Creating and Sending a News Letter and capturing subscribers

Learn to Get Subscribers and Inform the Subscribers you have by creating a News Letter, great for beginners to learn...
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Instructed by David Newton Marketing / Advertising
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  • Lectures 38
  • Length 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2015 English

Course Description

By far one of the most important aspects of owning a website or reaching out to people is by the use of News Letters if done correctly you can build a great society of loyal members!

This course is suitable for Beginners and Asvanced users alike, I will show you how you can quickly and easily create news letters, our subscriber system of choice for these lessons is MailChimp, within this I will show you how to set up a Subscriber List, a template for future use and also how to embedd code into any HTML page / Website, with a few hiddens goodies as well.

What we will learn:

  • Set up a News Letter template in Mail Chimp
  • Create a new subscriber/member list
  • Install and use GIMP a FREE Image editor
  • Quick lesson on both GIMP and Photoshop
  • Import and Export subscribers
  • Set up Pop up and install on a website
  • Create a simple capture form to put into any HTML page
  • And loads more...

What you need?

  • A Mail Chimp Account (its ok we will set this up in the course)
  • Photoshop or GIMP (Photoshop is very expensive so if you dont have this use GIMP a free piece of sftware for Digital Editing)
  • If you wish to follow along with the course and create a Custom Template you will need Dreamweaver (It is not essential to do this section you can just choose a template from Mail Chimp, I show you how to set this up in course)
  • Screen capture software this is good but not essential

Follow along and Have fun creating New letters.

What are the requirements?

  • You should have your own email account or two for testing
  • Photoshop if you dont have this you can download GIMP its free!
  • For the custom template section you will need Dreamweaver
  • Any free screen capture program would be good but not essential

What am I going to get from this course?

  • Work confidently in Mail Chimp
  • Understand more about newletters and marketing
  • Be able to implement pop ups and forms on their site
  • Produce a Newsletter
  • Know a basic understanding of GIMP you should be able to create and edit your images
  • Photoshop basics we will show you how to edit and resize your images

Who is the target audience?

  • All level should take this course

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Getting familar with Graphics and Layout

GIMP is a free solution for digital editing it has lots of features that Photoshop does and should allow you to create simple banners easily.


I will give a quick demo on how to use GIMP


A Quick demo on how to use Photoshop

Section 2: Using Mail Chimp

First things first you need to register with Mail Chimp


Once registered we need to pick a template that will work for us


In the banner section of the template we will create and add a banner


Let now add our teasers to this area I will use this to create a focal point on other courses that I do


We will now finish the News Letter by adding social media links to the base


You need a place to store your subscribers in this video we will create that place


If you need to manually add a subscriber this is how you do it


You need to be able to import and export members/subscribers in this lesson we will do just that.


Its very important to be able to check your News Letter displays correctly in mail clients such as outlook or gmail lets do a test send.


To be able to send your News Template out we need to set up a campaigns, by creating these we can check the stats like opens and links etc.


We will quickly check our send went smoothly.


Checking reports of your campaign is simple enough let take a look.

Section 3: Creating a custom template from scratch to import into Mail Chimp

As well as picking templates from Mail Chimp we can also create our own from scratch.


Short intro on custom templates.


Lets set up a our Doc size and prepare for the forth coming lessons.


OK now lets add a logo and a header section to our design file.


This lesson focuses on creating a nice background image from scratch to add as our banner base.


Having various teaser blocks is a great way to get lots of easy to readt sections into our News Letter.


Call to action buttons really encourage people to click this is preferable to links in many ways but use sparingly!


Lets finish off our Newsletter design.


Using guides enables us to do accurate clipping, we could also do an auto slice with the guides however I am going to manually slice these up.


We need to cut our images out so we can place them in the HTML version


Now we will use Dreamweaver to set up our custom template, first we must tell Dreamweaver where our files are held.


We can contain all our elements within tables, and thats what we shall do now.


Lets carry on designing our News Letter.


We must now set up another table block to hold more of the elements.


Lets now finish up the News Letter.


Quick final check that it all works in the browser.


Now I will show you how to upload your Dreamweaver files to Mail Chimp

Have you been following along?
4 questions
Section 4: Website Intergration and Customisation

Let take a look Mail Chimps intergration features


Now let us take a look at what we will be doing


So where are these tool for intergration?


Creating and generating code for our POP up form


Let now look at creating a form and generating the code for your website :)

This brings us to the end of this course I hope you have learnt to create News Letters and have a good understanding of Mail Chimp and generally about creating News Letters.

5 questions

Answer these questions to finish the course in style :)

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Instructor Biography

David Newton, Teacher, Website and 3D Creative Artist

I have worked professionally in many creative sectors for the last 20+ years, being a creative veteran I have taught to advanced level Design, Art, Sculpture, 3D Modelling/Animations/Rendering and Website design.

I have worked for small companies giving me the rare opportunity not to be pigeon holed, it has also meant I have had to keep up with all the latest techniques and technologies.

I currently run a company specialising in multi-disciplined creative design, from 3D animations to CMS websites, Banners, Adverts, Logos and a whole host of other work.

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