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Creating Digital Products for Business Success

A step-by-step guide to digital product creation for business
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22 students enrolled
Created by Mark Clayson
Last updated 8/2013
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  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Most business owners are unaware that they can produce, distribute and profit from "digital products" which are complementary to their existing activities. Many are unaware of exactly what a digital product is. 

Digital products are among the easiest, most versatile and most profitable products you can generate. They can utilize your existing expertise and skills and can result in the development of a large, responsive customer base that will eagerly look for your other products as well as pay for your services, authority and support.

This video lecture series details exactly what a digital product is, which ones are commonly produced, how they will help your business and how to get started. At the end of it, you will have a better understanding of which products you should produce and how to develop them.

Who is the target audience?
  • Business owners and entrepreneurs
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What Will I Learn?
Understand what a digital product is
Realize the huge potential for business owners
Understand the various examples of digital product creation
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  • No specific requirements
Curriculum For This Course
Expand All 13 Lectures Collapse All 13 Lectures 55:54
Business Digital Products
3 Lectures 13:25
Most business owners are unaware that they can produce, distribute and profit from "digital products" which are complementary to they existing activities. Many are unaware of exactly what a digital product is. They are among the most profitable products you can own and can help you develop vital authority and branding.

Preview 00:43

What exactly is a digital product and why would you consider using one for your business? This presentation helps answer that question.
Preview 11:37

Digital products come in a variety of product types. In this presentation we discuss many of the main types that might be of use in your business.
Different Digital Product Types

A short quiz to help you understand digital products and how they may be used for business.

Digital Products
3 questions
Overview of Digital Product Types
8 Lectures 37:46
eBooks are important digital product types which can be easily produced to begin your branding and authority.
Digital Products: eBooks

As a business owner you can produce audio as one of your digital products. It is as easy as speaking yet can be highly profitable.
Digital Products: Audio

Video is highly prized among customers and clients. It is an easy and effective product to produce and you don't even have to be seen!
Digital Products: Video

Hosting, or appearing in, a live digital event can be a major boost to your authority and your earnings.
Digital Products: Live Digital Events

A membership product can help retain your customers, build a responsive list of buyers and develop a dependable income.
Digital Products: Memberships

Most business owners would not become involved in licensing a digital product. You can outsmart your competition by doing so and in the process make a higher profit.
Digital Products: Licensing

Interviews are great material for digital product types. They can be easy to produce and customers find the very valuable.
Digital Products: Interviews

Private Label Rights and Resale Rights provide a wealth of potential material for you to be able to make your own unique product.
Digital Products: PLR and Resale Rights

Increase your understanding of product types

Digital product types
6 questions
Deploying Digital Products
2 Lectures 04:43
Now you have your digital product, how should you use it? This presentation provides some ideas.
Using Your Digital Products

Your digital product will see you stand out from your competition.
Conclusion and Roundup

Understanding how a digital product may be used in business

Using digital products
3 questions
About the Instructor
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22 Students
1 Course

I am an experienced educator, trainer and instructor. I have written over 2000 articles and authored over 20 books as well as creating standalone courses for professionals and non-professionals. 

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