Boost Website Sales Fast with Conversion Rate Optimization

Discover conversion rate optimization to get many more website sales or leads per month - without needing more traffic!
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567 students enrolled
Instructed by Rich Page Marketing / Growth Hacking
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  • Lectures 32
  • Length 6.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2014 English

Course Description

** Update Jan 2017 - Now the highest rated conversion optimization course on Udemy! **

Benefit from the hottest new online marketing technique - conversion rate optimization. Hours of best practices for conversion optimization, web analytics, web usability and A/B testing to quickly boost your website sales or leads - without needing more traffic!

The results you'll love: 100's of extra sales or leads from your site per month - converting a much higher percent of your visitors into sales (from your existing traffic).

What my new students are already saying: I found myself actually jumping in, tweaking my web pages! I really like that not only is it lecture content, but also videos of actual websites with the instructor showing what is good and bad about them. This is a course that will be generating revenue for you for years to come! Mark A. Pitman


The awesome benefits you get from taking this course:

  • Much greater sales or leads from your website and current traffic - all without having to spend more money on driving new visitors.
  • Significantly higher-conversion rate for your website, converting a much bigger percentage of your existing visitors into leads or sales.
  • Visitors raving about your website, returning in droves to convert and recommending it to their friends.
  • Competitors wondering how your website converts much better than theirs, taking many of their visitors & customers away
  • Ultimately, much greater online revenue for your business!

Why this course, and what you will learn:

  • It's a great course all about conversion rate optimization (CRO) - this is essential to maximize your website sales & profits!
  • I'll show you secrets that high-converting websites do to increase sales & leads, like Amazon and SEOmoz.
  • I'll reveal to you CRO, web analytics, web usability and A/B testing techniques pro's use to quickly boost sales/ leads – for all types of websites.
  • Delivered in 31 days of video lessons stepping you through what you need to become a highly-converting website.

What makes Rich Page an expert?

  • I've helped improve conversions and sales for many 100's of websites over the last 10 years, ranging from Disney and Vodafone's to small ecommerce stores and startup sites.
  • I'm the author of two major books on conversion rate optimization - 'Website Optimization: An Hour a Day' and 'Landing Page Optimization' with Tim Ash.

What are the requirements?

  • Basic understanding of website and marketing terminologies and ideas

What am I going to get from this course?

  • Get much greater sales or leads from your website - from your existing visitors and traffic
  • Gain a much higher conversion rate for your website - converting many more visitors into sales or leads
  • Get your visitors raving about your website so they return very often
  • Ultimately gain MUCH greater online revenue and profit for your business!

Who is the target audience?

  • Small business owners, web designers, online marketers, growth hackers, entrepreneurs and web analysts

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Intro, essentials and setting up tools

Watch a welcome and intro from Rich, and how to get the most out of this course.


In day 1, you will get a quick video overview of CRO, including its benefits and key terms. It also includes the downloadable CRO uplift calculator.


Learn the importance of setting up a good web analytics tool, setting up a goal conversion funnel and other power tips.


Learn the importance of using A/B testing tools to increase conversions and sales, the key types of tests, best practices and common pitfalls to avoid.

Section 2: The power of web analytics driven CRO

Realize the importance of web analytics to help with your CRO and A/B testing efforts, and understand key metrics to know and monitor.


Learn the most important web analytics reports to help improve your CRO and A/B testing efforts


Understanding the power of visitor segments and using web analytics dashboards.

Section 3: Becoming a visitor-centric highly-converting website

Learn the importance of creating major use cases and making sure your website solves them easily for your visitors.


Create and improve your unique value proposition to help increase your website conversions and sales.


Your visitors know best - not you or your boss! Get feedback from them for better CRO insights and test ideas.

Section 4: Laying the foundation of a high converting website

Learn essentials for page layout best practices to increase your website conversions.


Learn about the paradox of choice and why its vital to cut out the clutter and focus your pages.


Slow websites cause lower conversion rates. As do small changes in browser rendering - so check your site in different browsers, and check conversions by browser type segment (particularly mobile).

Section 5: Optimizing key website elements

Headlines and text are essential to increasing conversions - particularly to quickly captivate and engage your visitors. Shows great website examples to learn from.


Learn the importance of well used imagery and videos to boost your conversions, including many best practice websites to learn from.


Call-to-actions often have the biggest impact on conversions - these will influence your visitors to take action. Learn from many best practice website examples.


Navigation is key not only for visitors to get around and find what they want, but also to help inspire and engage. Walks you through many great website examples.


Internal search is key for complimenting your navigation menus, and for gaining insights from visitors. Includes great examples of search box functionality and search results pages.


Mobile traffic is increasingly common - often forming up to 30% of website traffic. Learn why its essential to optimize your mobile website.

Section 6: Secrets for highly influencing your visitors to convert

This advanced topic is key for making visitors think your offerings are great, and increasing chances of them converting. Walks you through several great example websites too.


This day is vital if you are selling anything online - learn the importance of building trust and security on your website, with many best practice examples to learn from.


Risk reducers are also essential if you are selling something or even just a free signup. Learn the importance and best practices from many good example websites.


Learn how to use scarcity and urgency on your website to increase leads or sales - including many best practice example websites.

Section 7: Optimizing key pages for higher conversions

Learn essential things you need to test and improve on your homepage to increase conversions, including many best practice example homepages.


Understand and use best practices for optimizing your website product or service pages.


Learn why its essential to optimize category pages, including best practice examples websites.


It doesn't matter how good the rest of your site is if your checkout flow is bad or poorly optimized. Learn from best practices and great example websites.


This covers how to optimize other key pages like blog article pages, thanks pages and about pages.


When and how to use high-impact landing pages to significantly boost your conversion rates, including best practice website examples to learn from.

Section 8: Focus on getting visitors to return and convert

Learn why returning visitors are so important, and how to use incentives to collect visitors email addresses.


Think outside of the box - don't just optimize your website - your emails need optimizing too to increase conversions on your website.

Section 9: Review CRO your efforts and continue optimization
The last day - wrapping up the course and how to keep on optimizing your website for best results.

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Instructor Biography

Rich Page, Expert Website Optimizer!

Rich is an expert in website conversion rate optimization and A/B testing, and is the author of two major books on the subject - 'Website Optimization: An Hour a Day' and co-author of 'Landing Page Optimization' with Tim Ash.

With his expert website conversion rate optimization reviews and services, over the last 10 years Rich has helped 100's of online businesses analyze, A/B test, improve and profit from their websites - from small ecommerce websites to major websites like Disney's and Vodafone's.

Rich learned many conversion rate optimization and web analytics strategies while working for Adobe as a Conversion Solution Specialist, and at Disney Online as a Web Analytics Manager.

Rich looks forward to seeing you inside his conversion rate optimization course here!

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