Redesign A Better Website And Increase Engagement

Learn how to redesign your website to turn visitors into customers and increase your online sales & return visits.
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3,156 students enrolled
Instructed by Bruce Chamoff Design / Web Design
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  • Lectures 35
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2015 English

Course Description

This is a complete course that is for anyone who has designed a website in the past or is thinking about designing a website in the near future.

This course does not include coding of any kind, so no knowledge of HTML is required. If you have ever designed your website with any of the following technologies:

  • Dreamweaver
  • HTML 4/5
  • CSS
  • WIX
  • MS Front Page
  • Wordpress
  • Drupal
  • PHP
  • .NET
...then this course is perfect for you.

Have You Ever Designed A Website That Has Not Increased Your Online Sales?

If you have ever designed a website and have not been able to sell your products or services from it, then it may be designed ineffectively. I will show you how to make your website successful just by changing its design.

My course will show you what type of web design makes website visitors take action to achieve your website goal. We also show what does NOT work and how to fix the issues.

Using This Course As A Reference

This course is not just for learning how to create successful websites, but also to be used as a reference while you design your website.

My Background In Web Design And Fixing Ineffective Websites

I have not only designed websites for my clients, but I have also turned around their sales and visitor engagement. I now offer these same strategies to students in this course.

I Offer Several Activities and Projects In This Course To Help Students Apply This Course To Their Own Websites

When students sign up for this course, they will have access to various exercises and quizzes to help them apply the knowledge and design strategies taught in this course.

What are the requirements?

  • Students only need the desire to design a successful website using any method including Dreamweaver, Wordpress, HTML, CSS or any back end scripting language such as PHP or .NET.

What am I going to get from this course?

  • Design better and more effective websites that turn website visitors into potential customers
  • Present material that will keep website visitors on the website longer
  • Make money with any website
  • Show up-to-date information
  • Display the contact information in a more prominent place to get more visitor engagement
  • Getting website visitors to take action and purchase that product
  • Acquire a competitive edge and web design over similar websites
  • Entice website visitors to return to the website more often: Increase return rate
  • Understand why search engine optimization is also people optimization (and why most SEO professionals do not understand how important this is)

Who is the target audience?

  • This course is geared toward everyone who designs a website regardless of the method. Whether you design your website with Dreamweaver, plain HTML or a scripting language like PHP, this course will help you create more engaging websites for your visitors
  • This course is also perfect for online marketers and social media professionals who need to sell products and services online by presenting the products and services in a faster, more direct way.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Web Design Strategies That Make Visitors Take MORE Action On Any Website

In this video, I explain why this course is perfect for anyone who designs websites and would like to engage more with their visitors online. This is not a coding course, but is a good fit for any type of web design method including Dreamweaver. HTML or websites like Wix.

Whether you want your website visitors to purchase your product online, join your website as a member or perform any of the 23 actions listed in Lecture 2, this course teaches the design strategies that will work for any website.


Websites make more money when their website visitors are lead to the end goal. How do we accomplish this? With hard or direct calls to action. More often than not, most websites have more than one confusing website visitors.

In this video lecture, I show you how to differentiate the difference on any website between direct (hard) and indirect (soft) calls to action.

This is something that most marketing or web design courses will not tell you.

23 Direct Calls-To-Action For Any Website. How many does YOUR Site Have?

This video continues where the Direct Calls To Action leaves off.

What is a call to action and why do so many websites fail to use them. Adding one will help engage your visitors more and possibly improve online sales.


This video explains the path that website owners take and how web designers can take advantage of that knowledge.

Exploring Google Analytics' Bounce Rate To See If People Are Leaving Our Website

The contact us link is the most poorly designed piece of information on any website, but one of the most important. In this video, I show how to properly provide the Contact Us link.


There are companies who need to make money from their phone number what are displayed on their website. Most web designers add the phone number to the wrong place. In this video, I explain how to place the phone number to generate more leads and sales.

Engaging PAID Members To Sign Up For Your Website
Section 2: Your Website Logo - Does it Make Or Break Your Website

Placing your logo in the optimal position makes a BIG difference when it comes to branding yourself or your company. Do not just place your logo in the upper left-hand corner like most websites if that logo will take away from your call to action. In this lecture, I show you exactly what the place is for your logo.


This exercise contains questions to help analyze the logo of any website and to understand if it impacts the engagement from the visitor or customer.

Section 3: Engaging Website Visitors To Stay On Your Website Longer

We always talk about updated content, but how often should we update it and what is the impact to search engines and website visitors? I explain the answers in this video.

How We Can Tell When People Leave Our Website Without Browsing

This is the most occurring element on any website that makes the website look outdated no matter how often it is updated. Correctly implementing this single piece of information in your website's footer will make or break its success for return visits, visitor interaction, and online sales.


There are five major mistakes that websites commit and anyone of them can cost sales and return visits.


Every website owner wants high search engine rankings, but search engine optimization only works when the website is also optimized for people as well.


Websites succeed much better when visitors come back. This lecture shows you how to add simple elements that increase the return rate of your visitors so you can promote more content to them.


Why adding too much contact information is just as bad as having no contact information.


I have dealt with many website owners who believe in this dangerous misconception which causes a loss in online sales and return visits. I identify the misconception and show how to solve it.


You may have seen websites that have sharing tools from all the major social networks, but is that necessarily a good thing? In this video, I explain what a good number of social media icons are to include.

Review Quiz: 10 Questions
9 questions

Everyone has a goal with their websites. Most websites have several goals. In this exercise, write down the most important goal. It can only be one goal. Next follow these steps in this exercise.


In this exercise, I present ideas for looking objectively at any website and deciding if the contact information can be found. If you have a website of your own, this is the best site.

Section 4: Making More Money On Your Website With Its Current Design

For some of my students, this has become a popular section, but I have stripped out some older videos and am revamping this section to update it more.

Watch this introduction on some of the mistakes that people make when it comes to making money and how you can avoid them.


Most website owners want to earn revenue from their website. However, placing monetization in the wrong places can cost sales and lose visitors.

Section 5: Engaging Your Website Visitors Who Use Mobile Devides

Some websites look good in a mobile device, but most do not, because they have not been updated to be responsive. In this video, I give a brief introduction into the world of responsive websites.

Checking Website Responsiveness on Firefox
Checking Your Website On Different Mobile Devices Without Buying Any

Mobile devices are becoming more popular than computer screens to view and utilize websites. Does your website look well-designed on a mobile device?

This project contains instructions on how to perfectly view your website on a mobile device and how to decide if it is time for a redesign.

Section 6: Case Studies on the Most Popular Websites & Interviews With Common Web Surfers
Case Studies Introduction: About This Section and the Websites We Discuss
Case Study: Craigs List

I interviewed Susan about what her experience surfing the web and what drives her away from websites.


Is your website too busy? Check out this busy community festival as I was too confused to know where to go first. Are your website visitors like this?

Section 7: Additional Projects and Exercises

The best way to know how people surf a website is to watch them.


In lecture 2 titled 23 goals of any website. How many of these goals does YOUR website have?, Can you think of more? This exercise helps you think of more ways.

Section 8: Conclusion and Bonus Lecture
Bonus Lecture: Additional Courses & Sites

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Instructor Biography

Bruce Chamoff, Web Developer of 20 Years and Songwriter of Over 40 Years

CEO of the Web Designer Mall, a one-stop shop for all web designers and web developers.

I have designed and developed over 1,000 websites in the past 20 years for companies of all sizes from small businesses to major Fortune 500 corporations. Being the owner of a prestigious online mall for web developers, I have programmed everything from WordPress to Drupal to Joomla to simple HTML5.

Involved in the WordPress Community. I am also a speaker at WordCamps in the United States. 

The Music, The Songwriting

I love writing, recording, and producing music, mainly my own originals. I play sax and piano and have over 150 songs. Yes, I should have gone for that record deal, but I still enjoy the process of making music!

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