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Imagine the worst: an explosion or leak has hit your operations and now the news media are swarming around you. But now imagine yourself looking poised, facing the toughest questions and getting the exact messages and quotes you want into the final news stories. You will not become another Tony Hayward!
This course is for oil and gas executives who may have to face the media during a crisis. You will learn exactly how to look comfortable, prepare messages, answer questions and speak in sound bites. You will learn how to avoid disastrous sound bites and off message quotes that have cost other energy companies billions of dollars in market cap in the past. You will be prepared to face the media in the future if and when you suffer a crisis.
The BP Gulf disaster cost that company tens of billions of dollars in market cap, in part, because of how poorly their executives handled the media during this crisis. You can learn from their mistakes.
TJ Walker has conducted media training and crisis communications training workshops for oil and gas executives from the Middle East to Texas to around the world. He will give you real world examples on exactly what to do and not do during a crisis.
If a disaster hits your refinery, tanker, or well, the whole world is going to see it. The media will come calling. You must have good answers to fair questions. "No comment" will be interpreted as guilt of negligence and environmental law breaking. And bad answers will generate headlines around the world, especially if you claim that you "want your life back!"
You can't control all events surrounding a crisis and you can't control the media's questions, but you CAN control your message, your answers and your sound bites. If you are an energy executive, you owe it to yourself, your career and your company's brand to sign up today for the Crisis Communications Training for Oil and Gas Executives Course.
A crisis could hit your energy operations today or even tonight at Midnight. don't let another second go by without preparing yourself for the media that might soon surround you.
Course updated on July 22, 2015
There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.
TJ Walker has more than 100,000 course enrollments from more than 14,000 online students around the globe.
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|Section 1: Before We Start, Here Is How To Get the Most Out of this Course|
Before We Start, Here is the #1 Tip to Improving Your Communication SkillsPreview
Who is TJ Walker?
$10,000 Guarantee This Course Will Make You a Better Communicator
Your Questions Will Be Answered Here
7 Steps For Getting the Most Out of this Course
If You Like to Learn by Reading
|Section 2: The Crucial Steps in Planning for a Crisis|
Make Your Next Crisis Get Smaller NOWPreview
|Section 3: How to Have a Convincing Message|
Secrets of a Successful Crisis MessagePreview
A Media Message Answers all Basic QuestionsPreview
Media Messages Must be Interesting to Reporters
Media Messages Must Resonate with Media Audience
Your Media Message Needs to Benefit You
Three is the Perfect Number of Media Messages
Media Messages using a Venn DiagramPreview
Have a Positive Media Message
Add Quantifiable Results to Your Media Message
What Problem are you solving? Media Message
|Section 4: Answering Questions and Holding Press Conferences|
How to Answer Questions
More basics on How to Answer Questions in a Media Interview
Biggest Blunders to Avoid
Answer One Question at a Time
Keep Your Eyes on Your Message Points
Do Not Repeat Negative Words from a Reporter
Tell Reporters 'I Don't Know'
Always Be Moving toward Your Message Points
Give Brief Answers to Tough Questions
Aim for All Three Messages In Every Answer
Re-Write the Reporter's Questions in Media Interviews
Don't Add One more thing at the End of the Interview
Don't try to Control the Interview
|Section 5: Sound Bites and Quotes|
Oil and Gas Sound Bites
What is a Sound Bite?
Sound Bites: Bold Action Words
Sound Bites: Reporters Love Cliches
Sound Bites: Emotion
Sound Bites: Give Specific Examples
Sound Bites: Absolutes
Sound Bite Tools: Attacks
Sound Bite Tools: Humor
Sound Bite Tools: Rhetorical Questions
Sound Bite Tools: Analogies
Sound Bite Tools Pop Culture References
Three Easiest Sound Bite Tools
Reflections on Sound Bites
|Section 6: Final Preparations|
How to Rehearse in 60 Seconds or Less
How to Improve with Criticism
Conclusion and Final Tips
|Section 7: Bonus Section|
The Epic Crisis Communications Disasters of BP
Liaqat Amin Satti
Head of Crisis Management & Business Continuity
RasGas Company Limited
Media Training A to Z
Media Training Success
1001 Ways to Wow the Media
TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament .
Walker has more than 100,000 online course enrollments and more than 16,000 online students.
His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.
Walker is also the author of "Media Training AZ" and "Media Training Success."
Currently, Walker is the host of the #1 rated daily TV/Radio/Podcast show devoted exclusively to public speaking and media training (Syndicated on iTunes, YouTube, Daily Motion, Vimeo, Flickr and Facebook) "Speaking with TJ Walker" is heard and viewed seven days a week around the world.
In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.
Walker has also served as a former President of the National Speakers Association, New York City.
Walker was a merit scholar at Duke University where he graduated magna cum laude.
What others say:
“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television
“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer
(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor