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Imagine that a crisis hits your organization and that you come out on top in the media. You initiate proactively to the media. You have a clear and easy to understand message. And you get the exact quotes you want in final stories.
You didn't pick or plan the crisis, but you were ready to communicate effectively.
Your reputation doesn't just remain intact; your reputation has improved!
You will learn how to prepare and deliver messages to the media in a time of crisis. How to plan for press conferences, media statements, messages and sound bites will be covered. Why it is essential to prepare for a crisis before you know when or what the crisis will be. Crisis communications requires a plan that covers every aspect of message development, rehearsal and media management. This course is ideal for CEOs, PR managers, crisis managers, and anyone who is responsible for the reputation of an organization.
Course updated on July 20, 2015
There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.
TJ Walker has more than 100,000 course enrollments from more than 14,000 online students around the globe.
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30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Before We Dive In|
Who is TJ Walker?Preview
Please Introduce Yourself
Your Questions Will Be Answered Here
7 Steps For Getting the Most Out of this Course
|Section 2: You Can Handle a Media Crisis and Come Out Ahead|
This Crisis Will Make You StrongerPreview
Creating Your Winning MessagePreview
Let the Whole World Know - Distributing Your MessagePreview
The Biggest Crisis Blunders to Avoid
The Real Secret to Being Prepared for a Crisis: Practice on Video
|Section 3: Bonus Reading Materials|
If You Like to Learn by Reading
Media Training A-Z
Media Training Success
1001 Ways to Wow the Media
Secret to Foolproof Presentations
Public Speaking Success
|Section 4: Bonus Videos|
The Epic Disasters of BP
TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament .
Walker has more than 100,000 online course enrollments and more than 16,000 online students.
His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.
Walker is also the author of "Media Training AZ" and "Media Training Success."
Currently, Walker is the host of the #1 rated daily TV/Radio/Podcast show devoted exclusively to public speaking and media training (Syndicated on iTunes, YouTube, Daily Motion, Vimeo, Flickr and Facebook) "Speaking with TJ Walker" is heard and viewed seven days a week around the world.
In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.
Walker has also served as a former President of the National Speakers Association, New York City.
Walker was a merit scholar at Duke University where he graduated magna cum laude.
What others say:
“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television
“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer
(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor