VP1: Creating Quality Videos for Entrepreneurs & Nonprofits

Learn basic video production techniques to produce your own videos and stay within your budget!
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  • Lectures 43
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2015 English

Course Description

Video is the NUMBER ONE way we communicate today! If you aren't creating videos to promote your business, you're missing your biggest marketing opportunity.

Do you want to create quality videos to promote your business or nonprofit at an affordable cost? Already creating videos but want to improve your video production skills?

If you answered yes to either question, this course is for you!

In this course, you will learn how to shoot like a pro, video production techniques that will separate your video from the majority of poorly planned, poorly shot, and poorly edited videos currently in your marketplace. You will create quality videos, that share your message and brand your business professionally.

I've worked with entrepreneurs and nonprofits for the past decade, and I understand your needs and concerns. I've designed practice exercises and course resources to hone your skills and assist you as you learn these techniques each step of the way.

So, welcome to the start of something big!

What are the requirements?

  • Students should come into this course with an idea of at least one video they would like to produce
  • To get the most out of this class, students are encouraged to be prepared to practice the techniques taught in this course during the lab work lectures to improve and refine their skills

What am I going to get from this course?

  • Learn basic video production techniques
  • Create affordable videos to promote your business
  • Use professional video tips to take your video to the next level
  • Frame a subject using the rules of videography
  • Understand how lighting impacts the video, and how to use everyday items to improve lighting on a budget
  • Understand how sound impact the video, and choose the appropriate mic and venue for the video's content
  • Plan using a pre-production checklist to keep costs down and quality up
  • Make the most of basic free editors to turn your video into an advanced production
  • Recycle your video to give it greater impact and help you reach more people

Who is the target audience?

  • This course is suited for any entrepreneur, small business owner, or nonprofit employee who wants to create quality videos on a limited budget
  • This course is suited for anyone with a beginner's level of videographic experience
  • This course is suited for anyone seeking basic editing technique
  • This course is suited for anyone seeking for tips on how to give their videos a more professional look
  • This course is suited for anyone seeking to use their smartphones, tablets, HD cameras or DSLR's to create quality videos
  • This course is NOT suited for anyone seeking detailed instruction on how to use their video, lighting, or sound equipment
  • This course is NOT suited for anyone seeking 'how to' editing skills

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: 1 - Introduction to the Course

Welcome to Creating Quality Videos for Entrepreneurs, Small Businesses & Nonprofits!

Do you want to promote your business through video, but not sure where to start? Have a limited budget? Have the desire to learn basic videography technique that will enhance your videos and save you time and money? Then this course is for YOU!

Video has quickly become one of the most effective ways to get your message across to potentially millions of people in a very short time. But what happens if you produce a video with so-so lighting, poor framing or horrible sound? Your business reputation takes a sub-conscious hit.

Using the techniques and tips you will learn in the course, you will quickly be creating quality videos that set you apart from the average business and elevate your business reputation.

Let's get going!


Learning to answer yes to these four statements will help you learn what you need to know to create quality videos!


Check back on this lecture as a refresher to this section.

Section 2: 2 - Understanding the Basic Rules of Videography

Good framing is an essential skill to develop to increase your video production ability. Fortunately, it's also second nature once you're able to 'see' the difference!


Look space is something that will set you apart from being the obvious 'beginner' videographer. Get good with this, and you'll look like a pro.


Head room and look space go hand in hand for giving your videos real polish. Here's how to avoid those shots that makes you look like a head on a platter!


Every now and then, it's ok to break the rules. But only if you're really doing it on purpose and with a good reason!


Practice exercises for framing a shot.


Inside lighting can be challenging if you don't have a light kit, but not impossible. You can use everyday items to enhance your lighting. We'll walk through these and what three point lighting looks like in this lecture.


In this lecture, you'll learn how to adjust the lighting using simple, expensive items to create good looking videos even on cloudy days!


Practice exercises for lighting.


Of the basics, sound is the one element that can destroy your video. Here's what you need to know to make sure that doesn't happen!

2 pages

A brief look at 3 types of external microphones - resource guide.


Practice exercises for sound technique.

Framing, Lighting & Sound
3 questions

Review this lecture as a refresher to this section.

Section 3: 3 - Pre-Production

Creating a storyboard or outline will help you in planning the flow of your video - here's how!


What kind of video will you use to promote your business or nonprofit? The length and type will determine what you put into it - let's walk through how to do this.


You must know your venue and equipment BEFORE the shoot! What to look for, what to plan for - the essentials in this lecture.

1 page

Sample pre production checklist - make this your own!


Who will be on camera? What do you need to know? Whether you're on camera or your interviewing someone else, here's how to prepare.


Help prepare for your shoot with this exercise.


What ELSE do you need to know? Let's breakdown your video into its essential elements.


Thinking about your shoot - what do you need on your checklist?

Pre Production Quiz
2 questions
Review this lecture as a refresher to this section.
Section 4: 4 - Production

Now it's the day of the shoot - this lecture will help you prepare everyone involved.


Learn professional tips to keep your quality AND your sanity in this lecture.


Let's put in all together in these exercises.

1 page

Productions Tips - resource guide for the day of the shoot.

Review this lecture as a refresher to this section.
Section 5: 5 - Post Production

In today's digital age, there are many editors to choose from, including free!


Overview of using YouTube's iPhone app, Capture, to shoot, edit, and add music to videos.


Overview of using YouTube's online editor - this is not a detailed editing lecture but an overview of using this free tool.


Understanding good editing technique is often more important than knowing 'how' to use editing software. In the lecture, you will learn the importance of handles, and how to move clips in your timeline.


Good editing technique includes knowing how and when to use transitions (and how and when not to).


Learn the two very important techniques in using graphics.


Music should enhance your video, not distract from your message. Learn the role of music and how to add a music bed in YouTube's online editor.


Practice exercise for YouTube's Editor.


How big should your video be? Is 720p enough? What is H.264? Learn the basics of exporting in this lecture - and where to find additional info when you need it.

1 page

Handy resource guide to download and keep with you.

Post Production Quiz
2 questions
Review this lecture as a refresher to this section.
Section 6: 6 - Course Wrap Up

How to give your videos greater reach and shelf life


NOW let's see how many of these questions you can answer 'Yes' to!


All the course resource documents listed in one lecture.

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Instructor Biography

Louanne Saraga Walters, Former News Anchor, Udemy Instructor, Online Talk Show Host

Louanne has coached and mentored students in video production, personal and spiritual growth, social media, organizational management and finance over the past two and half decades, helping them discover, develop and deepen their talents and skill sets.

Louanne has over 30 years in communications, teaching, finance and tourism including:

* A TV news reporter/anchor with three NBC affiliates (KPOM, KRIS, KWQC)
* A video programmer and cruise director with Royal Caribbean Cruise Lines (RCCL)
* A financial advisor with Raymond James & Associates
* Director, Marketing & Communications at the Community Foundation of Tampa Bay
* Instructor to entrepreneurs, small businesses and nonprofits
* Co-Producer and Host of The Philanthropy Show®, an internet talk show program of My Video Voice Productions, the full scale video production company she owns with her wife, Sharon.

Louanne began working in radio in the mid 1980's learning all aspects of live and programmed radio broadcasting, and transitioned to television a few years later. She has 'grown up' with video production from the old school tape shooting and linear editing, to HD cams/DSLR's and using post production software and editors like Avid, Final Cut Pro, Motion and Compressor.

In addition to her behind the camera expertise, she's made the rare transition to 'on cam', capable of planning a project as producer, host, shooter and editor.

During her time as a Cruise Director with Royal Caribbean, the cruise line brought her off ships and into the Miami Headquarters to produce and host three 30 minute videos which aired during every cruise fleet-wide for more than 10 years.

"I'm grateful to be able to serve thousands more students through this amazing platform Udemy has provided! I look forward to connecting with you in class - and please let me know if you have any comments or questions in the Discussion sections!"

B.A. Communications and Political Science, Trinity University, San Antonio, Texas

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