YouTube 101 is a short but in-depth class taking you through the steps to record, upload and share your first YouTube video.
Online video is a powerful tool to share your message, market your business or product, or promote your cat. YouTube is the second most powerful search engine, and uploading video is just slightly technical. Most teenagers were born with the ability to upload video, but many of the rest of us need a step-by-step guide. This is that guide for the rest of us.
A YouTube Guide for the True Beginner.
The course is broken down into bite-size lectures where you can follow along creating your first video. It is a collection of videos of me sharing how it works, then showing you on my computer screen, where you can follow along and create your first video.
You should be able to complete this course, and upload / share your first video in a couple hours.
Video Content Marketing is a great tool for promoting your business or idea. Think of it as a blog or podcast, but where they audience bonds with the speaker, not just the message. Online Video is great for coaches, small businesses, sales people and entrepreneurs - any profession where your personality is part of your product.
If you want to leverage the power of online video for your marketing, idea promotion, or just want to join the online video revolution, this course will get you started.
YouTube is a great free resource for you to use to promote your business, idea or cat. In this course, I'll teach you how to create you first video, upload it to your channel, and share it with your friends or the entire world.
Like all Udemy courses, this class is made up of sections and lectures. Be sure to pause the lectures often to work on creating your first video and following the steps on your computer.
You need very little equipment to make your first video and upload to YouTube.
You need a webcam. These are built into most laptops, and some desktop monitors have them built in. You can also purchase a separate webcam and connect it to your computer.
You can also use an iPhone or iPad to create your first video. This course only covers using the free tools available from YouTube. There is an app built into Android devices, but I don't cover that app in this course.
To upload your video, you'll need a connection to the Internet. This can be wired, WIFI or over the cellular network.
To create a video with the method explained in this course, you need to be connected to the Internet during the recording process. But there are ways to record offline and upload at a later time.
You must be at least 13 years old to create a YouTube Channel
You can record your video using your computer's webcam or your iPhone.
There are a few common mistakes beginners make - avoid these:
Meta Data is just a fancy word for your title, description and tags. Meta data is important because search engines can't "watch" your video, so you need to use Meta data to describe your content, making it possible for people to find your video online.
You can now impress your friends with your deep understanding of Meta data. It's actually a common term when talking about the internet. Websites have meta data too. And if you want a more offline example - library card catalogs were collections of meta data. Each card had a bunch of data to describe a book, including the title, author, Dewey Decimal Number and probably a brief description.
Meta Data is often underutilized by people creating YouTube videos - because it's possible to create a video and skip this step. So those that do use it have a great advantage.
YouTube allows you to control how public your video is.
We all dream about posting a viral video that gets millions of views. But that's not very common. And it's more important to get your video in front of the right people than in front of millions of people that may or may not be your target audience.
Some people will find your video by searching the Internet. But sharing your video via social media is important to attract viewers.
Your video is now live on the Internet - exciting! But now you need to promote it to get some views. Be sure to tell your friends and family, share on Facebook, Twitter, Pinterest or whatever social media you use. If you have your own website, you can embed your video there.
Thank you for taking this class! If you have any questions of comments, please leave those in the discussion section. I'd love to hear your feedback. And I hope to see you in YouTube 201, the advanced course that I'm building now.
I'm a filmmaker who specializes in teaching small businesses, coaches, and entrepreneurs to leverage the power of online video to grow their audience using YouTube. I've been making online video since the days before YouTube even existed. I have experience with documentary and narrative film.
I recently combined my love for Marketing with my love for Online Video to help people use the second largest search engine in the world (YouTube) to grow their businesses.
My style is energetic and I enjoy pubic speaking and interacting with students online.