Creating Successful Online Courses: Expert Interview Series

Experts Reveal The Secrets To Generating a 6 Figure Income Through Online Course Sales Without Breaking The Bank.
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  • Lectures 28
  • Length 5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
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About This Course

Published 4/2015 English

Course Description

Now with weekly LIVE Q&A sessions via Blab! Join me every week and ask your questions either prior to the broadcast or live during the broadcast.

Join almost 1,000 fellow students and learn the secrets to creating successful online courses.

"Very helpful! I really enjoyed this course. Each person interviewed was a true experienced expert. The instructor was very natural and easy to listen to in his interviews. I hope to take more courses from Tim Cooper." - Kevin Maples

Have you been thinking about creating an online course but don't know where to start? Or maybe you've created an online course and you're now looking at various ways to promote.

When you're starting out creating a course you have so many questions. I know I did. So I thought, “Wouldn't it be great to contact some people who have successful courses and ask them how they did it. Wouldn't it be great to ask the questions you've been asking?"

"Valuable Hints from Helpful Udemy Teachers. I enjoyed this survey of successful Udemy teachers with handy hints of how they did it. Much useful information from some very different points of view. It's inspiring just to see how it can be done. thanks," - Ron Masa, Ph.D.

"Great course with practical advice. This course was excellent, giving us a chance to hear from people who have successfully created and marketed their online courses before. Sometimes creating a course can seem daunting (I'm about the create my second one shortly), but the interviews in this course really helped to spur me on! Tim also distills the information well so students can take the key points away - because there is a lot of good content!" - Ben Brearley

How do I know what questions you've been asking?

Well I did my research, I scoured the Internet for anything I could find about creating and marketing online courses. I searched blogs, Facebook groups and Udemy courses and compiled a list of all the questions I could find.

All the questions that have been holding you back from creating your course!

Then I started contacting successful online course creators and asked them if they would be willing to be interviewed.

"Well structured, well spoken and progressing with ease. I have followed 10 out of 25 session and am very happy I have booked this course with Tim. Feedback comes immediately and his contents is well selected and high quality. Very good professional background and lots of experiences. His idea to interview successful Udemy teachers is great. Has encouraged me to get the ball rolling. I liked the message: Do not try to be perfect, just get started." - Peter Bloecker

"This course is up there with the best. I'm beginning a new career and the content is relevant to building my brand. From designing engaging presentations to marketing, understanding my audience and communicating clearly; plus being confident in my ability to share my skills effectively. I highly recommend Tim Cooper's courses to anyone interested in his topics." - Jodie Tunks

Welcome to the Online Courses That Sell: Expert Interview Series

By following the advice these experts generously shared you can avoid the pitfalls and common mistakes that can cost you a lot of time and money. You can break through the barriers that have been holding you back and confidently start producing successful courses.

Look at the results these experts are getting.

John Purcell | 8 Courses | 405,000+ Students | US$12,000 per month

Miguel Hernandez | 8 Courses | 15,000+ Students | US$8,000 per month

Phil Ebiner | 34 Courses | 75,000+ Students | US$10,000 per month

Here are just some of the benefits to be gained through taking this course –

  • Discover what these experts consider to be the first step when it comes to creating your course and avoid a lot of heartache and lost time
  • Steps to take to ensure there is a hungry market ready and willing to buy your course
  • Student reviews and interaction are imperative when it comes to promoting your course and driving sales. Learn the most effective way to lay out your course to ensure student satisfaction.
  • Start producing your course with the equipment you have. You don't need to outlay big dollars to produce a successful course.
  • Find out about the common and not so common places you should be publishing your course. Maximize your income potential by maximizing your audience.

And that's just the tip of the iceberg!

What would being able to earn an additional income mean for you? House, care, holidays? Or is it freedom, working where and when you want?

Whatever your dreams, creating online courses is a rewarding path to attaining your wishes

Bottom line is we all have skills and knowledge to share.

Believe Me, Everybody Can Teach!

So stop thinking and start doing. The sooner you produce and publish your online course the sooner you'll start making money.

Enroll now!

What are the requirements?

  • Any computer. You probably have everything you need to get started. If not we'll show you where to get everything you need without breaking the bank.

What am I going to get from this course?

  • Profit from the skills and knowledge you already have
  • Identify a profitable topic that will cater for a hungry market
  • Layout your course so that it is engaging to the student
  • Produce your course with the equipment you already have
  • Ensure you get your course to market by setting deadlines and schedules
  • Maximize your income potential by learning where to publish your course for maximum exposure
  • How to re-purpose your course material to produce complimentary promotional material
  • Make money online

Who is the target audience?

  • Anybody with a passion to teach and share knowledge
  • Businesses looking to online training delivery as a means of product promotion or brand building
  • Entrepreneurs
  • Teachers, Trainers & Educators
  • Workshop presenters

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Start Here

Meaningful content can only be added with your feedback. If you have a question please take the time to add to the discussion or send me a message. I can guarantee your question will help many other students. I will happily add more content based on your questions and feedback. I look forward to communicating with you through the discussions.

Section 2: The Miguel Hernandez Interview

This is part 1 of my interview with Miguel. We talk about what got Miguel interested in creating online courses, what he believes are the main benefits of becoming an online instructor and what his online teaching business looks like at the moment as far as the number of courses and students he has as well as his average monthly income from course sales.

I ask the question, "Can anyone create an online course?". Then we touch on topic selection and the equipment you need to start creating your own online course.


We start part 2 of the interview is a question on outsourcing. Then I ask Miguel what he considers as the first step when it comes to creating a successful online course.

We then move on to discuss tips on outlining and structuring your course content and address a lot of the fears most people express when it comes to he technical aspects of putting a course together and the equipment required.


Part 3 starts off with a discussion of ways to stay on track throughout the course development process. How to overcome perfectionism and get your course to market as well as some of the best places to publish your course. As part 3 comes to an end we touch very briefly on how easy it is to set up courses on your own website.


In part 4 of Miguel's interview we discuss some of the reasons why a course might fail to sell and ways to ensure your course is successful. We then look into various promotion techniques before recapping the main points.

3 pages

This document summarizes the main points that were discussed during the interview.

Section 3: The John Purcell Interview

This is part 1 of my interview with John. We talk how John was introduced to creating online courses, what he believes are the main benefits of becoming an online instructor and what his online teaching business looks like at the moment as far as the number of courses and students he has as well as his average monthly income from course sales.

I ask the question, "Can anyone create an online course?". We talk about ways to identify a topic to teach as well as how much money it takes to start creating a course. Then I ask John what he believes is the first step when it comes to creating an online course.


We start part 2 of the interview by addressing common concerns about the equipment and software required to create a course. I asked John how he stays on task during the course creation process and what advice he would give to someone holding off publishing their course until it was perfect.

We looked at the options available for publishing your course online before going on to discuss the main reasons John believes why a course may fail to sell. We also highlighted why you shouldn't be put off by competition.


Part 3 starts off with a discussion on the various ways you can promote your course. Having an extremely successful free course with over 300,000 students, I asked John what sort of information he included in his free course.

We are all looking for a bit of freedom, so I asked how John set up his business to run on autopilot before recapping the main points.

3 pages

This document summarizes the main points that were discussed during the interview.

Section 4: The Phil Ebiner Interview

This is part 1 of my interview with Phil. We talk about how Phil got involved in creating online courses, what he believes are the main benefits of becoming an online instructor and what his online teaching business looks like at the moment as far as the number of courses and students he has as well as his average monthly income from course sales.

I ask the question, "Can anyone create an online course?"


Part 2 starts off with a discussion on how much money is required to get a course off the ground, what equipment is needed and the importance of good audio. We then look into how Phil selects topics to teach and how he has experimented with outsourcing various course creation tasks. Part 2 ends with what Phil believes to be the first step in creating a successful online course.


Part 3 starts out with a very detailed discussion on the best ways to structure your course content to improve student engagement. We address the common questions people ask when it comes to the equipment and software required to create a course and how to overcome perfectionism and get your course published and making money for you. We then go on to discuss a number of options when it comes to publishing your course for maximum exposure.


In the final part of Phil's interview we discuss some of the main reasons why a course might fail to sell. Phil also reaffirms that while a lot of money can be made from online course sales, it does take a lot of work and it doesn't happen over night.

2 pages

This is the template that Phil referred to in his interview and provides an outline for a comprehensive course structure that encourages student engagement.

3 pages
This document summarizes the main points that were discussed during the interview.
Section 5: Wrapping It All Up
6 questions

Miguel, John and Phil have shared a lot of information with you in this course. Let's just go over some of the main points

It's All Up To You
Section 6: BONUS MATERIAL: Ecourse Domination Podcast Interviews

In this episode I am joined by John Colley, a highly successful Udemy instructor and Podcaster. Most instructors aren't good marketers and the bottom line is if you want your course to sell you are going to have to do some promotion.

This interview focuses on various marketing and promotional techniques that John has found to be very effective.

John was very generous, going into detail and freely sharing useful information on –

  • Podcasting for promotion. John talks about why incorporating a podcast into your overall marketing plan is no brainer.
  • How to use cross promotion to market and sell your courses to existing students. (You can only use this method once you have more than one course).
  • How to use Lite and free courses as part of your promotional strategy
  • Changes in the way you can communicate with students in your Udemy free courses
  • Best strategies for encouraging student interaction and gaining 5 star reviews
  • Changes in the way Udemy calculates the popularity and ranking of your course
  • Interaction with your students has an impact on how your course ranks in Udemy. John explains the best ways to utilise your educational announcements to encourage student feedback
  • How to survey your students to ensure you're delivering what THEY want.
  • A more effective way to structure your Udemy course content to increase students and income

The Online Course market is booming but still very much in its infancy. While it is becoming more competitive it is still very much a growing field and people shouldn't be intimidated by jumping in now. You definitely haven't missed the boat.

While Alexa teaches people how to present in person and on stage, she has dedicated some of her courses specifically on video and how to present on camera because many people have misconceptions on how they need to be on camera.

Alexa's work is built on the philosophy that everyone has this amazing light inside of them – their 1000 watt presence. Once you get out of your own way, overcome any fears you may have, and just be yourself then you will shine.It is important to just be you and to be genuine. That is what people will connect with.By just making some minor adjustments, using some tricks, you liberate yourself and you get to a place where it's fun to communicate.

If you want your online course to be very successful it's not enough to pack it full of great information – the delivery also has to be interesting and engaging.

When you're an online course creator it is important to understand who your audience is. It's not about you, it's about connecting and interacting with your target audience.

Alexa also discusses what she feels to be the most common mistake people make when they are presenting and how it can be avoided.What does mindset have to do with your presentation? Learn simple adjustments you can make to really help your presentations flow.

Discover how the way you speak can have an effect on how your audience perceives you and how well you can engage and hold their attention. Once again, not to bash yourself up, but taking a compassionate look at how you communicate and, if required, making a couple of minor adjustments can really have a huge impact on your success.

“People are fickle. If you make it difficult for people to understand you, focus on you, those habits create little invisible walls.”

Alexa also co-teaches with a very talented Energy Psychologist/Psychiatrist by the name of Dr Daphna Slonim and together they have created a course on overcoming your fear of public speaking.

Towards the end of the call we work through a couple of scenarios and Alexa gives tips and advice on how to take your presentation skills to the next level. We look at presenting face to face to a small group of prospects and then what would change when producing a video presentation.
Alexa Fischer: The Art Of Effective Communication - Part 2
Alexa Fischer: The Art Of Effective Communication - Part 3
Alexa Fischer: The Art Of Effective Communication - Part 4

When Huw first started out teaching online with Udemy he mainly produced screen recordings. However with his background in broadcasting and media, he was soon looking for ways to make his videos more engaging.

Huw believed that if he added some talking head video to his online courses it would make them sparkle more. This led him on a quest to find inexpensive equipment that was suitable for the task.

His first investment was a small HD pocket video recorder, costing around US$60-$70.

Finding that the audio from the camera's built in mic wasn't very good, the next item on the list was a microphone. Huw didn't want the mic to be seen on the video so he invested in a Blue Yeti microphone due to versatility it offered.

If you have a camera that has an external microphone jack then you can use a lapel microphone to capture good quality audio.

Once Huw had good quality video and audio setup the next thing that needed attention was lighting. While using natural light was okay it wasn't very controllable, you can't always be guaranteed of a bright sunny day, so purchasing a set of daylight rated video lights is definitely a good investment.

So all in all Huw's initial setup with HD Camera, quality microphone and lighting kit cost around US$350-$450.

People get tied up over what camera to get and believe that they need an expensive digital camera, and that's wrong. You probably already have a camera that is capable of producing good quality HD videos. Just remember it has to be HD.

These days' smartphones, tablets and iPads are capable of producing wonderful HD videos.

Mini digital cameras are still very affordable.

“Anything that produces HD video will do the job and won't cost you a lot. It would be a misuse of your money to invest in a high end camera as a priority.”

What people should invest in is a good quality microphone. People find washed out audio with background static and hiss very difficult to listen to, so don't rely on the built in mic, invest in something like a Blue Yeti or a lapel microphone if your camera allows you to connect an external mic.

If you are filming outside you may even consider a Zoom microphone. Portable audio recorders give top quality audio while you're being filmed from a fair distance away.

Huw uses a Panasonic Lumix camera which is a digital SLR camera. This is quite an expensive camera and Huw only made the investment because there were certain things he wanted to do with his videos and needed the additional features. But high end cameras definitely aren't a requirement.

You will also need to work out a way to hold the camera steady while you record and there are a number of options here from various types of tripods to portable grips.

GoPro cameras are small cameras that can be mounted on your body or anywhere for that matter. If you want to make a video from the first person perspective then these cameras can be mounted to your chest or head. Great for demonstrating manual skills.

The other thing to consider is location. If you don't have a space that you can set up permanently, or the area is cluttered, you may consider purchasing a plain backdrop. These are inexpensive and really give your videos a professional feel.

Huw has acquired various equipment over time and has reinvested what he earned from his courses into upgrading his equipment. Once again, it doesn't have to break the bank.

When it comes to lighting Hew shares a very neat and affordable trick if you're fortunate enough to have a window in the correct position and a sunny day. As we can't control the brightness of any particular day you may have to invest in a lighting kit so you can keep your video production on track.

Lighting kits range in price and quality. A very acceptable and affordable option is a 3 light soft box kit. If you have the money in your budget you may be interested in a video LED lighting kit.

When it comes to screen recording and video editing software Hew uses Camtasia for both Mac and PC. Camtasia has more than enough features for producing online courses. There are a number of software packages on the market all offering very similar functionality. Just start with what you can afford.

Huw Collingbourne: Getting Started On A Budget - Part 2
Huw Collingbourne: Getting Started On A Budget - Part 3
Huw Collingbourne: Getting Started On A Budget - Part 4
BONUS: A Special Offer For You

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Instructor Biography

Tim Cooper, Online Instructor, Presenter, Coach, Podcaster

Tim is an entrepreneur, marketer, presenter and coach with a diverse professional history including software design and development, natural health and fitness and clinical massage therapies.

Tim has helped hundreds of people achieve their goals through his videos, Podcasts, courses and coaching programs.

Tim's journey hasn't been without challenges, including supporting his young son as he successfully battled cancer, twice. These experiences either make you or break you. Tim chose to become stronger and work towards making a real difference in the world.

A life-long student, Tim is passionate about gaining and sharing skills and knowledge. A dedicated teacher, Tim is driven to assisting those striving to reach their life's purpose.

If you have a question or would like to know more about a specific topic please feel free to message me. I look forward to hearing from you.

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