Creating Digital Products for Business Success

A step-by-step guide to digital product creation for business
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Instructed by Mark Clayson Business / Industry
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  • Lectures 13
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2013 English

Course Description

Most business owners are unaware that they can produce, distribute and profit from "digital products" which are complementary to their existing activities. Many are unaware of exactly what a digital product is. 

Digital products are among the easiest, most versatile and most profitable products you can generate. They can utilize your existing expertise and skills and can result in the development of a large, responsive customer base that will eagerly look for your other products as well as pay for your services, authority and support.

This video lecture series details exactly what a digital product is, which ones are commonly produced, how they will help your business and how to get started. At the end of it, you will have a better understanding of which products you should produce and how to develop them.

What are the requirements?

  • No specific requirements

What am I going to get from this course?

  • Understand what a digital product is
  • Realize the huge potential for business owners
  • Understand the various examples of digital product creation

Who is the target audience?

  • Business owners and entrepreneurs

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Business Digital Products
Most business owners are unaware that they can produce, distribute and profit from "digital products" which are complementary to they existing activities. Many are unaware of exactly what a digital product is. They are among the most profitable products you can own and can help you develop vital authority and branding.

What exactly is a digital product and why would you consider using one for your business? This presentation helps answer that question.
Digital products come in a variety of product types. In this presentation we discuss many of the main types that might be of use in your business.
3 questions

A short quiz to help you understand digital products and how they may be used for business.

Section 2: Overview of Digital Product Types
eBooks are important digital product types which can be easily produced to begin your branding and authority.
As a business owner you can produce audio as one of your digital products. It is as easy as speaking yet can be highly profitable.
Video is highly prized among customers and clients. It is an easy and effective product to produce and you don't even have to be seen!
Hosting, or appearing in, a live digital event can be a major boost to your authority and your earnings.
A membership product can help retain your customers, build a responsive list of buyers and develop a dependable income.
Most business owners would not become involved in licensing a digital product. You can outsmart your competition by doing so and in the process make a higher profit.
Interviews are great material for digital product types. They can be easy to produce and customers find the very valuable.
Private Label Rights and Resale Rights provide a wealth of potential material for you to be able to make your own unique product.
6 questions

Increase your understanding of product types

Section 3: Deploying Digital Products
Now you have your digital product, how should you use it? This presentation provides some ideas.
Your digital product will see you stand out from your competition.
3 questions

Understanding how a digital product may be used in business

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Instructor Biography

Mark Clayson, Trainer

I am an experienced educator, trainer and instructor. I have written over 2000 articles and authored over 20 books as well as creating standalone courses for professionals and non-professionals. 

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