Crisis Communications Training For Oil/Gas/Chemical Execs
4.2 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Crisis Communications Training For Oil/Gas/Chemical Execs

Oil/Gas/Chemical executives will learn step-by-step what to do with the news media before a crisis hits
4.2 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
645 students enrolled
Created by TJ Walker
Last updated 8/2015
Current price: $12 Original price: $20 Discount: 40% off
3 days left at this price!
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 1 Article
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • Maintaining your reputation during a crisis
  • Looking confident and comfortable during a news conference
  • Framing crisis messages
  • Answering tough questions from reporters
  • Speaking in sound bites
  • Rehearsing for crisis communications events
  • Developing a crisis management plan
View Curriculum
  • video recorder on cell phone, tablet or computer

Imagine the worst: an explosion or leak has hit your operations and now the news media are swarming around you. But now imagine yourself looking poised, facing the toughest questions and getting the exact messages and quotes you want into the final news stories. You will not become another Tony Hayward!

This course is for oil and gas executives who may have to face the media during a crisis. You will learn exactly how to look comfortable, prepare messages, answer questions and speak in sound bites. You will learn how to avoid disastrous sound bites and off message quotes that have cost other energy companies billions of dollars in market cap in the past. You will be prepared to face the media in the future if and when you suffer a crisis.

The BP Gulf disaster cost that company tens of billions of dollars in market cap, in part, because of how poorly their executives handled the media during this crisis. You can learn from their mistakes.

TJ Walker has conducted media training and crisis communications training workshops for oil and gas executives from the Middle East to Texas to around the world. He will give you real world examples on exactly what to do and not do during a crisis.

If a disaster hits your refinery, tanker, or well, the whole world is going to see it. The media will come calling. You must have good answers to fair questions. "No comment" will be interpreted as guilt of negligence and environmental law breaking. And bad answers will generate headlines around the world, especially if you claim that you "want your life back!"

You can't control all events surrounding a crisis and you can't control the media's questions, but you CAN control your message, your answers and your sound bites. If you are an energy executive, you owe it to yourself, your career and your company's brand to sign up today for the Crisis Communications Training for Oil and Gas Executives Course.

A crisis could hit your energy operations today or even tonight at Midnight. don't let another second go by without preparing yourself for the media that might soon surround you.

Course updated on July 22, 2015

There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.

TJ Walker has more than 100,000 course enrollments from more than 14,000 online students around the globe.

Who is the target audience?
  • Oil executives
  • Gas executives
  • Energy executives
  • Crisis Managers
  • Public Relations Executives
  • CFOs
  • CMOs
Compare to Other Crisis Management Courses
Curriculum For This Course
52 Lectures
Before We Start, Here Is How To Get the Most Out of this Course
6 Lectures 09:10

Who is TJ Walker?

$10,000 Guarantee This Course Will Make You a Better Communicator

Your Questions Will Be Answered Here

7 Steps For Getting the Most Out of this Course

If You Like to Learn by Reading
The Crucial Steps in Planning for a Crisis
1 Lecture 06:00
How to Have a Convincing Message
10 Lectures 22:31

Media Messages Must be Interesting to Reporters

Media Messages Must Resonate with Media Audience

Your Media Message Needs to Benefit You

Three is the Perfect Number of Media Messages

Have a Positive Media Message

Add Quantifiable Results to Your Media Message

What Problem are you solving? Media Message
Answering Questions and Holding Press Conferences
13 Lectures 39:35
How to Answer Questions

More basics on How to Answer Questions in a Media Interview

Biggest Blunders to Avoid

Answer One Question at a Time

Keep Your Eyes on Your Message Points

Do Not Repeat Negative Words from a Reporter

Tell Reporters 'I Don't Know'

Always Be Moving toward Your Message Points

Give Brief Answers to Tough Questions

Aim for All Three Messages In Every Answer

Re-Write the Reporter's Questions in Media Interviews

Don't Add One more thing at the End of the Interview

Don't try to Control the Interview
Sound Bites and Quotes
14 Lectures 20:13
Oil and Gas Sound Bites

What is a Sound Bite?

Sound Bites: Bold Action Words

Sound Bites: Reporters Love Cliches

Sound Bites: Emotion

Sound Bites: Give Specific Examples

Sound Bites: Absolutes

Sound Bite Tools: Attacks

Sound Bite Tools: Humor

Sound Bite Tools: Rhetorical Questions

Sound Bite Tools: Analogies

Sound Bite Tools Pop Culture References

Three Easiest Sound Bite Tools

Reflections on Sound Bites
Final Preparations
3 Lectures 06:26
How to Rehearse in 60 Seconds or Less

How to Improve with Criticism

Conclusion and Final Tips
Bonus Section
5 Lectures 25:07
The Epic Crisis Communications Disasters of BP

Liaqat Amin Satti

Head of Crisis Management & Business Continuity

EMS Department

RasGas Company Limited

Lecture from Liaqat Amin Satti

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About the Instructor
TJ Walker
4.2 Average rating
1,724 Reviews
26,311 Students
104 Courses
Public Speaking and Media Training Expert

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament .

Walker has more than 100,000 online course enrollments and more than 20,000 online students.

His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.

Walker is also the author of "Media Training AZ" and "Media Training Success."

Walker's Facebook page "TJ Walker Speak to Influence" is the #1 page for 7-day a week video tutorials on how to be a better public speaker and communicator.

In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.

Walker has also served as a former President of the National Speakers Association, New York City.

Walker was a merit scholar at Duke University where he graduated magna cum laude.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor