Crisis Communications Training For Oil/Gas/Chemical Execs

Oil/Gas/Chemical executives will learn step-by-step what to do with the news media before a crisis hits
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645 students enrolled
Instructed by TJ Walker Business / Communications
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  • Lectures 52
  • Length 7 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2014 English

Course Description

Imagine the worst: an explosion or leak has hit your operations and now the news media are swarming around you. But now imagine yourself looking poised, facing the toughest questions and getting the exact messages and quotes you want into the final news stories. You will not become another Tony Hayward!

This course is for oil and gas executives who may have to face the media during a crisis. You will learn exactly how to look comfortable, prepare messages, answer questions and speak in sound bites. You will learn how to avoid disastrous sound bites and off message quotes that have cost other energy companies billions of dollars in market cap in the past. You will be prepared to face the media in the future if and when you suffer a crisis.

The BP Gulf disaster cost that company tens of billions of dollars in market cap, in part, because of how poorly their executives handled the media during this crisis. You can learn from their mistakes.

TJ Walker has conducted media training and crisis communications training workshops for oil and gas executives from the Middle East to Texas to around the world. He will give you real world examples on exactly what to do and not do during a crisis.

If a disaster hits your refinery, tanker, or well, the whole world is going to see it. The media will come calling. You must have good answers to fair questions. "No comment" will be interpreted as guilt of negligence and environmental law breaking. And bad answers will generate headlines around the world, especially if you claim that you "want your life back!"

You can't control all events surrounding a crisis and you can't control the media's questions, but you CAN control your message, your answers and your sound bites. If you are an energy executive, you owe it to yourself, your career and your company's brand to sign up today for the Crisis Communications Training for Oil and Gas Executives Course.

A crisis could hit your energy operations today or even tonight at Midnight. don't let another second go by without preparing yourself for the media that might soon surround you.

Course updated on July 22, 2015

There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.

TJ Walker has more than 100,000 course enrollments from more than 14,000 online students around the globe.

What are the requirements?

  • video recorder on cell phone, tablet or computer

What am I going to get from this course?

  • Maintaining your reputation during a crisis
  • Looking confident and comfortable during a news conference
  • Framing crisis messages
  • Answering tough questions from reporters
  • Speaking in sound bites
  • Rehearsing for crisis communications events
  • Developing a crisis management plan

What is the target audience?

  • Oil executives
  • Gas executives
  • Energy executives
  • Crisis Managers
  • Public Relations Executives
  • CFOs
  • CMOs

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Before We Start, Here Is How To Get the Most Out of this Course
Before We Start, Here is the #1 Tip to Improving Your Communication Skills
Preview
00:59
Who is TJ Walker?
02:52
$10,000 Guarantee This Course Will Make You a Better Communicator
02:02
Your Questions Will Be Answered Here
01:25
7 Steps For Getting the Most Out of this Course
Article
If You Like to Learn by Reading
01:09
Section 2: The Crucial Steps in Planning for a Crisis
Make Your Next Crisis Get Smaller NOW
Preview
06:00
Section 3: How to Have a Convincing Message
Secrets of a Successful Crisis Message
Preview
10:09
A Media Message Answers all Basic Questions
Preview
01:12
Media Messages Must be Interesting to Reporters
01:36
Media Messages Must Resonate with Media Audience
01:44
Your Media Message Needs to Benefit You
01:22
Three is the Perfect Number of Media Messages
01:42
Media Messages using a Venn Diagram
Preview
01:51
Have a Positive Media Message
01:06
Add Quantifiable Results to Your Media Message
00:47
What Problem are you solving? Media Message
01:02
Section 4: Answering Questions and Holding Press Conferences
How to Answer Questions
05:32
More basics on How to Answer Questions in a Media Interview
01:47
Biggest Blunders to Avoid
11:44
Answer One Question at a Time
01:55
Keep Your Eyes on Your Message Points
01:39
Do Not Repeat Negative Words from a Reporter
01:03
Tell Reporters 'I Don't Know'
02:38
Always Be Moving toward Your Message Points
00:56
Give Brief Answers to Tough Questions
01:41
Aim for All Three Messages In Every Answer
04:02
Re-Write the Reporter's Questions in Media Interviews
03:30
Don't Add One more thing at the End of the Interview
01:39
Don't try to Control the Interview
01:29
Section 5: Sound Bites and Quotes
Oil and Gas Sound Bites
04:05
What is a Sound Bite?
03:20
Sound Bites: Bold Action Words
00:49
Sound Bites: Reporters Love Cliches
01:40
Sound Bites: Emotion
00:51
Sound Bites: Give Specific Examples
00:37
Sound Bites: Absolutes
00:42
Sound Bite Tools: Attacks
02:02
Sound Bite Tools: Humor
01:15
Sound Bite Tools: Rhetorical Questions
00:35
Sound Bite Tools: Analogies
00:44
Sound Bite Tools Pop Culture References
00:41
Three Easiest Sound Bite Tools
01:31
Reflections on Sound Bites
01:21
Section 6: Final Preparations
How to Rehearse in 60 Seconds or Less
03:11
How to Improve with Criticism
01:23
Conclusion and Final Tips
01:52
Section 7: Bonus Section
The Epic Crisis Communications Disasters of BP
20:31
04:36

Liaqat Amin Satti

Head of Crisis Management & Business Continuity

EMS Department

RasGas Company Limited

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Instructor Biography

TJ Walker, Public Speaking and Media Training Expert

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament .

Walker has more than 100,000 online course enrollments and more than 16,000 online students.

His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.

Walker is also the author of "Media Training AZ" and "Media Training Success."

Currently, Walker is the host of the #1 rated daily TV/Radio/Podcast show devoted exclusively to public speaking and media training (Syndicated on iTunes, YouTube, Daily Motion, Vimeo, Flickr and Facebook) "Speaking with TJ Walker" is heard and viewed seven days a week around the world.

In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.

Walker has also served as a former President of the National Speakers Association, New York City.

Walker was a merit scholar at Duke University where he graduated magna cum laude.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor

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