Crisis Communication Training: Social Media Crisis
5.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
110 students enrolled
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Crisis Communication Training: Social Media Crisis

Managing Negative Social Media Mentions on Facebook
5.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
110 students enrolled
Created by CW Fong
Last updated 1/2017
English
Current price: $10 Original price: $40 Discount: 75% off
1 day left at this price!
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Includes:
  • 35 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • At the end of my course, my students will be able to identify a potential crisis, assess it impact on the organization and take the necessary actions to deal with the crisis
View Curriculum
Requirements
  • Students will need to have a basic understanding of social media
Description
Social Media has fundamentally changed the information environment in which we operate. Crisis communications strategies that do not reflect this new environment are at best ineffective, and at worse, disastrous.  This course is designed for Business Owners, Brand Managers and PR Professionals who are responsible for the reputation and brand of their company. 

At the end of this basic course, participants will be equipped with the knowledge and skills to successfully identify a social media crisis, assess its impact on the organization and know the necessary steps to take to deal with the crisis. The course will also cover the impact of social media on PR and Branding, help participants understand the characteristics of a crisis, know the 5 essential elements of an effective crisis communications plan and use the SCAER Framework (a decision making tool for managing negative online mentions).

The instructor has conducted numerous in-house training for MNCs and government officials from ASEAN countries like Malaysia, Myanmar, Brunei and Singapore.
Who is the target audience?
  • This course is for people who are responsible for the social media accounts of their organization i.e. business owners, PR professionals and brand managers
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Curriculum For This Course
Expand All 5 Lectures Collapse All 5 Lectures 35:02
+
Course Introduction and Overview
1 Lecture 04:38
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What is a Crisis?
1 Lecture 09:44
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Why Social Media Matters
1 Lecture 08:31
Why social media matters
08:31
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The SCAER Framework
1 Lecture 08:00
The SCAER Framework
08:00
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Case Study: SCAER in Action
1 Lecture 04:09
SCAER in Action
04:09
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Quiz
0 Lectures 00:00
Crisis Communications: Handling Negative Online Mentions
5 questions
About the Instructor
CW Fong
5.0 Average rating
2 Reviews
111 Students
2 Courses
Publlic Relations Consultant

Founder and Principal Consultant at CW Fong & Associates. CW Fong & Associates is a boutique communications firm that specializes in branding, digital strategy and crisis communications.

I am an experienced communications specialist who has successfully developed and executed communications campaigns for SMEs, MNCs and at the highest level of Government. I have successfully led teams and provided strategic counsel in complex and fast-paced environments. Professionally, I developed the communications frameworks I use and these frameworks have been published in leading professional and business publications (local and overseas), and have been taught to the government officials of ASEAN countries like Myanmar, Brunei, Malaysia and Singapore. My core competencies are in:

| Branding | Strategic Communications | Crisis Communications | Reputation Management | Training and Facilitation |