B2B marketing is very complicated and at times it can be very challenging. There is more than one way to connect and reach out to customers and equally number of ways to close a sale.
Learning about each of these ways is time consuming, more so because, mastering the techniques require scanning a numerous web pages or talking to many people.
This course will tell you everything about creating a B2B case study under one roof.
This course is for everyone who wants to set up and improve their B2B sales process, or wish to learn about it.
At the end of the course you will be able to create your own B2B case study and also get it vetted.
This module would give you insights on how B2B marketing is special and what are the implications of the same for a B2B marketer.
This module gives some rationale for case studies in B2B marketing.
This module gives some insights on few myths that may be hampering you from using case studies in your marketing kit.
This is the module where you learn a step-by-step process to create a case study.
In this module, you learn 7 building blocks of a case study, with a standardized template.
This module gives you some ideas on working on some creative formats for your B2B case studies, once you have worked on some initial few using simple template.
This module lists some cautions on creating and using a B2B case study.
This module gives you an idea on multiple ways in which you can use your B2B case study once it is ready.
This module is about closing and a quick chat about how things can move forward from here.
I have been involved in entrepreneurship training, mentoring and startup consulting.
My current focus area of work is - early stage starups, early traction, lean business model, value proposition, investors deck, business plan, product-market fit, minimum viable product (MVP), term sheet, strategy, growth, founder, lean business model validation process, elevator pitch, accelerator and more.
Previously, I worked in an early stage venture fund in India and also built a specialized investment banking B2B business catering to banks.