B2B Marketing Case Study : From Step One to Seven
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B2B Marketing Case Study : From Step One to Seven

Learn to make B2B case studies; quickly, cheaply, and easily; and get more conversion in B2B sale.
5.0 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
27 students enrolled
Created by Shashank Rajurkar
Last updated 7/2017
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Have a complete understanding on what goes into making a super B2B case study and also have one prapared & reviewd for their own businesses.
  • Follow a proven formula to grow B2B business
  • Gain the confidence in your B2B marketing gameplan
  • Adding in-demand skills to your resume
  • Provide effective mentoring
  • Enhance conversion and add customers
View Curriculum
Requirements
  • No prior marketing knowledge required - enthusiasm is all you need!
Description

B2B marketing is very complicated and at times it can be very challenging. There is more than one way to connect and reach out to customers and equally number of ways to close a sale.

Learning about each of these ways is time consuming, more so because, mastering the techniques require scanning a numerous web pages or talking to many people.

This course will tell you everything about creating a B2B case study under one roof.

This course is for everyone who wants to set up and improve their B2B sales process, or wish to learn about it.

At the end of the course you will be able to create your own B2B case study and also get it vetted. 

Who is the target audience?
  • B2B startup founders
  • B2B marketing professionals
  • Entrepreneurship students
  • Digital marketing professionals
  • Entrepreneurship faculty
  • Anyone interested in saving money by doing marketing in-house rather than hiring an expensive marketing agency
  • Anyone looking to pick up highly paid in-demand skills
  • Pre-launch business owners who want to build business
  • B2B platform businesses
  • Mentors
  • Business owners
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Curriculum For This Course
10 Lectures
01:27:06
+
Start Here
10 Lectures 01:27:06

This module would give an overview of the course. 

Preview 06:15

This module would give you insights on how B2B marketing is special and what are the implications of the same for a B2B marketer.

B2B marketing & why it is special?
09:57

This module gives some rationale for case studies in B2B marketing.

Preview 07:18

This module gives some insights on few myths that may be hampering you from using case studies in your marketing kit.

Myths about case studies
08:00

This is the module where you learn a step-by-step process to create a case study. 

7 Steps to create a case study
19:54

In this module, you learn 7 building blocks of a case study, with a standardized template. 

7 Building blocks of a case study
15:57

This module gives you some ideas on working on some creative formats for your B2B case studies, once you have worked on some initial few using simple template.

Creative formats for B2B case studies
08:03

This module lists some cautions on creating and using a B2B case study.

DOs and DONTs of B2B case studies
02:27

This module gives you an idea on multiple ways in which you can use your B2B case study once it is ready. 

How and where to use B2B case studies?
05:51

This module is about closing and a quick chat about how things can move forward from here.

Going forward
03:24
About the Instructor
Shashank Rajurkar
5.0 Average rating
7 Reviews
27 Students
1 Course
Startup consulting

I have  been involved in entrepreneurship training, mentoring and startup consulting.

My current focus area of work is - early stage starups, early traction, lean business model, value proposition, investors deck, business plan, product-market fit, minimum viable product (MVP), term sheet, strategy, growth, founder, lean business model validation process, elevator pitch, accelerator and more.  

Previously, I worked in an early stage venture fund in India and also built a specialized investment banking B2B business catering to banks.