds peacebuilding by linking diverse communities through cuisine.
If you are planning or interested in using crowdfunding to fuel a non-profit, social enterprise, community project or cause, this is the course for you!
Brought to you by the social impact crowdfunding experts at StartSomeGood, this course will cover everything you need to know to design and launch a successful crowdfunding campaign. We have worked with thousands of projects and have one of the best success rates in the industry, so we know what works.
This course is based off the in-person masterclasses we've been teaching for a couple of years. People love the masterclass and we love teaching it but we wanted to offer it to more people, so here we are! This is our masterclass content, only extended, enhanced and available to you wherever you are, via computer, mobile or tablet, whenever you're ready.
There's 3 hours of video content broken up into 16 sections, each accompanied by additional written content, worksheets, templates and exercises.
We will also be here to answer your questions as you go. Our goal is that by the time you finish this course you have a crowdfunding campaign designed and ready to go, with a great story, fun rewards, realistic goals and an effective outreach plan.
So whether you're a social entrepreneur, working at an NGO or non-profit, a community activist or simply curious about how to raise funds through online campaigning, you'll love this course.
Together we can change the world. Let's do it!
What others have said about this course:
“Your presentation was truly inspiring, I could have listened to you all day.”
"Thanks for the crowdfunding workshop. I've been to a number of panel talks on crowdfunding and none were as cohesive and generous as this one."
"I feel I have enough knowledge to confidently start my own campaign and I feel very lucky to be able to attend sessions like this!"