Write your first B2B Marketing Case Study
3.7 (31 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
5,123 students enrolled

Write your first B2B Marketing Case Study

Best tool for B2B sales and marketing
3.7 (31 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
5,123 students enrolled
Created by Shashank Rajurkar
Last updated 2/2018
English
English [Auto-generated]
Current price: $9.99 Original price: $29.99 Discount: 67% off
3 days left at this price!
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This course includes
  • 1 hour on-demand video
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Have a complete understanding on what goes into making a super B2B case study and also have one prapared & reviewd for their own businesses.
  • Follow a proven formula to grow B2B business

  • Gain the confidence in your B2B marketing gameplan

  • Enhance conversion and add customers
  • Reduce sales cycles
  • Build trust for your product offerings
Requirements
  • No prior marketing knowledge required - enthusiasm is all you need!
Description

Customer case studies are among the most important tools for a B2B business, whether you are a B2B startup or an enterprise business or a freelancer with B2B clients. The customer case studies are the most effective tools for conversion of leads or for closing a sale in all these situations.

B2B customer case study writing is perceived to be complicated and at times time consuming. There are more than one element to work on – customer relation, creativity, interviewing, presentation and all these elements look to be of a diverse nature.

Learning about each of these elements and mastering them is time consuming.

Creating case studies isn’t like writing a college business report. It isn’t like writing a blog post, white paper or research report, either. A case study needs to breathe life, have a story behind it and show—­­not tell—­­potential customers why your product or service solves a real problem. In short, building a case study that converts is as much an art as it is a science.

This course will teach you both – arts and science about this skill.  

Who this course is for:
  • B2B startup founders
  • B2B marketing professionals
  • Digital marketing professionals
  • Freelancers with B2B clients
  • B2B Business owners
Course content
Expand 9 lectures 53:48
+ Start Here
9 lectures 53:48

This module would give an overview of the course. 

Preview 07:57

This module would give you insights on how B2B marketing is special and what are the implications of the same for a B2B marketer.

Preview 08:21

This module gives some rationale for case studies in B2B marketing.

Why are case studies important for B2B businesses?
06:18

This module gives some insights on few tools used for a social proof if case of a B2B business. 

Testimonials, reference checks, reviews vs. case study
04:24

This is the module where you learn a step-by-step process to create a case study. 

7 Steps to create a case study
08:57

In this module, you learn 7 building blocks of a case study, with a standardized template. 

Plug and play template
08:09

This module gives you some ideas on working on some creative formats for your B2B case studies, once you have worked on some initial few using simple template.

Creative formats for B2B case studies
03:51

This module gives you an idea on multiple ways in which you can use your B2B case study once it is ready. 

How and where to use B2B case studies?
03:42

This module is about closing and a quick chat about how things can move forward from here.

Going forward
02:09